BRAINSTORMING SUBMITTED BY:- SIMRAN BINDRA

ROLL NO.:- 3042

WHAT IS BRAINSTORMING?

Brainstorming is a group or individucreativity technique by which efforts are made tofind a conclusion for a specific problem bygathering a list ideas spontaneously contributedby its members.

BRAINSTORMING …to attack the problem with the ideas as much as possible

Programmed thinking versus lateral thinking

Another way to think of brainstorming is to understand what it’s not and how it differs from something we do often in our day to day jobs— programmed thinking.

Programmed thinking is using a structured or logical framework to create a product, system or service. GS Method, general project management, information design, and quantitative and morphological analysis all represent programmed thinking.

Lateral thinking is about jumping outside of traditional patterns that we use to solve problems.

Brainstorming is different from the structural process that we often use on projects, but both methods have a time and place in our toolkit when used correctly.

Where programmed thinking works…

In the analysis or research stage of a project

In the detailed design of a product, service or system that has been identified

Root cause analysis

Where Lateral thinking works…

In improving an existing concept

Generating radical ideas

Making creative leaps

What are some areas in your company where you can use lateral thinking?

Types of brainstorming :

1. Individual brainstorming:-

It is the use of brainstorming in solitary.

Problem :

Presentation

Paper

assignment

2. Group Brainstorming

It can develop ideas in more depth thanindividual brainstorming.Problem : something that needs discussion.

Tips for Group Brainstorming

1. Have a clear objective

2. Record your ideas

3. Never interrupt people’s idea.

4. Hold off on criticism or judgment.

Brainstorming

Three Activities

Clustering

Listing

Freewriting

Brainstorming

Clustering:

1.Start with the main topic of your essay. Write that word in the center of your paper.

2. Write down any sub-topics that are connected to that main topic. Draw arrows to the sub-topics from the main topic.

3. If you have new ideas, connect those words to the appropriate sub-topic.

Brainstorming

Listing

1. Start with the main topic of your essay. Write that word or words at the top of your paper.

2. Write down any word or phrase that might relate to your main topic underneath. Don’t worry about spelling or grammar. Your goal is to write down as many ideas as quickly as possible.

Brainstorming

Listing Why I Want to

Become a Nurse

• Like science

• Like problem solving

• Many jobs available in nursing

• Good salary

• Like working in a hospital

• Want to help other people

• Challenging job

• Opportunities for promotion

• Interested in study of diseases

• Interested in study of human body

• Flexible hours

• Will always learn something new

Brainstorming

Freewriting

1. Start with the main topic of your essay. Write that word or words at the top of your paper.

2. Freewriting is like talking to yourself on paper. Write as much as you can in connected sentences (not lists) about your topic. Write as quickly as you can without stopping to think about grammar or organization.

Brainstorming

My Favorite Book

My favorite book… I don’t know where to start. I read so many books that are interesting that it’s hard to choose just one. I guess I could start by talking about the kinds of books I really like. I like biographies and autobiographies the best. I really enjoy reading about another person’s life. One of my favorite

books is called Roots by Alex Haley. How the author was able to trace his family history all the way back to Africa was amazing! Another book I really enjoyed was Carl Sandburg’s biography of Abraham Lincoln. What an incredible president! There are also

some very interesting books about leaders like Napoleon, Churchill, and Stalin. Well, I guess that gives me a few ideas

about where I can start on my topic.

The advantages of Brainstorming :

1. Encouraged Creative Thinking

2. All ideas are accepted

3. Makes everyone part of team

4. Exciting and Easy

The Disadvantages of Brainstorming

Only works when everyone in the room has something to say.

Without strict control or leader present, the group may take a long time to get the solution.

Group with a large members will not effective.

People with high emotion are not allowed.