Braintree Communications

ISDN: A strategic network solution for retail business

Dedicated transaction network services

EFTPOS over ISDN offers enhanced services at the point of sale Strategic platform for value-added services Support for multiple transaction applications Integrated communications connection for the merchant

D-channel applications

ISDN D-channel supports short duration transactions such as EFT payments (debit/credit) at point-of-saleCan extend to other point-of-sale applications,

e.g. loyalty programs inventory control sales data tracking electronic ticketing

B-channel applications B-channel used for data-intensive

applications, e.g.high speed Internet accessweb-based customer applicationsVPN accesscorporate emailWAN servicessupply chain managementdata download to merchant terminal

Merchant Connectivity

Value of utilising one access for all applications rather than multiple, individual PSTN lines

Improve merchants’ ability to leverage an integrated solution through Braintree’s Network Gateway

Braintree’ Network Gateway

Enables merchants to maximise value by utilising ISDN for additional applications

Features include:2 phone ports (supports up to 4 lines)

serial port (PC / internet connectivity)

digital or analogue EFTPOS port

USB port (alternative internet connectivity)

LAN port

Benefits

Flexibility of Access methods for merchants and banks

Increased grade of service Value of integrated solution Future proof Enables bank to sell increased value

The current retail environment (stakeholder wants)

The End Users Perspective Customers

expect fast reliable service are seeking extra value-adding services

from retailers Retailer/franchisee

want to reduce costs need to stay competitive by spending more

time servicing customer needs

The current retail environment (stakeholder wants)

Service Provider (e.g. Banks/financial institutions) Access to new market segments Services bundling opportunities

Telco/Carrier more manageable and cost-effective

network reduce customer churn

The strategic network solution: ISDN

Integrated network solution EFT transactions, voice, fax and data

Secure transaction management multiple application support

Fast dependable service Flexible ownership model Cost effective solution

Typical retail environment

DDN

PSTN

PSTN

Leased Line

Braintree integrated solution

ISDN

ISDN can provide a secure platform for multiple transactions to multiple hosts

EFTPOS

Loyalty

Security

Ticketing

Sales data

Inventory

The What’s in for me test!

CustomersFaster transaction speedReduce time wasting

RetailerFaster more reliable serviceCost-effective integrated solutionAccess to new servicesFlexible and customizable ownership optionsExtended life from legacy equipmentPlug and play technology

The What’s in for me test!

Service providerValue-added solution

Access to new market segments

Services bundling opportunities

Telco/carrierRemote management and self installation

Access to new market segments

Reduce customer churn

Reduce technician truck rolls

Australian Case Study EFTPOS over ISDN

OnRamp ISDN access fast data transfer rapid call set-up

EFTPOS over ISDN – offered through Telstra’s Argent Service

Highly redundant network architecture distributed ISDN infrastructure geographically separate processing sites multiple cross-connected processing systems automatic load sharing and traffic routing

Flexible ownership options

OnRamp and Argent service owned separately

Merchant typically owns OnRamp service

Argent service may be owned by the retailer/franchise the bank another service provider

Different transactions billed separately Reverse billing possible on transactions

Cost effective solution

Transaction carriage merchant has visibility of transaction costs opportunity to negotiate reduced MSF

OnRamp access lower rental than 2 business phone lines call costs lower than standard call costs for

typical business call

In summary . . . EFTPOS over ISDN delivers

an integrated transaction network secure multi-application support fast dependable service flexible ownership cost-effective solution