THE FUTURE OF RETAIL

Cap Gemini’s recent global report on the future of retail found that consumers expect retailers to deliver an integrated multi-channel service – web, traditional, social media, mobile apps and in-store kiosks.

More than half of the respondents from both developing and mature markets said they expect physical stores for increasing numbers of categories will simply become showrooms to select and order products by 2020.

THE RETAIL LANDSCAPE AS WE KNOW IT IS SET TO CHANGE

THE PAST – Multi-Channel Retailing (store, website, warehouse, customer-services centre, etc.)

THE FUTURE – Omni-Channel Retailing (research and compare products online through social media platforms, maybe go to store to touch/feel the product, order the product via in-store on-line ordering device or via mobile phone, use click-and-collect or FREE courier service to deliver to home/office with FREE ‘return policy’ options via courier service, etc.)

TRANSFORMATION FROM BEING A STORE TO BEING CUSTOMER SERVICE OFFERING

OMNI-CHANNEL RETAILING IS HERE TO STAY

WHAT DO THE RETAILERS SAY?

Early adopters will have the tools to challenge existing processes and models, constantly evolving and adapting to change.

94%of re-tailers

say they

believe the cus-

tomer experi-ence of the future will be driven

by tech-

nology

69%say they

already use tech-

nology to dif -feren-tiatethem-selves from theircom-peti-tors

41%are al-ready imple-ment-

inga

strat-egy for usingtech-

nology to en-hancecus-

tomer expe-rience

67%of re-tailers

say they like to

be among

the first to adopt new tech-

nology

• Lack of understanding of supply-chain efficiency, application of supply-chain data and metrics

• Keeping up with competitors and the consumer’s need for speed and choice

• Lack of understanding / skills – cloud computing & mobile technology

• Cybercrime and credit card security• Cost reduction and improved profit margin• Missed opportunities for innovation• Finding the right supply-chain partner for collaboration and

innovation

THE CHALLENGES

BENEFITS YOU & YOUR CUSTOMERS WILL ENJOY WITH BRAMHOPE AS YOUR PARTNER…

Your customers will enjoy:• Shopping at YOUR store because you offer more than just the

“limited” products on the shelves!• Greater choice, convenience and accessibility through our e-

commerce platforms• Fast and easy-to-use ordering process through our e-commerce

platform• Immediate access to full range of products – more than 50 000

products available• Personalised & tailored shopping• Delivery of goods ordered to doorstep

BENEFITS YOU, THE RETAILER, WILL ENJOY WITH BRAMHOPE AS YOUR PARTNER…

You will enjoy:• Not carrying all products in store – reducing inventory risk

• Offering the right product mix

• Reaching your customers at the point of decision

• Building your brand awareness

• Increasing retention of existing customers

• Getting your customers to try new products

• Using technology to keep customers coming back

• Offering customers something they truly want

BENEFITS YOU, THE RETAILER, WILL ENJOY WITH BRAMHOPE AS YOUR PARTNER…continues…

You will enjoy:• Providing your customers an expanded portfolio of products

• Building trust and credibility with customers

• Getting a better understanding of customer buying patterns

• Delivering an exceptional online experience

• Making inventory available to any store location

• Increasing sales by offering more fulfilment options

• Delivering faster and more convenient shopping

• Reducing effort when deploying mobile devices in stores

In future retail logistics,

things will not only be different,

they will be better!

WITH BRAMHOPE AS YOUR PARTNER…

• Do not let your customers feel that when they walk into your store, that they are stepping back in history!

• Give your customers more – go BEYOND THE RACK!

… more information with explanatory videos, interactive presentations, animated graphics and high definition illustrations 

… more choice with online product-comparison tools via our digital catalogue in the cloud or our customised downloadable APP

THE NEW RETAIL STORE

THE NEW RETAIL STORE

Bramhope will help you mobilise your omni-channel strategies so MOBILE truly becomes a part of your customers’ shopping experience.

BRAMHOPE – LEADERSHIP THROUGH INNOVATION

The future of retail technology blends physical and virtual experiences that help retailers do more business with the same customers and keep them engaged with the brand.

THE FUTURE OF RETAIL