Our Values

1. What are Branch Values?

Branch Values represent the core elements of the Branch culture.

It's your responsibility to make sure you live up to them.In return, you can expect the same from your peers, leaders, and everyone at Branch.

2. What we value at Branch

1. Partners first 2. Ownership over our work and the company3. Transparency4. Initiative5. Results-focused execution6. Urgency and fast iteration7. Data-driven decisions8. Humility and selflessness

OUR VALUES

1. PARTNERS FIRST

Branch Partner Collage

1. PARTNERS FIRST

If our app partners succeed, Branch succeeds.

We started as mobile developers and we know how hard it is to build and grow an app, and every day when we talk to our partners we feel the struggle they face to make it big in mobile.

Put yourself in their shoes. Branch should only make things better for our partners.

2. OWNERSHIP

We give our employees equity because we are building this company together.

When you think about Branch, think about it as your company.Branch succeeds. You succeed.

Feel and show ownership for everything from the projects you manage, to the space we live in, to the problems that the company will face. ● Critical app went cold? Find a new lead.● Typo on the website? Or on the blog? Fix it.

2. OWNERSHIP

3. TRANSPARENCY

Good teams don’t keep secrets.

We practice a culture of transparency in all aspects:

● Give people honest feedback when you think they can do better.● CC an open group to all your emails.● Public channels in Slack instead of 1:1 communication.● Admit your mistakes and failures, sharing them so others can learn.● Be transparent with our partners and our community about our vision, mission,

but also the mistakes we have made as a team.

3. TRANSPARENCY

4. INITIATIVE

4. INITIATIVE

Initiative is seeking out problems to solve, instead of waiting for problems to come to you.

Initiative means:● Take the time to think about how you can improve Branch.● Fix and improve things around you without being told to do so.● Take risk and seek success, but also embrace failure.● We can remain a startup and not need excessive process and management.

A

B

5. RESULTS-FOCUSED EXECUTION

5. RESULTS-FOCUSED EXECUTION

Branch has dominated the market so far because we focus on results. Not process.

● Perfect is the enemy of good enough.● Listen to one another and make a decision based on logic, not emotion.● Build an MVP as quickly as possible and be pragmatic about the results.● No amount of planning can ever compare to empirical evidence. No one ever built

a company on top of a great spec.● Don’t be afraid to cut your losses.

6. URGENCY AND FAST ITERATION

We have been given an opportunity to build a once-in-a-lifetime company from scratch. We’re building on a constantly shifting foundation (iOS/Android) in the fastest moving industry on the planet.

● We have to stay one step ahead.● The competition is fierce from big and small companies.● We watch the changes in the market and react fast.● Analogy of being trapped in an elevator with O2 running out.● Run. Don’t walk.

6. URGENCY AND FAST ITERATION

7. DATA-DRIVEN DECISIONS

Count of Support Requests by Root Cause

7. DATA-DRIVEN DECISIONS

Data-driven decisions means that you make informed decisions based on enough relevant data, not gut feeling.

How:● Define how you’re going to measure success or failure up front before

starting a new project.● Hold up progress to gather more data before making a decision.● Incorporate all available evidence and make a logical decision based on

context, which could be that you need to gather more data.● Don’t let personal pride or emotions influence decisions.

8. HUMILITY AND SELFLESSNESS

8. HUMILITY AND SELFLESSNESS

We are a group of people who are intensely proud of our accomplishments, but we celebrate internally. The success that Branch has is the culmination of the right time, right place, right people and right product. It’s not a single person.

● Everyone has a voice and can make a meaningful impact. ● Seniority or title is meaningless when it comes to impact.● We listen to each other, because we know that the person sitting across from us

might have a better idea than our own.● We are just a bunch of regular people who were thrown into extraordinary

circumstances.● We don’t tolerate jerks.

To learn more about Branch:

● https://branch.io/● blog.branch.io● Twitter: @BranchMetrics