brand guidelinescontent.cel-fi.com/content/doc/guide_brand_nextivity.pdf · 2016-12-14 · 5 the...
TRANSCRIPT
The Nextivity name has been synonymous with indoor cellular solutions that improve
people’s lives. In these demanding times for information and communications
technology, customers are turning to Cel-Fi, a carrier-approved in-building cellular
system to solve coverage issues for 3G / 4G / LTE.
Brand GuidelinesDecember 2016
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Product Brand
The Cel-Fi logo is the company’s product logo and
this is to be used for all marketing and product
communications.
Corporate Brand
The Nextivity logo is the company’s logo incorporating
the company’s legal name, and this is to be used for
all legal documents, policies, procedures, and internal
corporate communications.
The corporate signature consists of a symbol X and the logotype. These two components are carefully drawn artwork
and should never be redrawn or altered.
Logo variations shown on the next two pages.
SIGNATURE: Corporate and Product
Master Logos
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= x
= x
= x= x
x
Grey Scale
Black and White
Color
Black = 100%PMS = Neutral Black CR=35 G=31 B=32Hex = 231F20
C=50, M=20, Y=5, K=0PMS 542CR=125, G=174, B=211Hex = 7DAED3
C=0, M=42, Y=100, K=0PMS 137CR=255, G=164, B=0Hex = FFA400
C=66, M=64, Y=67 K=67PMS Black CR=46, G=42, B=37Hex = 2E2A25
Black = 100%PMS = Neutral Black CR=35 G=31 B=32Hex = 231F20
Grey = 35%PMS Cool Gray 5CR= 177 G= 179 B= 182Hex = B1B3B6
LOGO & COLOR PALETTE: Corporate Brand
= x
= x
= x= x x
= x
= x= x
= xx
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Grey Scale
C=0, M=0, Y=0, K=93PMS = 96% Neutral Black CR=57 G=56 B=57Hex = 393839
C=0, M=0, Y=0, K=35PMS = 31% Neutral Black CR=177 G=179 B=182Hex = B1B3B6
Black and White
Black = 100%PMS = Neutral Black CR=35 G=31 B=32Hex = 231F20
Color
C=50, M=20, Y=5, K=0PMS 542CR=125, G=174, B=211Hex = 7DAED3
C=0, M=42, Y=100, K=0PMS 137CR=255, G=164, B=0Hex = FFA400
C=66, M=64, Y=67 K=67PMS Black CR=46, G=42, B=37Hex = 2E2A25
=x
=x=x
x
=x
LOGO & COLOR PALETTE: Product Brand
=x
=x =x=x
x
=x
=x =x=x
x=x
=x
=x
=x
x
=x
=x
=x
=x
x
=x
=x
=x
=x
x
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The corporate positioning statement accompanies our brand identity. This a single line to be used as
a stand-alone sentence, a header, or within body text.
VERBIAGE: By Line and Tagline
Logo without by line “by Nextivity”
Use for Web and Print communications when the size of “by” in the by line can not be legible (under 6 pt).
Logo with by line “by Nextivity”
Use for Web and Print communications when the size of “by” in the by line can remain legible (6 pt or greater).
Logo with no “logotype” or “by line”.
Requires company approval for use on product badges, application icons, and promotional merchandise.
By Line
Tagline
Smart Signal Booster® In-building Cellular Solutionexample: example:
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Restricted Uses
LOGO USEAGE: Acceptable & Restricted
Acceptable Uses
DO NOTuse a border
DO NOTscreen image
DO NOTuse over texture
DO NOTcross into image
DO NOTuse special affects
DO NOTchange color
DO NOTchange proportions
DO NOTrecreate
Stand-alone Over background value of
30% or less
Reverse out of a value of
30% or higher
CEL-FI®by Nextivity
®
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto Thin
Roboto Thin Italic
Roboto Light
Roboto Light Italic
Roboto Regular
Roboto Regular Italic
Roboto Medium
Roboto Medium Italic
Roboto Bold
Roboto Bold Italic
Roboto Black
Roboto Black Italic
FONT: Family
Roboto Font Family
8 PRODUCT: Names
The naming of Nextivity’s product line consists of the product logotype combined with the product name.
specifications: Logotype = Geometr706 BdCn BT. Height = 33% of the product name. Product name = Geometr706 BdCn BT all caps.
Product Names
9 ICONS: Technology and Corporate
Use the technology branding icons for Web and Print communications when featuring Nextivity developed technology.
The chipsets and underlying software create unique solutions that optimize cellular performance, while remaining
completely Network Safe.
Use the corporate icons for Web and Print communications to describe the features of Cel-Fi Products.
Frequently Asked Questions
Unconditionally Network Safe
A Cel-Fi for every use case
Install in Minutes
Lowest costsper Sq. Ft.
Scalable Coverage and Capacity
More coverage in more places
Off-Air or Small Cell Applications
Techonology Icons
Corporate Icons
INTELLIBOOST®
CEL-FI® WAVE
10 GRAPHIC: Elements
Dot pattern to be used at the bottom of marketing and corporate communications.
10% black
10% of PMS 542C
30% black
30% of PMS 542C
Patterns
11 GRAPHIC: Elements
Radial patterns illustrate Cel-Fi’s coverage area which can be used in all platforms of communications. These are transparent images that won’t be seen until they are placed over a background color or image.
Wave pattern can be used as a visual element to support the Cel-Fi brand.
Patterns
12 PHOTOS: People in Business
The photography style always shows confident, self determined professionals — reflecting the proud, “heroic” nature of the person or moment. Images should show people connecting with one another or their work. Individuals always look clean, friendly and natural. They are real and unposed, approachable and intelligent ; they should not be looking at the camera.
Photos
13 LEGAL: Trademark Guidelines
1. How do I use a trademark properly?
ALWAYS distinguish a trademark from surrounding text by using it in all capital letters (or, at least, with initial capitals); by using it in a bold, italic or underlined font;
by placing it within double quotation marks (“ ”); or by using it in a stylized or graphic form that differs from the surrounding text. If the trademark is registered, use
the superscript ® symbol or other appropriate registration notice. For US, use the ® and for non-US use the ™.
examples:
Nextivity® Cellular Solutions
Nextivity™ Cellular Solutions
Cel-Fi® by Nextivity®
Cel-Fi™ by Nextivity™
Cel-Fi® Smart Signal Booster®
Cel-Fi™ Smart Signal Booster™
Cel-Fi® PRIME
Cel-Fi™ PRIME
Cel-Fi® DUO
Cel-Fi™ DUO
Cel-Fi® DUO+
Cel-Fi™ DUO+
Cel-Fi® GO
Cel-Fi™ GO
Cel-Fi® GO M
Cel-Fi™ GO M
Cel-Fi® GO X
Cel-Fi™ GO X
Cel-Fi® PRO
Cel-Fi™ PRO
Cel-Fi® PRO X
Cel-Fi™ PRO X
Cel-Fi® QUATRA
Cel-Fi™ QUATRA
Cel-Fi® ANTENNA
Cel-Fi™ ANTENNA
Cel-Fi® WAVE
Cel-Fi™ WAVE
INTELLIBOOST®
INTELLIBOOST™
2. ALWAYS use the trademark consistently, including with or without spacing and/or hyphens.
examples: Cel-Fi™ products solve problems, not Celfi
Cel-Fi™ products create solutions, not Cel Fi
3. NEVER use a trademark as a noun. Always use a trademark as an adjective modifying a noun.
examples: Cel-Fi™ solutions
Cel-Fi™ coverage improvements
4. NEVER use a trademark as a verb.
examples: You are NOT Cel-Fied; rather, you are connected with Cel-Fi™
solutions.
5. NEVER modify a trademark by changing it to the plural form.
examples: Install two Cel-Fi™ PRO products, not Install two Cel-Fi™ PROs
6. NEVER use a trademark in the possessive form unless the trademark itself is possessive.
examples: Cel-Fi’s advancements, not Cel-Fi is advancements
7. How do I use trademarks online properly?
Use of a trademark in text online generally is no different from use of a
trademark in print. Certain uses of another’s trademark, however, such as
in domain names, in metatags, as wallpaper on a website or as a keyword
purchased from a search engine, might subject you to legal liability.