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TRANSCRIPT
HOYTS EVENT the mole children
ARRY BARNES ALLISON KITLIN NG ELENI BERDUKAS LIZ ROBB
brand audit
LOCATIONS,HISTORY and
important points
FEATURES OF CINEMAS AND SERVICES
history
EVENT
History: EVENT
19201910 1925 1930 1935 1940 1945 1950 1955 1960
1965 1970 1975 1980 1985 1990 1995 2000 2005 2010
1910
Scotsman Thomas
James West,
establishes West’s
Pictures.
1912
West merges
with two other
pioneering
companies,to create
the General Film Co
of Australasia.
1920s
Union forms
relationship with
rapidly expanding
Queensland circuit
Birch, Carroll &
Coyle
1929
Union builds
and opens the
magnificent State
Theatre in Sydney,
above which the
company’s head
office still
remains.
1930s
The Depression
forces Doyle to
liquidate Union and
form Greater Union
Theatres
1945
UK-based J Arthur
Rank Organisation
buys 50 % of Greater
Union’s shares.
1955
Company joins with
Hoyts to kick off
some of the first
drive-in cinemas
in Australia and
begins refurbishing
venues to accommodate
stereo and 70mm
film and combat
television; Greater
Union acquires a
shareholding interest
in the WA chain, the
Ace Group.
1971
GUO buys
MGM’s
Australian
theatre
chain
for $4.8
million
1982
GUO
increases
its holdings
in film
developing
outfit
Colorfilm
from 50% to
100% and
purchases
Hoyts’
interests in
21 drive-
ins. The
company
revamps
its image,
adopting a
new logo and
renaming the
distribution
arm Greater
Union Film
Distributors
and supply
company
Greater
Union
Theatre
Supplies
1986
GUO acquires 100%
of West Australian
cinema chain Ace
Group.
1990
The first
multiplexes open
at Hurstville,
Campbelltown (both
NSW) and Innaloo
(WA).
1991
GUO ups stake in
Queensland-based
Birch Carroll &
Coyle to 100%.
Miranda (NSW)
multiplex opens.
1993
GUVT expands
overseas with
the opening
of Singapore
and Auckland
Divisions. Castle
Hill (NSW)
multiplex opens.
1995
GUO announces
plans to build a
series of 12 to 16
screen MEGAPLEXES
in Australia with
joint venture
partners. Eight
additional screens
opened at Tuggerah
(NSW).
1996
A further 5
screens are added
at Innaloo (WA),
making it the
first MEGAPLEX in
Western Australia
1997
Greater
Union opens
the world’s
equal
largest
cinema - the
30-screen
Marion
MEGAPLEX in
Adelaide
2000
In April
GUO expanded
its
multiplexes
at Castle
Hill
(NSW) and
Macquarie
(NSW) to
16 sceen
MEGAPLEXES.
Deira City
Centre
in the
United Arab
Emirates
opened in
July. BCC
opened a
16 screen
MEGAPLEX at
Chermside
(QLD) and
GUO opened
a 12 screen
multiplex
at Burwood
(NSW).
2009 Greater
Union has
multimillion
dollar rebrand
which 11 of its
cinemas across
Australia are
renamed as Event
History: EVENT
19201910 1925 1930
1910
Scotsman Thomas
James West,
establishes West’s
Pictures.
1912
West merges
with two other
pioneering
companies,to create
the General Film Co
of Australasia.
1920s
Union forms
relationship with
rapidly expanding
Queensland circuit
Birch, Carroll &
Coyle
1929
Union builds
and opens the
magnificent State
Theatre in Sydney,
above which the
company’s head
office still
remains.
1930s
The Depression
forces Doyle to
liquidate Union and
form Greater Union
Theatres
History: EVENT
1935 1940 1945 1950 1955 1960
1945
UK-based J Arthur
Rank Organisation
buys 50 % of Greater
Union’s shares.
1955
Company joins with
Hoyts to kick off
some of the first
drive-in cinemas
in Australia and
begins refurbishing
venues to accommodate
stereo and 70mm
film and combat
television; Greater
Union acquires a
shareholding interest
in the WA chain, the
Ace Group.
History: EVENT
1965 1970 1975 1980 1985 1990
1971
GUO buys
MGM’s
Australian
theatre
chain
for $4.8
million
1982
GUO
increases
its holdings
in film
developing
outfit
Colorfilm
from 50%
to 100% and
purchases
Hoyts’
interests in
21 drive-
ins. The
company
revamps
its image,
adopting a
new logo and
renaming the
distribution
arm Greater
Union Film
Distributors
and supply
company
Greater
Union
Theatre
Supplies
1986
GUO acquires 100%
of West Australian
cinema chain Ace
Group.
1990
The first
multiplexes open
at Hurstville,
Campbelltown (both
NSW) and Innaloo
(WA).
1991
GUO ups stake in
Queensland-based
Birch Carroll &
Coyle to 100%.
Miranda (NSW)
multiplex opens.
1993
GUVT expands
overseas with
the opening
of Singapore
and Auckland
Divisions.
Castle Hill (NSW)
multiplex opens.
history
HOYTS
History: HOYTS
19201910 1925 1930 1935 1940 1945 1950 1955 1960
1965 1970 1975 1980 1985 1990 1995 2000 2005 2010
At the start of
the 20th century
dentist Dr Arthur
Russell,purchased
a share in a small
American travelling
circus, known
as Hoyts Circus,
After a financially
disastrous run,
Russell returned
to his work as a
dentist.
Undeterred, he
leased the old
St. Georges Hall
in Bourke Street,
Melbourne and began
showing short
films on Saturday
nights. he formed a
new company called
Hoyts Pictures Pty.
Ltd.
1926, Hoyts and two
other companies,
Electric Theatres
Pty. Ltd. and
Associated Theatres
Pty. Ltd., merged
to become Hoyts
Theatres Limited
1932, the Fox Film
Corporation (now
Twentieth Century
Fox) secured a major
shareholding in the
company.
1982, Twentieth
Century Fox sold
Hoyts to a group
of four Melbourne
businessmen
1985, the Fink
family brought out
the other partners
to become the sole
owner. The Finks
began to expand
the company, into
areas such as film
distribution, home
entertainment, and
cinema operations in
New Zealand, USA,
South America and
Europe.
1994, Hoyts was the
10th biggest cinema
chain in the world
1999, the late
Kerry Packer’s
private family
company,
Consolidated
Press
Holdings,
bought the
chain for
D$745.3
million
2004, it joined
forces with Village
Roadshow and AHL to
bail out Val Morgan
Cinema Advertising
2007, Hoyts
opened their
latest cinema
in Sylvia
Park[2], in
Auckland, New
Zealand -
featuring what
is now the
largest 35 mm
film screen in
the world[3]
and bean bag
seating
2010 Hoyts announced
its intention to
expand its New
Zealand Cinema
operations with
the purchase of
Barrie Everard’s
Berkeley Cinema
Group. [4]) The
deal is subject to
a number of matters
being resolved and
regulatory approval
the deal once
completed will add
four multiplexes to
Hoyts New Zealand
prescence in
Auckland
[edit]
History: hoyts
19201910 1925 1930
At the start of
the 20th century
dentist Dr Arthur
Russell,purchased
a share in a small
American travelling
circus, known
as Hoyts Circus,
After a financially
disastrous run,
Russell returned
to his work as a
dentist.
Undeterred, he
leased the old
St. Georges Hall
in Bourke Street,
Melbourne and
began showing short
films on Saturday
nights. he formed a
new company called
Hoyts Pictures Pty.
Ltd.
1926, Hoyts and two
other companies,
Electric Theatres
Pty. Ltd. and
Associated Theatres
Pty. Ltd., merged
to become Hoyts
Theatres Limited
1932, the Fox Film
Corporation (now
Twentieth Century
Fox) secured a major
shareholding in the
company.
History: hoyts
1970 1975 1980 1985 1990 1995
1982, Twentieth
Century Fox sold
Hoyts to a group
of four Melbourne
businessmen
1985, the Fink
family brought out
the other partners
to become the sole
owner. The Finks
began to expand
the company, into
areas such as film
distribution, home
entertainment, and
cinema operations in
New Zealand, USA,
South America and
Europe.
1994, Hoyts was the
10th biggest cinema
chain in the world
1999, the late
Kerry Packer’s
private family
company,
Consolidated
Press
Holdings,
bought the
chain for
D$745.3
million
History: hoyts
2000 2005 20102004, it joined
forces with Village
Roadshow and AHL to
bail out Val Morgan
Cinema Advertising
2007, Hoyts
opened their
latest cinema
in Sylvia
Park[2], in
Auckland,
New Zealand -
featuring what
is now the
largest 35 mm
film screen in
the world[3]
and bean bag
seating
2010 Hoyts announced
its intention to
expand its New
Zealand Cinema
operations with
the purchase of
Barrie Everard’s
Berkeley Cinema
Group. [4]) The
deal is subject to
a number of matters
being resolved and
regulatory approval
the deal once
completed will add
four multiplexes to
Hoyts New Zealand
prescence in
Auckland
[edit]
LOCATIONS hoyts ev
ent
IMAX
HOYTS locations
1
2
67
89
3
4
5
1011
12
1314
15
21
22
23
16
17
181920
MUMS AND BUBS
xtreme screen
la premiere
dicrectors suiteimax
HALFPIPE
3D
SYDNEY
CAMPBELLTOWN
WOOLONGONG
NEWCASTLE
PARRAMATTA
PENRITH
23
$ hoyts rewards
SYDNEY
CAMPBELLTOWN
WOOLONGONG
NEWCASTLE
PARRAMATTA
PENRITH
8
9
10
11
12
13
15
16
18
20
21
22
23
24
234
6
7
17
24event locations
DRIVE IN
gold class
V max
babes in arms
3d
$ cinebuzz
HOYTS features and ser
vices
vs. $$ HOYTS REWARDS VS CINEBUzz
MUMS AND BUBS VS BABES IN ARMS
XTREME SCREEN VS VMAX
HOYTS 3D VS EVENT 3D
LA PREMIERE VS GOLD CLASS
hoyts event
IMAX
special features
hoyts event
HOYTS 3D
HOYTS DIRECTOR’s SUITE
HOYTS HALFPIPE
HOYTS IMAX IMAX
HOYTS LA PREMIERE
HOYTS XTREME SCREEN
EVENT features and ser
vices
EVENT DRIVE IN
event GOLD CLASS
EVENT VMAX
EVENT 3d
BRAND PROMISEquality movies in style, available for everyone
up to date, innovative and technologically advanced
stadium style seating extra leg room for comfort
hoyts event
COMPETITORSvillage cinemas
reading cinemas
wallace cinema
palace cinema
dendy cinema
hoyts event
STRATEGIESkids based area
a revamp of la premiere
marketing campaign
complete revamp of image
classics
hoyts rebrand
ConclusionBoth have a very extensive range of offers, however due to location,
branding and marketing Hoyts doesn’t quite reach the level that Event does.
It does not reach it full potential.
We plan to change that.
brand audit
THANK YOU the mole children
ARRY BARNES ALLISON KITLIN NG ELENI BERDUKAS LIZ ROBB