brand awareness toward prestolite battery
TRANSCRIPT
![Page 1: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/1.jpg)
“Brand awareness toward prestolite battery”
prepare by
Nirav b. shah
![Page 2: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/2.jpg)
Company at a glance
In 3rd January 1986 , Tudor India Ltd was incorporate, as a Public
Limited.
Company with the Registrar of Companies, Maharashtra, with the
object of setting up a plant for manufacturing storage batteries in
India. The Company was granted the commencement of business
certificate on 17th April
Prestolite the internationally renowned brand of storage
batteries was launched in India in 1997 by Tudor India Limited.
![Page 3: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/3.jpg)
Tudor India Limited is a wholly owned
subsidiary of CMP Batteries Ltd., U.K.,
which is the world's largest battery
manufacturing group based on USA.
In keeping with the group philosophy of
commitment to technological leadership in
design and performance
![Page 4: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/4.jpg)
Industry OutlookAn increase in domestic sales and export sales of four-wheelers and
two-wheelers
continued strength in the automotive replacement segment and a
revival in OEM sales
increase in infrastructure spending, fuelling demand for industrial
batteries
an increasing technology gap between branded and unbranded
products, there should continue to be a steady consumer shift away
from less expensive unbranded batteries.
![Page 5: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/5.jpg)
Competition in the Global and india Battery IndustryIn India…….
Exide Industries Limited, India
Amara Raja Batteries Limited
HBL Power Systems Limited
In global…..
Johnson Controls, USA (Power Solution Division)
Exide Technologies, USA
Exide Industries Limited, India
![Page 6: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/6.jpg)
Meaning of brand
A Brand is symbol, a mark, a name that acts as a means of
communications, which brings about an identity of a given
product.
Role of Branding
• Brand is a massive asset
• Brand is promotional tool
• Brand is a weapon to protect Market
• Brand is a means of identifications of customers
![Page 7: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/7.jpg)
Brand awareness
Brand awareness is an important and undervalued
part of brand equity.
It can influence perceptions and attitudes and it
drives brand choice and loyalty
It reflects the salience of the brand in the customer’s
mind. It is a part for the communications process.
To know the consumer attitude and demand
towards the brand Prestolite
![Page 8: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/8.jpg)
the “Brand plays an important role and a brand is very
prominent asset owned by an organization. Brand endowed
with awareness, perceived quality, associations, and brand
loyalty. Brand is present as creative idea.
![Page 9: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/9.jpg)
Objective
To research whether Brand awareness in
Branded Battery’s affects the sales or helps the
Retailer in making a sale.
Brand Awareness for Branded Battery’s in
consumer minds.
To research and see which Brand is ahead in
“Top-of-the-Mind Awareness” among Branded
battery’s
![Page 10: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/10.jpg)
DATA SOURCES
Primary data
• Interview
• Questionnaire
secondary data
• Websites
• magazines
![Page 11: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/11.jpg)
RESEARCH DESIGN
Descriptive
Sample
Sample unit -Ahmadabad
Sample size -100 – RETAILER
Sampling method-simple random sampling and convenience
![Page 12: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/12.jpg)
Scope of the study
The study plays a very important role in market research. It
also helps to understand and identify the human action
towards brand.
The information thus gathered by conducting a systematic
market research would help to finding out the brand
awareness of the consumers.
![Page 13: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/13.jpg)
Best selling
Presto-lite
Amco Tata green
Exide SF other 0
10
20
30
40
50
60
70
80
90
2638
58
8574
63 percentage
![Page 14: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/14.jpg)
selling of the prestolite battery
26%
74%
YesNo
![Page 15: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/15.jpg)
Awareness of product
16%
84%
YesNo
![Page 16: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/16.jpg)
standing of brand in consumer’s mind
6%
12%
82%
Top of mindmiddle of mindBottom of mind
![Page 17: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/17.jpg)
brand offer a specific value proposition to the consumer
62%
38%
Yes No
![Page 18: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/18.jpg)
customer preference
Very sa
tisfie
d
Quite sa
tisfie
d
Neither s
atisfie
d nor diss
atisfie
d
Quite diss
atisfie
d
Very diss
atisfie
d0
1
2
3
pricemaintenanceservicewarrantydurable
![Page 19: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/19.jpg)
participation of customer
Yes No0
10
20
30
40
50
60
70
58
42
percentage
![Page 20: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/20.jpg)
FINDINGSOnly few the respondents are aware of Prestolite battery.
the respondents not bought Prestolite battery because of
unpopularity in brand and service.
That the majority of the respondents are expresses advertising
is important for a brand.
the respondents give importance to brand for any purchase
That majority of the respondents have given opinion to promote
a brand through TV, radio, etc.
![Page 21: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/21.jpg)
SUGGESTIONS
The company should increase the level of advertisement through
T.V, newspaper, and automobiles magazine .
The company should require change look and style of the battery.
This effect on the brand image
Company should keep on bringing out new time attractive offers
and schemes to increase brand value.
Company should provide the Brochure of the product to retailers
![Page 22: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/22.jpg)
Product from Tudor India ltd.
![Page 23: Brand awareness toward prestolite battery](https://reader034.vdocuments.net/reader034/viewer/2022052412/557c8e48d8b42adc268b475d/html5/thumbnails/23.jpg)
Thank You