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Product Suite4 Mobile Broadband 4 Managed Services 4 OSS BSS

Did you know?F Ericsson has been in India for 110 yearsF 40percentoftheworld’smobiletrafficuses

networksthatarebuiltbyEricssonF 10largestoperatorsintheworlduseEricsson’s

solutionsF TodayEricssonisroughly100,000employees

and is thefifth-largest software company inthe world

F Ericsson builds and run mobile networkseverywhere; deep in the Amazon as well as in megacities

Unique QuotientEricsson follows a Master Brand

Structure, wherein its entire business operates under a single brand ‘Ericsson’, as One Ericsson. Hence, there is one commercial brand name ‘Ericsson’ and one common brand identity for the entire group. This helps the company build brand equity in the Ericsson brand since the focus is on all brand investments towards this one point. Ericsson has a global presence and scale as well as end-to end portfolio capabilities, aspects which are highly valued by its customers and are amplified by all parts of the organization operating under one brand.

Competitive AdvantageEricsson’s values are constant across

geographies. They are not descriptions of the work Ericsson does or the strategies it employs to accomplish its vision, they define how it treats each other, customers and business partners, and therefore they define the culture of Ericsson is built on.

Ericsson stands by the belief of treating every individual equally and with fairness. Within each value, specific behaviors guide it of how it can put the value to practice. Ericsson’s annual employee survey shows that 90 percent of its employees feel the company’s core values are relevant to them. This attitude contributes to the company’s culture.

Feats FetchedEricsson’s portfolio addresses three

overall growth areas: mobile broadband, managed services and operations and business support systems. Ericsson’s services offering perfectly matches these areas with state-of-the-art expertise in consulting, systems integration, network deployment and integration and support services. Its technology and services leadership, business understanding and extensive experience in managing telecom-grade and multivendor networks make Ericsson the leader in telecom services.

Through its support services, the company manages networks in 180 countries that can deliver reliable services to well over 2 billion end-users. The unique combination of global competence and local presence ensures around the clock support, every day of the year, and the capacity to quickly respond to emergency situations and hopefully even

Brand RecallEricsson is a name easily associated with Mobile Broadband

prevent them.Ericsson wants to be recognized as a

company that provides significant IMPACT and END RESULTS to its customers. It wants to be known as a company that is driven by innovation and a desire to bring its innovative capabilities out to lives, lifestyles, businesses and societies. This will empower them to become the bet at what they do.

Swati RangachariVP, Communications & Corporate Affairs, Ericsson

Ericsson’s association with the Indian telecom industry Ericsson dates back to the early years of the 20th Century, around 110 years back when it supplied its first product to India - manual switchboards to the Government in 1903. Since then Ericsson has powered virtually every facet of telecommunications in India, right from handsets to entire networks. Ericsson India has over 15000 resources and offices across 25 locations and is leveraging on its combined strength by setting up the manufacturing unit in India, the Global Services organization and state of art Research & Development facilities.

Taking into account the business opportunity present in the country, Ericsson has strengthened its focus on the Indian market and is also expanding its local manufacturing base. Ericsson is transferring technologies to India as a part of its localization strategies. From developing AXE switching in nineties to becoming the first multinational company to start manufacturing of GSM Radio Base Station (RBS) series at its facility in Kukas, Rajasthan, Ericsson has demonstrated its long term commitment towards India. Over the years, the investments have increased in its factory situated at Jaipur. It has also developed a special series of RBS called the 6000 series that is best suited for the GSM, 3G and LTE deployments in the country. In 2012, Ericsson India has expanded its existing manufacturing capacity by adding another SMT line.

As communication changes the way we live and work and Ericsson is playing a key role in this evolution. Using innovation to empower people, business and society, the mobile broadband leader is working towards a Networked Society, in which everything that can benefit from a connection will have one.