BRAND COMPARISON OF ROLEX AND TITANBy :- Rakhi GhoshMsc in RMDA

ROLEX VS. TITAN

INTRODUCTION

• ROLEX is the market leader in international market.

• ROLEX is a private brand that deals in manufacturing, designing and distribution of wrist watches.

• It was founded in 1905.

• Founder was Alfred Davies and Hans Wilsdorf .

• Headquarter is in Geneva, Switzerland.

• TITAN is the market leader in the Indian watch industry.

• TITAN is also a private brand that design and manufacture and distribute wrist watches and other accessories.

• It was founded in 1984.

• Founder was Xerxes Desai.

• Headquarter is in Bangalore.

HISTORY

• It was the first watch company that received a chronometer certificate.

• First to have automatic date changers.

• First to have a winding rotor that was oscillating.

• First wristwatch that was waterproof.

• It was the first company who made quartz watches.

• First company who introduced designer watches in India market.

MARKETING MIXPRODUCT

• Rolex offers 9 varieties of watches for men’s collection and 6 models for women’s collection.

• The series of Rolex products are :-

CELLINI DAY-DATE DAYTONA etc.

• They just sell men and women watches.

• They just sell watches.

• TITAN offers many varieties of men’s and women’s watches.

• Their series of product are:- RAGA FASTRACK OMEGA etc.

• They sell men , women and children’s watches too.

• They sell watches , jewelries and accessories.

MARKETING MIXPRICE

• It is a luxury brand so the price range is 3 lakh-30000000 INR.

It is a not a luxury brand so the price range is 500 rs – 1 lakh INR.

Source :-Google

MARKETING MIXPLACE

• The company does not allow the sales at poor locations like small showrooms

• They does not allow the sales on the internet.

• The brand is available only at selected retail showrooms, thus avoiding the chances of counterfeit watches.

• The brand does not have a very large distribution network.

• 28 affiliates and 4000 watchmakers in nearly 100 countries.

• The company allow to sell titan watches on small shops.

• They allow the sale on the internet.

• Brand is available in retail shops , small watch shops etc.

• The brand have a very large distribution network.

• All over India there are more than 1000 shops of titan present.

MARKETING MIXPROMOTION

• Titan ties up with various magazines, television and outlets where Titan watches were given as gifts for winning a particular contest.

• It also interested in linking with well known celebrities.

• It introduced a contest on cartoon network.

• They don’t tie up with television or outlets but it promote their brand through magazine ads and online ads too .

• Rolex is always interesting in linking its watches to a particular high profile sport or event.

• It introduces their own magazine.

• Rolex sponsors various events like:-

"Rolex Sports Car Series” “The senior Open

Championship” “Women’s World Golf

Rankings”

MARKETING MIXPROMOTION

• Brand ambassador of titan male watches is AAMIR KHAN.

• Brand ambassador of women’s watches is KATRINA KAIF.

• Brand ambassador are :• Roger Federer, Michael

Schumacher, Daniel Craig, Cristiano Ronaldo, Arnold Palmer, Dame Kiri Te Kanawa And Jean Claude.

MARKET SEGMENTATION

DEMOGRAPHIC

PSYCHOGRAPHIC

GEOGRAPHIC

BEHAVIORAL

• AGE:- 18 – 40+ yrs.• SOCIAL CLASS:- high

income group

• AGE:- 5-70+yrs.• SOCIAL CLASS:- lower

middle to high income group

Urban area only Semi urban and urban area both

• young men who want to show off their newfound status.

• Person who want fashion in their watches.

Good for parties.Best for formal events.

• Good for parties.• Good for Indian

occasions.• Good for formal and

informal events both.

BRAND BUILDING

• No to “Second Life”.

• Own manufacturing labs.

• Sponsoring lots of formal events.

• Wide range of watches only.

• It is a luxury brand so it has expensive watches only.

• Continues change in technology.

• Sponsoring lots of events.

• Wide range are available not even of watches but also sales jewelry and accessories too.

• Variety of ranges are available.

• Continuous innovation with changing technology.

• Improvement in design with the year.

BRAND DIFFERENTIATION

• Luxury brand

• Unique design

• 19k gold

• Diamond fitted

• High quality material

• Wide range of variety for men women & children too.

• Watch with fashion.

• Indian design

• Not pure gold fitted.

• High quality of material is used.

THANK YOU