brand culture and storytelling: the perfect marriage or the perfect storm - david reeve

11
BRAND CULTURE & STORYTELLING @unleashculture

Upload: social-media-camp

Post on 12-Aug-2015

27 views

Category:

Social Media


2 download

TRANSCRIPT

BRAND CULTURE & STORYTELLING

@unleashculture

chief storyteller

@unleashculture

@unleashculture

@unleashculture

@unleashculture

@unleashculture

@unleashculture

@unleashculture

@unleashculture

1 : N A M E Y O U R B R A N D .2 : D E T E R M I N E “ T O N E ” ( E D G Y / F U N E T C . )3 : W R I T E Y O U R P U R P O S E . ( 4 W O R D S O R L E S S )4 : W R I T E O N E C O R E V A L U E .5 : I D E N T I F Y A H E R O .6 : D E V E L O P O N E S T O R Y T O T A K E T O M A R K E T.

6: ONE CULTURE STORY IDEA TO TAKE TO MARKET

@unleashculture

@unleashculture