brand dating: how to pitch and work with multiple brands

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How to Pitch & Work with Multiple Brands Christie Cronan RaisingWhasians.com @RaisingWhasians

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Page 1: Brand Dating: How to Pitch and work with Multiple Brands

How to Pitch & Work with Multiple Brands Christie Cronan RaisingWhasians.com @RaisingWhasians

Page 2: Brand Dating: How to Pitch and work with Multiple Brands
Page 3: Brand Dating: How to Pitch and work with Multiple Brands

My Dating History

2015 2011 2013

Page 4: Brand Dating: How to Pitch and work with Multiple Brands

My Dating History

Page 5: Brand Dating: How to Pitch and work with Multiple Brands

Our Dating Journey First Impressions

What To Wear

The Pick Up Line

The Blind Date

Standing Out

You’re A Catch!

Key Takeaways

Page 6: Brand Dating: How to Pitch and work with Multiple Brands
Page 7: Brand Dating: How to Pitch and work with Multiple Brands

Ok, so mom was right: First impressions matter.

Page 8: Brand Dating: How to Pitch and work with Multiple Brands

First Impressions So how does your site look?

Overall look & feel (details count!)

Tone, style & content

Name & tagline

Personal connections matter:

People don’t follow content. People follow people.

Give the people what they want: you!

Page 9: Brand Dating: How to Pitch and work with Multiple Brands

First Impressions What to bring to your first date:

Disclosure

Contact page

Media kit

Page 10: Brand Dating: How to Pitch and work with Multiple Brands

Your Stats

Glamor shot

How to connect

The 411 on you and your blog

Show off your experience

Page 11: Brand Dating: How to Pitch and work with Multiple Brands

What to Wear Learn the latest trends:

The dating scene

Networks

PR agencies

Brands

Ambassadorships

Page 12: Brand Dating: How to Pitch and work with Multiple Brands
Page 13: Brand Dating: How to Pitch and work with Multiple Brands

The Pick Up Line

Pro tip: don’t get stuck in the spam filter!

Page 14: Brand Dating: How to Pitch and work with Multiple Brands

The Blind Date

Page 15: Brand Dating: How to Pitch and work with Multiple Brands

Standing Out

memorable

specific

professional

on brand Be

Page 16: Brand Dating: How to Pitch and work with Multiple Brands

Building A Relationship

Page 17: Brand Dating: How to Pitch and work with Multiple Brands
Page 18: Brand Dating: How to Pitch and work with Multiple Brands

You’re A Catch! Know your value:

Social media reach

Pageviews (unique, monthly)

Audience & brands

Your time!

Brand loyalty

Weigh pros & cons of all opportunities

Page 19: Brand Dating: How to Pitch and work with Multiple Brands

You’re A Catch! Know who you are:

Find your voice & stay true to it

No opportunity is worth compromising your point of view

Embrace being an original

Gut check: Are you in every post?

Page 20: Brand Dating: How to Pitch and work with Multiple Brands

Key Takeaways Can you summarize your blog in one sentence?

New Bloggers

Join a blog comment group

Make a limits list

Draft your email pitch letter

Seasoned Bloggers

Join a blog comment group

Check in with your contacts

Diversify your pitch ratio

Page 21: Brand Dating: How to Pitch and work with Multiple Brands