BRANDDEMOCRACY

BRANDS EVOLVE OVER TIME

UNDERSTAND WHAT THEY’RE ALLOWED

TO DO

UNDERSTAND WHAT THE CUSTOMER

NEEDS, OR WANTS

BRANDS USED TO IDENTIFY WITH

YOU BY RELATING TO YOU

BRANDS CAN’T BE LAZY

BRANDS NEED TO EVOLVE

BRANDS COMPETE WITH YOUR

FRIENDS FOR ATTENTION

MESSAGES IN NEWSFEEDS

PROMOTED TWEETS

USING THE SOCIAL GRAPH TO

PROMOTE OFFERS

SOCIAL CHANGED THE GAME

CUSTOMERS DEMAND

INTERACTION AND INVOLVEMENT

CROWDSOURCING IS THE FIRST

ITERATION OF THIS

SOME TIMES IT HAS WORKED

SOME TIMES IT HAS BACKFIRED

MAKING BRANDS PERSONAL

INTEGRATED CUSTOMERS

INTO PRODUCTS

PARTNER WITH CUSTOMERS TO BE SUCCESSFUL

MAKE THE CUSTOMER

BECOME THE VALUE

PROPOSITION

THANK YOU

@devonmacdonald

devonsmacdonald.blogspot.com

linkedin.com/devonmacdonald