brand design 2012 - origin brand · pdf filenestlé - nesvita nestlé chilled ......

The power of creativitywww.originbranding.com

Brand Design

2012

Abbott ProductsAllergan

Alliance PharmaAstellas

AstraZenecaAxis-Shield

BaxterBayer

BiotestCiba

DanoneDuPont

DowFerring

FreseniusGrünenthal

General MotorsGlaxoSmithKline

Hoffmann-La RocheIntercytex

IntervetJohnson & Johnson

LundbeckMerck

MonierNestlé

Novo NordiskProcter & Gamble

PfizerPhilips Medical

QuakerSCA

ShellShire

SyngentaUCB

We are an independent, boutique agency passionately focused on developing visual brand identities. For over 15 years we have delivered outstanding branding solutions for our clients from our offices in Surrey, UK and Birmingham, Michigan.

Developing a brand identity that communicates your brand message, ensures differentiation and clears the relevant trademark screening checks can be a challenging task.

Our proven branding process has been built on creativity, flexibility and a strong understanding of all the issues and challenges surrounding the registration of a new identity, irrespective of geographical or business area.

Many examples of our naming, design and research projects are presented in the following pages and additional examples of our visual identity work can be found in our website.

We look forward to speaking with you about your branding challenges!

FirmagonPackaging development for a hormonal therapy

for prostate cancer

ReplagalAn enzyme replacement

therapy for patients with Fabry disease

PosidormA new brand of

melatonin that promotes better sleep in a variety

of sleep disorders

DanettePackaging

development to re-position the existing Danette brand identity

and packaging

FlomaxtraBrand Identity for a

BPH (Benign Prostatic Hyperplasia) treatment

Alliance Pharma - Isprelor

Origin developed a brand name and identity for Alliance Pharma. Isprelor is a coined brand name but has a fit-to-product feminine feel and offers a high degree of category distinctiveness. The flowing lines of the Isprelor logo represent both the mother and child and communicate the product’s ease of use and smooth application.

Bayer - Levitra ODT

Origin created the Levitra brand name for Bayer and were later asked to create an innovative, added-value packaging for the new ODT formulation. We created a unique system that included a pull out tab containing key information for the patient. The blister pack is encased in a discreet matt black sleeve to create a luxurious and empowering user experience.


Alliance Pharma

AstellasAstraZenecaAxis-Shield

Baxter

Bayer

BiotestCiba

DanoneDuPont

DowFerring





LundbeckMerck

MonierNestlé



QuakerSCA

ShellShire

SyngentaUCB

Monier Group - Schiedel Energy Systems

Schiedel is part of the Monier group and a provider of all types of chimneys and ventilation systems. Schiedel Energy Systems is a growth platform for innovative, energy-saving products in several areas of providing energy to buildings. The trend towards renewable energy was a key driver in the development of the new identity.

Syngenta - Certicor

Syngenta asked Origin to create two brand identities to fit within their seed treatment portfolio. Each respective identity was to be applied to the fungicide and insecticide portfolio, but use the same brand name.

A series of guidelines and packaging templates were produced to facilitate the launch of the brands.




BaxterBayer

BiotestCiba

DanoneDuPont

DowFerring





LundbeckMerck

Monier

NestléNovo Nordisk

Procter & GamblePfizer

Philips MedicalQuaker

SCAShellShire

Syngenta

UCB

Abbott (Solvay) - Creon

Origin consolidated a variety of differing brand logos to create a single global presence. This new identity capitalises on Solvay’s expertise and Creon’s patented minimicrosphere technology which allows appropriate delivery of enzymes into the body.

Shire - Elaprase

Elaprase is indicated for patients with Hunter syndrome. A global set of packaging including over 500 pieces of artwork was created for use across all countries applying the latest regulatory information.

Abbott Products

AllerganAlliance Pharma

AstellasAstraZenecaAxis-Shield

BaxterBayer

BiotestCiba

DanoneDuPont

DowFerring





LundbeckMerck

MonierNestlé



QuakerSCA

Shell

Shire

SyngentaUCB

CIBA Specialty Chemicals - OnVu

Ciba Specialty Chemicals required a name and visual identity for a revolutionary Time Temperature Indicator (TTI) packaging technology. Origin developed the identity ‘OnVu’, which communicates “true freshness at a glance”. The logo combines a high degree of distinctiveness with clear functional messaging that is both memorable and universally understood.

Nestlé - Nesvita

Nestlé Chilled Dairy Europe was developing a new range of ‘vitality’ products and intended to leverage the existing Nesvita brand that was currently being marketed in Asia. Origin modernised the existing Nesvita logo in order to better communicate the key messages of ‘health’ and ‘vitality’ whilst utilising the existing equity of the brand.




BaxterBayer

Biotest

Ciba

DanoneDuPont

DowFerring



Hoffmann-La-RocheIntercytex


LundbeckMerck

Monier

Nestlé



QuakerSCA

ShellShire

SyngentaUCB

Philadelphia Fresh PackIcon concept

development for new packaging technology on

Kraft’s cheese spread

TheramedPackaging design

exploration for Henkel’s oral care brand

ForceLogo design for one

of Syngenta’s pesticide brands

InnovanceConcept development

for Dade Behring Haemostasis division

Moversaname and visual identity

for a Sony/NXP joint venture

AvictaBrand name and visual

identity for a revolutionary nematicide seed treatment

from Syngenta

Pfizer Animal Health - Cattle Vaccines

Origin was asked to create packaging concepts for a portfolio of products that were a mix of existing and newly acquired cattle vaccine brands. The aim was to create a unique Pfizer brand look and feel for the vaccines, that would allow for individual brand distinction and clarity. A series of master packaging artwork files was created as a cornerstoneto expand across the cattle vaccines portfolio.

Pfizer - Naxcel

Origin was asked to revitalize an existing brand into a new brand called Naxcel and an updated logo was developed to reflect these changes. The visual treatment reflects the personality and essence of the brand and ensures a consistent treatment across the entire range of communications and tools worldwide.




BaxterBayer

BiotestCiba

DanoneDuPont

DowFerring





LundbeckMerck

MonierNestlé


Pfizer

Philips MedicalQuaker

SCAShellShire

SyngentaUCB

Omnic WowtabNew visual identity for

an orodispersable urology formulation

for Astellas

DynastyLogo development for

Syngenta

Fruit BitesA series of concepts for

Quaker reflecting the taste experience of health

and wellness alongside indulgent sweetness

TibotecNew corporate identity

for a division of Johnson & Johnson

The Museum of Contemporary Science

A new logo for a charitable organization to accompany a substantial

refurbishment

SCA - Plenty

SCA asked Origin to develop a new brand identity for Bounty kitchen towel to revitalise and re-launch the brand following its acquisition from P&G. SCA required a name that would be instantly meaningful and easily understood by consumers

Plenty engages consumers on an emotional level, building on existing brand equity and generating a high comfort level that is further re-enforced by the new design. The development of a compelling visual element was crucial as many shoppers admit that they will often simply rely on visual cues. Therefore, Origin was asked to create a visual migration strategy to evolve the brand over a five year period. Key aspects such as the icon and colour palette were explored and developed.

The new name and design appeals to a global audience and represent a natural evolution for a re-invigorated household favourite.




BaxterBayer

BiotestCiba

DanoneDuPont

DowFerring





LundbeckMerck

MonierNestlé



Quaker

SCA

ShellShire

SyngentaUCB

Original Brand Identity

Suggested Migration

Brand design

Symbol/logotype development

Packaging designIdentity guidelines

Brand naming

Brand name generationTagline/brand statementdevelopmentBrand naming architecture

Brand market research

Brand equity/awareness studiesName validation

Linguistic screeningTrademark/legal pre-screening

Brand strategy

Strategic brand analysisPortfolio analysisBrand extension/positioningVisual brand evaluation

UK Office: Bridge House, 72 Bridge Road, East Molesey, Surrey KT8 9HF Tel: +44(0)20 8941 5811 US Office: 200 Elm Street, Birmingham, MI 48009 Tel: +1 248 723 7833

brand design 2012 - origin brand · pdf filenestlé - nesvita nestlé chilled ......

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