brand development & design concepts

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The graphic design portfolio of Linda C. Modica Art Director | Brand Specialist | Graphic Designer BRAND DEVELOPMENT & DESIGN CONCEPTS

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Page 1: Brand Development & Design Concepts

The graphic design portfolio of Linda C. ModicaArt Director | Brand Specialist | Graphic Designer

BRAND DEVELOPMENT & DESIGN CONCEPTS

Page 2: Brand Development & Design Concepts

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“UX” / Proposed 3D typography treatment for event brand / 2014

3D photoshop extrusion rendering of the letters “UX” for the User Experience event.

Page 3: Brand Development & Design Concepts

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“UX” / Proposed 3D typography treatment for event brand / 2014

Typography rendering on gradient background for brochure event cover.

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888.409.4418 // evolveuxconf.com

JUNE 201614-16

THE CONFERENCE AT THE INTERSECTION OF

CX SERVICE DESIGN BUSINESSUX

UX / Proposed 3D illustration to develop event brand / 2016

LEFT: Detailed 3D digital illustration. RIGHT: Conceptual brochure cover with developed color palette.

Page 5: Brand Development & Design Concepts

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UX / Proposed Brochure cover design / 2016

Mock-up of brochure cover with developed color palette.

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UX / Proposed Brochure cover design / 2016

Mock-up of brochure cover with developed color palette.

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Cannabis Business Summit 2016 // Proposed brochure design // Event identity

Chevron-style infographic brand design utilizing previous event photos and corporate palette // 8.5 x 11

Page 8: Brand Development & Design Concepts

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2 | Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418

Gain Knowledge in

30+ sessions with

Over 75 Speakers to

Bring You Up to Speed on the Rapid Changes

of Your Industry

Summit Topics

#CannaBizSummit

EDUCATIONAL TRACKS:

Gain Valuable Insight to Succeed

in America’s Fastest Growing Industry

The largest B2B conference and trade show in the industry. Explore cannabusiness with the best and brightest in the industry.

• Dispensary Owners and Operators

• Growers and Cultivation Professionals

• Investors and Entrepreneurs

• Policy Makers and Regulators

• I nfused Product Manufacturers

• Lawyers and Industry Consultants

• Cannabis-Related Service Providers and Suppliers

WHO Should Attend?

*see full list of Exhibitors on page …

Thank youto our Industry Pioneer Exhibitor:

The Fine Print: Money, Law, and Your Business

• Patents, Trademarks & Licensing• The New 280E Rules for State-Legal

Dispensaries

• Securing Financing & Avoiding Risk

Cultivation & Processing

• Extractions, Solvents & Methodologies• Advanced Growing Techniques• Greenhouse Regulatory and

Permitting Guidance

Running Your CannaBusiness

• The Potential of Seed to Sale Data• Lessons Learned from Past

Enforcement Actions• Best Practices for Operating a

Licensed Dispensary

Policy & Reform

• Developing Political Allies• Ballot Measures and Post-Election

Predictions• Money Talks: Updates on the

Cannabis Banking Issue

Leading Edge: Emerging Topics in the Cannabis Industry

• New Market Segments: Skincare, Health and Beauty

• Validation of Analytical Methods, Lab Certifications and Standard Methods

• Cannabis Education, Training and Certification Nationwide

Medical Applications of Cannabis

• The Endocannabinoid System• Delivery and Dosage of

Cannabis Medicine• Introduction to 20th Century

Cannabinoid

Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 3

HENRY WYKOWSKI Henry Wykowski and

Associates

JULIANNA CARELLA Auntie Dolores

JULIE DOOLEY Julie’s Baked Goods

JONATHAN VALDMAN Forever Flowering Greenhouses

JILL LAMOUREUX MARTHA MONTHEMAYOR Mary’s Medicinials

MASON TVERT Marijuana Policy Project

JAIME LEWIS Mountain Medicine

KARA BRADFORD Viridian Staffing

KHADIJAH ADAMS Marijuana Investment & Private

Retreat

KRIS LOTLIKAR The ArcView Group

LESLIE BOCSKOR Electrum Partners

LEZLI ENGELKING Foundation of Cannabis Unified

Standards (FOCUS)

MATT KARNES GreenWave Advisors, LLC

MIKE HESSER PRAXI

RACHEL GILLETTE Rachel K. Gillette, Attorney LLC

SCOTT VAN RIXEL Bhang Corporation

TROY DAYTON The ArcView Group

TRIPP KEBER Dixie Brands, Inc.

LAUREN VAZQUEZ Fired Up Lawyer

Speaker Faculty

6 | Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418

Monday, June 20th 5:00 pm - 7:00 pm

Tuesday, June 21st 9:00 am - 7:00 pm

Wednesday, June 22nd 9:00 am - 3:00 pm

Exhibit at the most influential B2B conference and tradeshow in the industry. • The Cannabis Business Summit® & Expo brings together top industry professionals for

3 days of networking, education and advocacy

• Meet cannabis business leaders looking for innovative products and services

• Elevate your brand in front of a national audience that includes entrepreneurs, start-up innovators, cannabis pioneers, policymakers and collaborate with the voice of the industry

#CannaBizSummit

Exhibitors & Sponsors

AAF International 12

AEssense 95

Airocide, Inc.. AiroClean420 17

Atlantic Corporation 117

BlackDog LED 73

Cannabuyer.com 119

CannaGuard Security 44

Cannasure Insurance Services 10

Conviron 25

Current Culture H2O 26

Envirotech Greenhouse

Solutions 115

Forever Flowering, LLC 6

Impak Corporation 90

International Paperbox 60

KNF Neuberger, Inc. 11

MJ Freeway 39

Nextlight 78

Organe Photonics 4

Paradigm Super

Critical Innovations 14

Perkin Elmer 18

Quest Dehumidfiers 41

RomLabs 21

Rough Brothers 59

Sage Analytics 120

Surna Inc. 9

TriQ Systems 121

Waters Corp. 1

Central Coast Gardens 118

NEXUS Corp 81

Oaksterdam University 47

PureLife/Vegametrix 27

Triminator 23

Tradiv 121

Urban-Gro 123

Websafe

Wildfire

ZenPotion

HyrdoLogicPurification

Apeks Supercritical 83

KIVA Confections 32

Denver Consulting

Group 29

Boveda 63

Strovia 28

Otoke 37

iCann 60

Tigerlink 46

50% of expo space already sold.

Reserve today!

EXHIBIT TIMES

Lock in your space before it’s too late!

Byron Mignanelli, Director of Strategic Sponsorships

619.944.8910 // [email protected]

Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 7

INDUSTRY PIONEER INDUSTRY AMBASSADORS

INDUSTRY INFLUENCERS

INDUSTRY LEADERS

PARTNERS

#CannaBizSummitDon’t miss out on the largest B2B tradeshow in the industry - with exposure to the highest concentration of legitimate buyers and sellers in America’s fastest growing industry, all in one place

Exhibitors & Sponsors

Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 3

DAY ONE MONDAY, JUNE 20, 2016

8:30 - 9:00 am Workshop Registration and Continental Breakfast

8:30 am Exhibit Hall Opens

9:30 am - 12:00 pm

MORNING WORKSHOP A: Cannabis Nurses: The Role of Nursing in the Cannabis Industry

Heather Manus, RN, President, Genesis International Cannabis Solutions

9:30 am - 12:00 pm

FULL DAY WORKSHOP B: Starting & Operating a Successful Medical Cannabis Dispensary, Cultivation, or Infused Products Company

Karin Lazarus, Author, Sweet Mary Jane

Robin Hackett, Co-Owner, BotanaCare

Cheri Hackett, Co-Owner, BotanaCare

Bob Hoban, Partner, Hoban & Feola

JB Woods, President, Greenpoint Insurance

* Full-day Workshop runs from 9:30 am to 3:30 pm

9:30 am - 12:00 pm

MORNING WORKSHOP C: Time to Give Back: Corporate Giving in the Cannabis Industry and the Role of Philanthropy in Growing a Socially Responsible Industry

Amanda Reiman, Manager, Marijuana Law and Policy, Drug Policy Alliance

9:30 am - 12:00 pm

MORNING WORKSHOP D: Peer to Peer Review of Marketing Materials

Mary Smith, CEO & Co-Founder, Greenito™

1:00 pm -3:30 pm

AFTERNOON WORKSHOP A: Innovative Market Solutions as Cannabis Goes Mainstream

Olivia Mannix, CMO & Co-Founder, CannabrandJennifer DeFalco, Co-Founder & Creative Director, Cannabrand

1:00 pm -3:30 pm

FULL DAY WORKSHOP B: Starting & Operating a Successful Medical Cannabis Dispensary, Cultivation, or Infused Products Company

Karin Lazarus, Author, Sweet Mary Jane

Robin Hackett, Co-Owner, BotanaCare

Cheri Hackett, Co-Owner, BotanaCare

Bob Hoban, Partner, Hoban & Feola

JB Woods, President, Greenpoint Insurance

* Full-day Workshop runs from 9:30 am to 3:30 pm

1:00 pm -3:30 pm

AFTERNOON WORKSHOP C: To Infinity and Beyond: Growing Your Cannabis Brand In a Murky Legal Landscape

Amanda Conley, Partner, Brand & Branch LLP

Kris Krane, President, 4Front Ventures

1:00 pm -3:30 pm

Afternoon Workshop D: Greening Corporate Cannabis - Sustainable approaches to commercial cannabis cultivation ***(Taking place from 1 pm - 4 pm)

Jonathan Valdman, President, Forever Flowering LLC

TOURS 10:30 am - 12:00 pm

MORNING TOUR A: Harborside

10:30 am - 12:00 pm

MORNING TOUR B: CW Analytical Laboratories

10:30 am - 12:00 pm

MORNING TOUR C: Berkeley Patients Group

TOURS 2:00 pm - 3:00 pm

AFTERNOON TOUR A: Harborside

2:00 pm - 3:00 pm

AFTERNOON TOUR B2:00 pm - 3:00 pm

AFTERNOON TOUR C

#CannaBizSummit

3:30 pm - 6:00 pm

LATE AFTERNOON WORKSHOP A: TOPIC TBA

3:30 pm - 6:00 pm

LATE AFTERNOON WORKSHOP B: TOPIC TBA

3:30 pm - 6:00 pm

LATE AFTERNOON WORKSHOP C: CLE

TOURS 3:00 pm - 4:00 pm

LATE AFTERNOON TOUR A: Harborside

3:30 pm - 7:00 pm Early Summit Registration & Explore the Expo Floor

4:00 pm - 7:00 pm Welcoming Reception

TOURS Note: Tour runs approximately 45 minutes. *Limited to 10 people

4 | Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418

2:00 pm - 2:45 pm

Leveraging Intellectual Property in the Cannabis Industry: Patents, Trademarks & Licensing

Todd Winter, Managing Partner, Winter LLP

2:00 pm - 2:45 pm

Extractions, Solvents & Methodologies: Leading Cannabis into the 21st Century

AC Braddock

2:00 pm - 2:45 pm

Operating a Licensed Dispensary Best Practices

Karl Keich, Executive Director, Canna Consulting Group

2:00 pm - 2:45 pm

Putting It To a Vote: A Hard Look at Ballot Measures and Post-Election Predictions

Rob Kampia, Executive Director, Marijuana Policy Project

2:00 pm - 2:45 pm

Validation of Analytical Methods, Lab Certifications and Standard Methods

Cynthia Ludwig, Director, Technical Services, AOCS

3:00 pm - 3:45 pm

Cannabis Business and 280E: Understanding the New 280E Rules for State-Legal Dispensaries

Henry Levy, CPA, Henry Levy Group

3:00 pm - 3:45 pm

Advanced Growing Techniques: Methods and Design Strategies for Large Scale Commercial Operations

Jennifer Martin, Buds and Roses CollectiveAlex Cooley, Solstice

3:00 pm - 3:45 pm

Don’t be Scared of Compliance: How Compliance Can Help Your Business

Amy Poinsett, Co-Founder & CEO, MJ FreewayNoah Stokes, CEO, CannaGuard Security

3:00 pm - 3:45 pm

Is Pharmaceuticalization the Future of Cannabis?

Sam Tracy, Business Development, 4Front Ventures

3:00 pm - 3:45 pm

New Market Segments: Skincare, Health and Beauty

Christie Lunsford, Founder, Endocannabinoidology, LLC

4:00 pm - 4:45 pm

What an Investor Wants: Insights from Investors for Securing Financing and Avoiding Risk

4:00 pm - 4:45 pm

Going Green: Greenhouse Regulatory and Permitting Guidance for Greenhouse Cannabis Production

4:00 pm - 4:45 pm

The Potential of Seed to Sale Data: Practical Examples to Better your Business and Advance the Industry

Andrew Livingston, Policy Analyst, Vicente Sederberg, LLCAdam Orens, Managing Director, Marijuana Policy GroupJeannette Ward, Executive Director, Data and Marketing, MJ Freeway

4:00 pm - 4:45 pm

All Politics is Local

Kris Krane, President, 4Front Ventures

4:00 pm - 4:45 pm

Cannabis Education, Training and Certification Nationwide

Max Montrose, Founder, Trichome Institute

9:00 am - 10:00 am Registration & Breakfast: Explore the Expo Floor

10:00 am - 10:15 am Opening Remarks by NCIA Executive Director Aaron Smith, Executive Director, NCIA

10:15 am - 11:00 am Unstoppable Growth: Developments in 2016 Shaping the Future of Cannabis

11:00 am - 11:45 am Keynote to be Announced Soon!

12:00 pm - 1:00 pm Lunch

1:00 pm - 2:00 pm Explore the Expo Floor

TRACK 1: The Fine Print: Money, Law, and Your Business

TRACK 2: Cultivation & Processing

TRACK 3: Running Your CannaBusiness

TRACK 4: Policy & Reform

TRACK 5: Leading Edge: Emerging Topics in the Cannabis Industry

DAY TWO TUESDAY, JUNE 21, 2016

#CannaBizSummit

5:00 pm - 6:30 pm/7:00 pm Networking Reception

8:00 pm - 12:00 pm CANNABIS CARNIVAL

Cannabis Business Summit 2016

Proposed interior page design and concept // 8.5 x 11 spreads

Cannabis bUsinEss sUMMiT® & Expo Where Commerce

Meets a Revolution

The RevoluTion ConTinues

#CannaBizsummit

industry executives and investors

888.409.4418 // www.cannabisbusinesssummit.com

June 20-22, 2016oakland, CA

nCiA members save $150!

150+ exhibitors

educational Tracks

3,000+

Page 9: Brand Development & Design Concepts

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Cannabis Business Summit 2016 // Proposed sponsorship sales guide design // Event identity

Modern, graphic, and reminiscent of pop art imagery. Transparent color overlay of the cannabis leaf

Page 10: Brand Development & Design Concepts

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Sponsorship Opportunities

Byron MignanelliDirector of Strategic Partnerships Cannabis Business Summit

Email: [email protected]: 888.409.4418

www.cannabisbusinesssummit.com

CANNABIS BUSINESS SUMMIT & EXPO

Where Commerce Meets a Revolution

What is the Cannabis Business Summit?The most influential B2B conference and tradeshow in the industry. The Cannabis Business Summit + Expo brings together top industry profes-sionals for three days of networking, education and advocacy.

#CannaBizSummit

150 Exhibitors

Reserve yours for preferred placement!

3,000+ AttendeesJune 20-22, 2016 Oakland Marriott City Center

Oakland CA

X

Why Exhibit?

Meet cannabis business leaders look-ing for innovative products and services while elevating your brand in front of a national audience that includes entre-preneurs, start-up innovators, cannabis pioneers, policymakers and collaborate with the voice of the industry.

2 | Cannabis Business Summit | www.cannabisbusinesssummit.com | 888.409.4418

• Dispensary Owners and Operators • Cultivation Professionals• Investors • Entrepreneurs• Policymakers • Regulators• Infused Product Executives• Attorneys and cannabis legal experts• Industry Consultants• Cannabis Related Service Providers • Suppliers and Vendors

SUMMIT SNAPSHOT

1 / Reach over 3,000 cannabis business professionals searching for products and technologies

2 / Gain industry exposure at the nation’s leading can-nabis business event

3 / Scale your sponsorship package to meet marketing objectives

4 / Connect with speakers, thought leaders, and leading industry figures

5 / Develop business leads and close new accounts

Core Benefits Who You Will Meet

The most effective lead genera-tion vehicles include in-person events, industry specific maga-zines, and online marketing.

Value Of Face-To-Face EventsOur events are an essential component to a cost-effective and successful marketing strategy! Leading industry research supports this fact.

63% indicated in-person events are considered the best tactic to gener-ate qualified leads.

Exhibitions continue to attract a high quality audi-ence before, during and after national recessions.

Exhibitions also con-tinue to attract first time attendees during recessionary periods.*

#CannaBizSummit

3,000+ Attendees

150+ Exhibitors

Location: Oakland, CA

Structured Expo Time and

Networking Receptions

Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 3

Membership qualifies you to sponsor the Cannabis Business Summit as well as many other events NCIA hosts around the country and plugs you into a network of over 1,000 top cannabis industry professionals. Member-ship dues are 75% tax deductible and all proceeds support our work defending and advancing the industry on Capitol Hill and in the media.

Flex your strengths in your industry!

EXHIBIT SPACE AND SPONSORSHIPS ARE ONLY AVAILABLE TO NCIA MEMBERS.Not yet a member of your industry’s trade association? Add an annual membership to your sponsorship package for the discounted rate of

25x25 booth space

20x20 booth space

20x10 booth space

10x10 booth space

Complimentary Tickets Ten Eight Four Two

Client Ticket Pass Discount (20%)

Logo on event slideshow

2 Chairs and 1 skirted table Times 2

Logo and Web Description

Logo on event slideshow

10 for 7 Speaking Opportunity

Booth Traffic Boosters Add on Opportunity **

Product Demos*

Full Page Ad with attendee program

Brand Add On Opportunities *

Most prominent floor position

General Session Stage Branding

Swag Offering Opportunities *

Logo on summit documents

Post-Event Photography

Pioneer Ambassador Influencer Leader $35,000 $20,000 $10,000 $5000

$950

Exhibitor Packages

* Available as add on opportunities but exclusive to Pioneer and Ambassador sponsorships

** Available as add on to Pioneer, Ambassador and Influencer sponsorships

#CannaBizSummit

Limit 2 Limit 8

* most prominent display

4 | Cannabis Business Summit | www.cannabisbusinesssummit.com | 888.409.4418

• 25x25 booth space

• Four chairs and two skirted tables

• Most prominent placement in expo area

• Your banner displayed prominently in general session meeting room

• 10 complimentary conference passes

• 20% off additional conference passes at regular conference rate

• Full page advertisement in attendee folders

• Logo and 50 word description displayed on website

• Company logo most prominently featured throughout event slideshow

• Logo impression in summit documents

• 10 for 7 speaking opportunity

• Stay relevant in post-event photography (carry your event branding to the next year)

#CannaBizSummitEXHIBITOR PACKAGES

• 20x20 booth space

• Two chairs and a skirted table

• 8 complimentary conference passes

• 20% off additional conference passes at regular conference rate

• Logo and 50 word description displayed on website

• Company logo prominently featured throughout event slideshow

• 10 for 7 speaking opportunity

• 20x10 booth space

• Two chairs and a skirted table

• 4 complimentary conference passes

• 20% off additional conference passes at regular conference rate

• Logo and 50 word description displayed on website

• Company logo included in event slideshow

• 10 for 7 speaking opportunity

• 10x10 booth space

• Two chairs and a skirted table

• 2 complimentary conference passes

• 20% off additional conference passes at regular conference rate

• Logo and 50 word description displayed on website

Industry Pioneer $35,000

Industry Ambassador$20,000

Industry Influencer$10,000

Industry Leader$5,000

Limit

Limit

2

8

Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 5

Cocktail Reception Sponsor $15,000

• Your company logo and/or banner hung on bar and around bar area

• Logo listed on event agenda • Opportunity to name drinks after your company,

products or services• Opportunity to have bartenders wear company

branded shirts• Cocktail napkins with your logo printed on them

Pre-Summit Welcoming Reception Sponsor $10,000

• Your company logo and/or banner hung on bar and around bar area

• Logo listed on event agenda • Opportunity to name drinks after your company,

products or services• Opportunity to have bartenders wear company

branded shirts• Cocktail napkins with your logo printed on them

Swag Sponsor $10,000

• Your company logo on choice of branding opportunities

Booth Traffic Boosters $5,500

• Located alcohol or food themed bars in booth

*�Opportunity�exclusive�to�Influencer,�Ambassador & Pioneer Only

Lunch Sponsors $5,000

• Tabletop logo on buffet table, and branding throughout lunch area tables

• Logo listed on event agenda • Logo listed on website

SPONSORSHIP PACKAGES

Swag Bag Sponsor $5,000

• Logo on swag bags • Logo listed on website

Lanyard Sponsor $4,000

• Company logo on lanyards• Logo listed on website

Name Badge Sponsor $4,000

• Company logo on conference badges• Logo listed on website

Twitter Feed $2,000

• Feed and screen area branded with your company information

• Exclusive- only one sponsor per Summit

• Logo listed on website

Break Sponsors $2,000

• Tabletop logo on refreshment table• Logo listed on event agenda • Logo listed on website

Product/Literature Inserts $1,500

• Provide an insert to be added to swag bag or event booklet (this can be corporate literature, product samples or marketing swag)

• Logo listed on website

6 | Cannabis Business Summit | www.cannabisbusinesssummit.com | 888.409.4418

Sponsorship Packages $15,000 $10,000 $5500 $5000 $4000 $2000 $1500 Custom

Cocktail Reception Sponsor x

Pre-Summit Welcoming Reception Sponsor

Swag Sponsor

Booth Traffic Boosters x

Lunch Sponsor x

Lanyard Sponsor x

Name Badge Sponsor x

Swag Bag Sponsor x

Twitter Feed x

Break Sponsors x

Product Literature x

Cannabis Carnival x

Inquire about co-sponsoring and carrying your brand to the evening’s festivities.

Booth selection will be based on a first come, first serve basis.

Showcase your Brand to your industry!

#CannaBizSummit

CANNABIS CARNIVAL III

Additional requirements such as power, Internet, carpet, etc. can be contracted through the general service contractor.

Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 7

Reserve your exhibit booth and take advantage of your booth selection today!

#CannaBizSummit

Your booth position is based on when you register your exhibit.

Atlantic Corporation 117

Cannaguard 44

Cannasre Insurance Services 10

Conviron 25

Envirotech 118

Forever Flowing Greenhouse 6

KNF Neuberger 11

MJ Freeway 118

Sage Analytics 120

Surna 9

TriQ Systems 121

Cannabis Business Summit 2016

Proposed interior page design and concept // 8.5 x 11 spreads