brand development & design concepts
TRANSCRIPT
The graphic design portfolio of Linda C. ModicaArt Director | Brand Specialist | Graphic Designer
BRAND DEVELOPMENT & DESIGN CONCEPTS
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“UX” / Proposed 3D typography treatment for event brand / 2014
3D photoshop extrusion rendering of the letters “UX” for the User Experience event.
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“UX” / Proposed 3D typography treatment for event brand / 2014
Typography rendering on gradient background for brochure event cover.
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888.409.4418 // evolveuxconf.com
JUNE 201614-16
THE CONFERENCE AT THE INTERSECTION OF
CX SERVICE DESIGN BUSINESSUX
UX / Proposed 3D illustration to develop event brand / 2016
LEFT: Detailed 3D digital illustration. RIGHT: Conceptual brochure cover with developed color palette.
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UX / Proposed Brochure cover design / 2016
Mock-up of brochure cover with developed color palette.
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UX / Proposed Brochure cover design / 2016
Mock-up of brochure cover with developed color palette.
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Cannabis Business Summit 2016 // Proposed brochure design // Event identity
Chevron-style infographic brand design utilizing previous event photos and corporate palette // 8.5 x 11
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2 | Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418
Gain Knowledge in
30+ sessions with
Over 75 Speakers to
Bring You Up to Speed on the Rapid Changes
of Your Industry
Summit Topics
#CannaBizSummit
EDUCATIONAL TRACKS:
Gain Valuable Insight to Succeed
in America’s Fastest Growing Industry
The largest B2B conference and trade show in the industry. Explore cannabusiness with the best and brightest in the industry.
• Dispensary Owners and Operators
• Growers and Cultivation Professionals
• Investors and Entrepreneurs
• Policy Makers and Regulators
• I nfused Product Manufacturers
• Lawyers and Industry Consultants
• Cannabis-Related Service Providers and Suppliers
WHO Should Attend?
*see full list of Exhibitors on page …
Thank youto our Industry Pioneer Exhibitor:
The Fine Print: Money, Law, and Your Business
• Patents, Trademarks & Licensing• The New 280E Rules for State-Legal
Dispensaries
• Securing Financing & Avoiding Risk
Cultivation & Processing
• Extractions, Solvents & Methodologies• Advanced Growing Techniques• Greenhouse Regulatory and
Permitting Guidance
Running Your CannaBusiness
• The Potential of Seed to Sale Data• Lessons Learned from Past
Enforcement Actions• Best Practices for Operating a
Licensed Dispensary
Policy & Reform
• Developing Political Allies• Ballot Measures and Post-Election
Predictions• Money Talks: Updates on the
Cannabis Banking Issue
Leading Edge: Emerging Topics in the Cannabis Industry
• New Market Segments: Skincare, Health and Beauty
• Validation of Analytical Methods, Lab Certifications and Standard Methods
• Cannabis Education, Training and Certification Nationwide
Medical Applications of Cannabis
• The Endocannabinoid System• Delivery and Dosage of
Cannabis Medicine• Introduction to 20th Century
Cannabinoid
Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 3
HENRY WYKOWSKI Henry Wykowski and
Associates
JULIANNA CARELLA Auntie Dolores
JULIE DOOLEY Julie’s Baked Goods
JONATHAN VALDMAN Forever Flowering Greenhouses
JILL LAMOUREUX MARTHA MONTHEMAYOR Mary’s Medicinials
MASON TVERT Marijuana Policy Project
JAIME LEWIS Mountain Medicine
KARA BRADFORD Viridian Staffing
KHADIJAH ADAMS Marijuana Investment & Private
Retreat
KRIS LOTLIKAR The ArcView Group
LESLIE BOCSKOR Electrum Partners
LEZLI ENGELKING Foundation of Cannabis Unified
Standards (FOCUS)
MATT KARNES GreenWave Advisors, LLC
MIKE HESSER PRAXI
RACHEL GILLETTE Rachel K. Gillette, Attorney LLC
SCOTT VAN RIXEL Bhang Corporation
TROY DAYTON The ArcView Group
TRIPP KEBER Dixie Brands, Inc.
LAUREN VAZQUEZ Fired Up Lawyer
Speaker Faculty
6 | Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418
Monday, June 20th 5:00 pm - 7:00 pm
Tuesday, June 21st 9:00 am - 7:00 pm
Wednesday, June 22nd 9:00 am - 3:00 pm
Exhibit at the most influential B2B conference and tradeshow in the industry. • The Cannabis Business Summit® & Expo brings together top industry professionals for
3 days of networking, education and advocacy
• Meet cannabis business leaders looking for innovative products and services
• Elevate your brand in front of a national audience that includes entrepreneurs, start-up innovators, cannabis pioneers, policymakers and collaborate with the voice of the industry
#CannaBizSummit
Exhibitors & Sponsors
AAF International 12
AEssense 95
Airocide, Inc.. AiroClean420 17
Atlantic Corporation 117
BlackDog LED 73
Cannabuyer.com 119
CannaGuard Security 44
Cannasure Insurance Services 10
Conviron 25
Current Culture H2O 26
Envirotech Greenhouse
Solutions 115
Forever Flowering, LLC 6
Impak Corporation 90
International Paperbox 60
KNF Neuberger, Inc. 11
MJ Freeway 39
Nextlight 78
Organe Photonics 4
Paradigm Super
Critical Innovations 14
Perkin Elmer 18
Quest Dehumidfiers 41
RomLabs 21
Rough Brothers 59
Sage Analytics 120
Surna Inc. 9
TriQ Systems 121
Waters Corp. 1
Central Coast Gardens 118
NEXUS Corp 81
Oaksterdam University 47
PureLife/Vegametrix 27
Triminator 23
Tradiv 121
Urban-Gro 123
Websafe
Wildfire
ZenPotion
HyrdoLogicPurification
Apeks Supercritical 83
KIVA Confections 32
Denver Consulting
Group 29
Boveda 63
Strovia 28
Otoke 37
iCann 60
Tigerlink 46
50% of expo space already sold.
Reserve today!
EXHIBIT TIMES
Lock in your space before it’s too late!
Byron Mignanelli, Director of Strategic Sponsorships
619.944.8910 // [email protected]
Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 7
INDUSTRY PIONEER INDUSTRY AMBASSADORS
INDUSTRY INFLUENCERS
INDUSTRY LEADERS
PARTNERS
#CannaBizSummitDon’t miss out on the largest B2B tradeshow in the industry - with exposure to the highest concentration of legitimate buyers and sellers in America’s fastest growing industry, all in one place
Exhibitors & Sponsors
Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 3
DAY ONE MONDAY, JUNE 20, 2016
8:30 - 9:00 am Workshop Registration and Continental Breakfast
8:30 am Exhibit Hall Opens
9:30 am - 12:00 pm
MORNING WORKSHOP A: Cannabis Nurses: The Role of Nursing in the Cannabis Industry
Heather Manus, RN, President, Genesis International Cannabis Solutions
9:30 am - 12:00 pm
FULL DAY WORKSHOP B: Starting & Operating a Successful Medical Cannabis Dispensary, Cultivation, or Infused Products Company
Karin Lazarus, Author, Sweet Mary Jane
Robin Hackett, Co-Owner, BotanaCare
Cheri Hackett, Co-Owner, BotanaCare
Bob Hoban, Partner, Hoban & Feola
JB Woods, President, Greenpoint Insurance
* Full-day Workshop runs from 9:30 am to 3:30 pm
9:30 am - 12:00 pm
MORNING WORKSHOP C: Time to Give Back: Corporate Giving in the Cannabis Industry and the Role of Philanthropy in Growing a Socially Responsible Industry
Amanda Reiman, Manager, Marijuana Law and Policy, Drug Policy Alliance
9:30 am - 12:00 pm
MORNING WORKSHOP D: Peer to Peer Review of Marketing Materials
Mary Smith, CEO & Co-Founder, Greenito™
1:00 pm -3:30 pm
AFTERNOON WORKSHOP A: Innovative Market Solutions as Cannabis Goes Mainstream
Olivia Mannix, CMO & Co-Founder, CannabrandJennifer DeFalco, Co-Founder & Creative Director, Cannabrand
1:00 pm -3:30 pm
FULL DAY WORKSHOP B: Starting & Operating a Successful Medical Cannabis Dispensary, Cultivation, or Infused Products Company
Karin Lazarus, Author, Sweet Mary Jane
Robin Hackett, Co-Owner, BotanaCare
Cheri Hackett, Co-Owner, BotanaCare
Bob Hoban, Partner, Hoban & Feola
JB Woods, President, Greenpoint Insurance
* Full-day Workshop runs from 9:30 am to 3:30 pm
1:00 pm -3:30 pm
AFTERNOON WORKSHOP C: To Infinity and Beyond: Growing Your Cannabis Brand In a Murky Legal Landscape
Amanda Conley, Partner, Brand & Branch LLP
Kris Krane, President, 4Front Ventures
1:00 pm -3:30 pm
Afternoon Workshop D: Greening Corporate Cannabis - Sustainable approaches to commercial cannabis cultivation ***(Taking place from 1 pm - 4 pm)
Jonathan Valdman, President, Forever Flowering LLC
TOURS 10:30 am - 12:00 pm
MORNING TOUR A: Harborside
10:30 am - 12:00 pm
MORNING TOUR B: CW Analytical Laboratories
10:30 am - 12:00 pm
MORNING TOUR C: Berkeley Patients Group
TOURS 2:00 pm - 3:00 pm
AFTERNOON TOUR A: Harborside
2:00 pm - 3:00 pm
AFTERNOON TOUR B2:00 pm - 3:00 pm
AFTERNOON TOUR C
#CannaBizSummit
3:30 pm - 6:00 pm
LATE AFTERNOON WORKSHOP A: TOPIC TBA
3:30 pm - 6:00 pm
LATE AFTERNOON WORKSHOP B: TOPIC TBA
3:30 pm - 6:00 pm
LATE AFTERNOON WORKSHOP C: CLE
TOURS 3:00 pm - 4:00 pm
LATE AFTERNOON TOUR A: Harborside
3:30 pm - 7:00 pm Early Summit Registration & Explore the Expo Floor
4:00 pm - 7:00 pm Welcoming Reception
TOURS Note: Tour runs approximately 45 minutes. *Limited to 10 people
4 | Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418
2:00 pm - 2:45 pm
Leveraging Intellectual Property in the Cannabis Industry: Patents, Trademarks & Licensing
Todd Winter, Managing Partner, Winter LLP
2:00 pm - 2:45 pm
Extractions, Solvents & Methodologies: Leading Cannabis into the 21st Century
AC Braddock
2:00 pm - 2:45 pm
Operating a Licensed Dispensary Best Practices
Karl Keich, Executive Director, Canna Consulting Group
2:00 pm - 2:45 pm
Putting It To a Vote: A Hard Look at Ballot Measures and Post-Election Predictions
Rob Kampia, Executive Director, Marijuana Policy Project
2:00 pm - 2:45 pm
Validation of Analytical Methods, Lab Certifications and Standard Methods
Cynthia Ludwig, Director, Technical Services, AOCS
3:00 pm - 3:45 pm
Cannabis Business and 280E: Understanding the New 280E Rules for State-Legal Dispensaries
Henry Levy, CPA, Henry Levy Group
3:00 pm - 3:45 pm
Advanced Growing Techniques: Methods and Design Strategies for Large Scale Commercial Operations
Jennifer Martin, Buds and Roses CollectiveAlex Cooley, Solstice
3:00 pm - 3:45 pm
Don’t be Scared of Compliance: How Compliance Can Help Your Business
Amy Poinsett, Co-Founder & CEO, MJ FreewayNoah Stokes, CEO, CannaGuard Security
3:00 pm - 3:45 pm
Is Pharmaceuticalization the Future of Cannabis?
Sam Tracy, Business Development, 4Front Ventures
3:00 pm - 3:45 pm
New Market Segments: Skincare, Health and Beauty
Christie Lunsford, Founder, Endocannabinoidology, LLC
4:00 pm - 4:45 pm
What an Investor Wants: Insights from Investors for Securing Financing and Avoiding Risk
4:00 pm - 4:45 pm
Going Green: Greenhouse Regulatory and Permitting Guidance for Greenhouse Cannabis Production
4:00 pm - 4:45 pm
The Potential of Seed to Sale Data: Practical Examples to Better your Business and Advance the Industry
Andrew Livingston, Policy Analyst, Vicente Sederberg, LLCAdam Orens, Managing Director, Marijuana Policy GroupJeannette Ward, Executive Director, Data and Marketing, MJ Freeway
4:00 pm - 4:45 pm
All Politics is Local
Kris Krane, President, 4Front Ventures
4:00 pm - 4:45 pm
Cannabis Education, Training and Certification Nationwide
Max Montrose, Founder, Trichome Institute
9:00 am - 10:00 am Registration & Breakfast: Explore the Expo Floor
10:00 am - 10:15 am Opening Remarks by NCIA Executive Director Aaron Smith, Executive Director, NCIA
10:15 am - 11:00 am Unstoppable Growth: Developments in 2016 Shaping the Future of Cannabis
11:00 am - 11:45 am Keynote to be Announced Soon!
12:00 pm - 1:00 pm Lunch
1:00 pm - 2:00 pm Explore the Expo Floor
TRACK 1: The Fine Print: Money, Law, and Your Business
TRACK 2: Cultivation & Processing
TRACK 3: Running Your CannaBusiness
TRACK 4: Policy & Reform
TRACK 5: Leading Edge: Emerging Topics in the Cannabis Industry
DAY TWO TUESDAY, JUNE 21, 2016
#CannaBizSummit
5:00 pm - 6:30 pm/7:00 pm Networking Reception
8:00 pm - 12:00 pm CANNABIS CARNIVAL
Cannabis Business Summit 2016
Proposed interior page design and concept // 8.5 x 11 spreads
Cannabis bUsinEss sUMMiT® & Expo Where Commerce
Meets a Revolution
The RevoluTion ConTinues
#CannaBizsummit
industry executives and investors
888.409.4418 // www.cannabisbusinesssummit.com
June 20-22, 2016oakland, CA
nCiA members save $150!
150+ exhibitors
educational Tracks
3,000+
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Cannabis Business Summit 2016 // Proposed sponsorship sales guide design // Event identity
Modern, graphic, and reminiscent of pop art imagery. Transparent color overlay of the cannabis leaf
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Sponsorship Opportunities
Byron MignanelliDirector of Strategic Partnerships Cannabis Business Summit
Email: [email protected]: 888.409.4418
www.cannabisbusinesssummit.com
CANNABIS BUSINESS SUMMIT & EXPO
Where Commerce Meets a Revolution
What is the Cannabis Business Summit?The most influential B2B conference and tradeshow in the industry. The Cannabis Business Summit + Expo brings together top industry profes-sionals for three days of networking, education and advocacy.
#CannaBizSummit
150 Exhibitors
Reserve yours for preferred placement!
3,000+ AttendeesJune 20-22, 2016 Oakland Marriott City Center
Oakland CA
X
Why Exhibit?
Meet cannabis business leaders look-ing for innovative products and services while elevating your brand in front of a national audience that includes entre-preneurs, start-up innovators, cannabis pioneers, policymakers and collaborate with the voice of the industry.
2 | Cannabis Business Summit | www.cannabisbusinesssummit.com | 888.409.4418
• Dispensary Owners and Operators • Cultivation Professionals• Investors • Entrepreneurs• Policymakers • Regulators• Infused Product Executives• Attorneys and cannabis legal experts• Industry Consultants• Cannabis Related Service Providers • Suppliers and Vendors
SUMMIT SNAPSHOT
1 / Reach over 3,000 cannabis business professionals searching for products and technologies
2 / Gain industry exposure at the nation’s leading can-nabis business event
3 / Scale your sponsorship package to meet marketing objectives
4 / Connect with speakers, thought leaders, and leading industry figures
5 / Develop business leads and close new accounts
Core Benefits Who You Will Meet
The most effective lead genera-tion vehicles include in-person events, industry specific maga-zines, and online marketing.
Value Of Face-To-Face EventsOur events are an essential component to a cost-effective and successful marketing strategy! Leading industry research supports this fact.
63% indicated in-person events are considered the best tactic to gener-ate qualified leads.
Exhibitions continue to attract a high quality audi-ence before, during and after national recessions.
Exhibitions also con-tinue to attract first time attendees during recessionary periods.*
#CannaBizSummit
3,000+ Attendees
150+ Exhibitors
Location: Oakland, CA
Structured Expo Time and
Networking Receptions
Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 3
Membership qualifies you to sponsor the Cannabis Business Summit as well as many other events NCIA hosts around the country and plugs you into a network of over 1,000 top cannabis industry professionals. Member-ship dues are 75% tax deductible and all proceeds support our work defending and advancing the industry on Capitol Hill and in the media.
Flex your strengths in your industry!
EXHIBIT SPACE AND SPONSORSHIPS ARE ONLY AVAILABLE TO NCIA MEMBERS.Not yet a member of your industry’s trade association? Add an annual membership to your sponsorship package for the discounted rate of
25x25 booth space
20x20 booth space
20x10 booth space
10x10 booth space
Complimentary Tickets Ten Eight Four Two
Client Ticket Pass Discount (20%)
Logo on event slideshow
2 Chairs and 1 skirted table Times 2
Logo and Web Description
Logo on event slideshow
10 for 7 Speaking Opportunity
Booth Traffic Boosters Add on Opportunity **
Product Demos*
Full Page Ad with attendee program
Brand Add On Opportunities *
Most prominent floor position
General Session Stage Branding
Swag Offering Opportunities *
Logo on summit documents
Post-Event Photography
Pioneer Ambassador Influencer Leader $35,000 $20,000 $10,000 $5000
$950
Exhibitor Packages
* Available as add on opportunities but exclusive to Pioneer and Ambassador sponsorships
** Available as add on to Pioneer, Ambassador and Influencer sponsorships
#CannaBizSummit
Limit 2 Limit 8
* most prominent display
4 | Cannabis Business Summit | www.cannabisbusinesssummit.com | 888.409.4418
• 25x25 booth space
• Four chairs and two skirted tables
• Most prominent placement in expo area
• Your banner displayed prominently in general session meeting room
• 10 complimentary conference passes
• 20% off additional conference passes at regular conference rate
• Full page advertisement in attendee folders
• Logo and 50 word description displayed on website
• Company logo most prominently featured throughout event slideshow
• Logo impression in summit documents
• 10 for 7 speaking opportunity
• Stay relevant in post-event photography (carry your event branding to the next year)
#CannaBizSummitEXHIBITOR PACKAGES
• 20x20 booth space
• Two chairs and a skirted table
• 8 complimentary conference passes
• 20% off additional conference passes at regular conference rate
• Logo and 50 word description displayed on website
• Company logo prominently featured throughout event slideshow
• 10 for 7 speaking opportunity
• 20x10 booth space
• Two chairs and a skirted table
• 4 complimentary conference passes
• 20% off additional conference passes at regular conference rate
• Logo and 50 word description displayed on website
• Company logo included in event slideshow
• 10 for 7 speaking opportunity
• 10x10 booth space
• Two chairs and a skirted table
• 2 complimentary conference passes
• 20% off additional conference passes at regular conference rate
• Logo and 50 word description displayed on website
Industry Pioneer $35,000
Industry Ambassador$20,000
Industry Influencer$10,000
Industry Leader$5,000
Limit
Limit
2
8
Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 5
Cocktail Reception Sponsor $15,000
• Your company logo and/or banner hung on bar and around bar area
• Logo listed on event agenda • Opportunity to name drinks after your company,
products or services• Opportunity to have bartenders wear company
branded shirts• Cocktail napkins with your logo printed on them
Pre-Summit Welcoming Reception Sponsor $10,000
• Your company logo and/or banner hung on bar and around bar area
• Logo listed on event agenda • Opportunity to name drinks after your company,
products or services• Opportunity to have bartenders wear company
branded shirts• Cocktail napkins with your logo printed on them
Swag Sponsor $10,000
• Your company logo on choice of branding opportunities
Booth Traffic Boosters $5,500
• Located alcohol or food themed bars in booth
*�Opportunity�exclusive�to�Influencer,�Ambassador & Pioneer Only
Lunch Sponsors $5,000
• Tabletop logo on buffet table, and branding throughout lunch area tables
• Logo listed on event agenda • Logo listed on website
SPONSORSHIP PACKAGES
Swag Bag Sponsor $5,000
• Logo on swag bags • Logo listed on website
Lanyard Sponsor $4,000
• Company logo on lanyards• Logo listed on website
Name Badge Sponsor $4,000
• Company logo on conference badges• Logo listed on website
Twitter Feed $2,000
• Feed and screen area branded with your company information
• Exclusive- only one sponsor per Summit
• Logo listed on website
Break Sponsors $2,000
• Tabletop logo on refreshment table• Logo listed on event agenda • Logo listed on website
Product/Literature Inserts $1,500
• Provide an insert to be added to swag bag or event booklet (this can be corporate literature, product samples or marketing swag)
• Logo listed on website
6 | Cannabis Business Summit | www.cannabisbusinesssummit.com | 888.409.4418
Sponsorship Packages $15,000 $10,000 $5500 $5000 $4000 $2000 $1500 Custom
Cocktail Reception Sponsor x
Pre-Summit Welcoming Reception Sponsor
Swag Sponsor
Booth Traffic Boosters x
Lunch Sponsor x
Lanyard Sponsor x
Name Badge Sponsor x
Swag Bag Sponsor x
Twitter Feed x
Break Sponsors x
Product Literature x
Cannabis Carnival x
Inquire about co-sponsoring and carrying your brand to the evening’s festivities.
Booth selection will be based on a first come, first serve basis.
Showcase your Brand to your industry!
#CannaBizSummit
CANNABIS CARNIVAL III
Additional requirements such as power, Internet, carpet, etc. can be contracted through the general service contractor.
Cannabis Business Summit® & Expo | www.cannabisbusinesssummit.com | 888.409.4418 | 7
Reserve your exhibit booth and take advantage of your booth selection today!
#CannaBizSummit
Your booth position is based on when you register your exhibit.
Atlantic Corporation 117
Cannaguard 44
Cannasre Insurance Services 10
Conviron 25
Envirotech 118
Forever Flowing Greenhouse 6
KNF Neuberger 11
MJ Freeway 118
Sage Analytics 120
Surna 9
TriQ Systems 121
Cannabis Business Summit 2016
Proposed interior page design and concept // 8.5 x 11 spreads