BRAND EQUITY

THE INDIAN ONLINE SHOPPER :

MYTHS BUSTEDSUBMITTED BY:

SHALLY HUNDAL

CMBA 5

THINK YOU KNOW EVERYTHING ABOUT THE

INDIAN ONLINE SHOPPER??

Havas Worldwide Digital Shopper Study has a few in store

MYTH 1

ONLINE SHOPPERS ARE A METRO PHENOMENON

• 44% of shoppers in non metros agreed that online shopping is full of new surprises as against 18% of metro consumers

MYTH 2

‘SAVING TIME’ IS ONLINE RETAIL’S BIGGEST CALLING CARD

• 74% of mainstream claim they are shopping more than usual because of online shopping and an equal number claim they spend hours browsing websites

MYTH 3 LACK OF TOUCH

AND FEEL IS A BIG DISINCENTIVE

Only 3% mainstream shoppers in metros and 7% in small towns bemoan the lack of touch and feel

MYTH 4 MYTH 5

ONLINE SHOPPING IS FULL OF RISKS

YOU CAN PASS OFF YESTERDAY’S LINES ONLINE

LESSONS FOR MARKETERS“As access explodes, a bigger chunk of shoppers hailing from small cities and

towns will jump aboard the online shopping bandwagon. Online shopping

will spread deeper and wider into hinterland.” Both brands and online

retailers alike will have to sharpen their global strategies.

THANK YOU