brand establishment & promotion in 7 steps

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Page 1: Brand Establishment & Promotion In 7 Steps
Page 2: Brand Establishment & Promotion In 7 Steps

ESTABLISH YOUR BRAND

S P E N D   T I M E   C O M I N G   U P   W I T H   A   N A M E   T H A TP O P S   A N D   S T A N D S   O U T .  

Page 3: Brand Establishment & Promotion In 7 Steps

CREATE YOUR BRANDIDENTITY

C R E A T E   A   L O G O / D E S I G N   T H A T   S T A N D S   O U TA N D   W I L L   A L L O W   F O R

BRAND RECOGNITION

Think of Nike's infamous checkmark logo. Instantly recognizable, right?

Page 4: Brand Establishment & Promotion In 7 Steps

BRAND IDENTITYRESOURCE OPTIONS

M O S T   O F   U S   A R E N ' T   G R A P H I C   D E S I G N E RG U R U S ,   A N D   W E   N E E D   S O M E O N E   O R   S O M E

S O R T   O F   T O O L   T O   C R E A T E   T H I S   F O R   U S !

L E T ' S   G O   O V E R   T H E S E   2   T O O L S   T O   H E L P   U S

1) FIVERR

2) CANVA

Page 5: Brand Establishment & Promotion In 7 Steps

1) FIVERR

T H E   F I R S T   T O O L   I S   F I V E R R .   A   $ 5   D I G I T A LM A R K E T P L A C E   I N   W H I C H   Y O U   C A N   H I R E   AG R A P H I C   D E S I G N E R   T O   C R E A T E   A   C A T C H Y

L O G O   F O R   Y O U !

Page 6: Brand Establishment & Promotion In 7 Steps

2) CANVA

C A N V A   I S   A N   A M A Z I N G   O N L I N E   T O O L   I NW H I C H   Y O U   C A N   C R E A T E   A L L   S O R T S   O F

G R A P H I C S ,   R A N G I N G   F R O M   S O C I A L   M E D I AG R A P H I C S ,   T O   A L B U M   C O V E R S   &   M O R E !  

( I N C L U D I N G   T H I S   P R E S E N T A T I O N ! )

Page 7: Brand Establishment & Promotion In 7 Steps

ESTABLISH YOURDOMAIN + HOSTING

N O W   Y O U   W A N T   T O   F I R M L Y   S E T U P   Y O U RW E B S I T E   &   H O S T I N G .   M O S T   D O M A I N   &

H O S T I N G   P A C K A G E S   A R E   W E L L   U N D E R   $ 2 0

SHOUTMELOUDS GUIDE TO SETTING UP YOUR WORDPRESS SITE

Page 8: Brand Establishment & Promotion In 7 Steps

CREATE YOURCONTENT

Next, you're going to want to flesh out yourentire website with content. Generally, It's good to have

about 10 or so pieces of content to fill your website with soit looks fleshed out

Page 9: Brand Establishment & Promotion In 7 Steps

FLESH OUT YOURWEBSITE PT 2

Y O U ' V E   P R O B A B L Y   G O T   Y O U R   W E B S I T E   A L LS E T U P ,   B U T   B E F O R E   W E   G E T   V I S I T O R S   C O M I N G

T O   Y O U R   W E B S I T E   W E   N E E D   T O   M A K E   S U R E :

-layout all setup with buttons, pages and banner/footerall correctly setup.

-all links on all pages are working as intended

-If using WP, all necessary plugins are activated andworking as intended

-advertising is setup accordingly: Ads in proper placeswith proper affiliate links and tracking set up

Page 10: Brand Establishment & Promotion In 7 Steps

Also, don’t forget to go ahead andcreate all the necessary socialmedia accounts, etc. for your

brand and point them all back toyour website where you can enterin the details of your website. Allbusinesses have a strong social

media presence and it’s whatyou’re going to need.

Page 11: Brand Establishment & Promotion In 7 Steps

P R O M O T E   Y O U R   W O R K   T O   T H E   F O L L O W I N GS O U R C E S :

PROMOTE!

–Business Facebook Page­Twitter Account

­Google+ Communities­LinkedIn­Pinterest

­Convert Article to Slideshow forSlideShare

­Create a YouTube Video of your Article­Instagram­Flickr

­StumbleUpon

­Promote Your Work to a Blogger Page­FourSquare

­Quora­Gravatar­Disqus­Digg­Reddit

­SoundCloud (Create an Podcast of yourarticles)­Delicious

Page 12: Brand Establishment & Promotion In 7 Steps

D O N ' T   F O R G E T   T H E   F O L L O W I N G :

REMEMBER

* USE RELEVANT HASHTAGS

*FOLLOW PEOPLE RELEVANT IN YOURNICHE

*ENGAGE WITH YOUR AUDIENCE ANDPEOPLE IN YOUR NICHE

*CREATE HIGH QUALITY ANDENGAGING CONTENT

Page 13: Brand Establishment & Promotion In 7 Steps

C H E C K   O U T   M O R E   A M A Z I N GC O N T E N T  

O N   M A R K E T H Y D R A . C O MB E L O W !

END

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