brand extension analysis reeti priyani pgp30096

Brand Extension Analysis Reeti Priyani PGP30096 [email protected] +91-9919588550

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Brand Extension AnalysisReeti Priyani

[email protected]

+91-9919588550

mailto:[email protected]

Contents

Product Category

Bath & Shower

Sub-Category

Men’s grooming

Bath & Shower

Body Wash/Shower Gel

Men’s Grooming

% Retail Value

Gillette India Ltd

Hindustan Unilever Ltd

Marico Ltd

Emami Ltd

Nivea India Pvt Ltd

Nike India Pvt Ltd

Godrej Consumer Products Ltd

Reckitt Benckiser (India) Ltd

VI John Group

L'Oréal India Pvt Ltd

Colgate-Palmolive India Ltd

Men’s Grooming

45%

10%9%

7%7%

Brand Shares in Men's Grooming

Gillete India

Super-Max

Wild Stone

Axe/Lynx/Ego

Park Avenue

Fogg

Set Wet

Emami

Manufacturer

Hindustan Unilever Limited

HUL

21%

79%

Total Brand Value Share

Axe Pond's

HUL

brand

Brand Extension

Body Washes

Analyzing the 4P’sProduct

Analyzing the 4P’sPrice

Analyzing the 4P’sPromotion

•

Analyzing the 4P’sPromotion

Analyzing the 4P’sPlace

Analyzing the 4P’s

Target Segment

Analyzing the 4P’s

Competitive Frame of Reference

Analyzing the 4P’s

Competitive Frame of Reference

Analyzing the 4P’sPositioning

References

http://www.hul.co.in/brands-in-action/detail/AXE/303676/?WT.contenttype=view%20brands

http://www.mindtools.com/pages/article/newSTR_94.htm

http://www.buddingmarkets.com/?p=1394

http://www.flipkart.com/

http://www.coloribus.com/adsarchive/promo-casestudy/axe-mtv-vj-jose-kidnapped-for-axe-shower-gel-launch-in-india-18525655/

http://www.hul.co.in/investorrelations/AnnualReports/

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brand extension analysis reeti priyani pgp30096

Marketing

ps promotion

ps product

ps price

ps place

colgatepalmolive india

ps target segment

nike india pvt

nivea india pvt