Ashutosh Sharma201312248

introduction of bingo

Bingo is a ITC product.

Bingo! was launched in March 2007.

It provides wide range of exciting packaged salted snacks

The brand is associated with youth, fun and excitement.

At present Bingo! has 4 sub-brands in its portfolio

Bingo! Yumitos - 'Take a Yumitos Break'

Premium Salted

International Cream & Onion

Masala Remix Fiery Red Tomato

Bingo! Mad Angles - "Har Angle se Mmmm

Mad Angles Chilli Dhamaka- Crunchy triangles with a taste of chillies

Mad Angles MastiChaat - A chaat flavor that you can savourwithout having to stop by the galli kachaatwaala.

Bingo! Tedhe Medhe - "Har Stick mein alag twist

Bingo! TedheMedhe

Bingo! Tangles - "Khaoge to Khilaoge

Masala TangleSalted Tangle

We can come with the bingo tomato catch up

chili catch up

we can come with bingo chips masala sachet

other brand they can come with vegetable masala pack

(Image related category)

(Image related category)

(Image related category)

Children

College students

House hold wife

Positioning

Segmentation

MASS MARKET-

(mass production, mass distributions,

Quality positioning (promises a higher level of benefit for a given price

. Competitor positioning (MDH , Maggi masala ,kisaan tomato