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brand failure

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of Future Group’s Koryo Dryer

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Page 1: Brand Failure

of Future Group’s Koryo Dryer

Page 2: Brand Failure

KORYO is the Consumer Electronics & Appliances Brand launched in 2006 by Future Group.

It aims at fulfilling the diverse needs of the indian consumers and thus improving their lifestyle.

KORYO, offers a delightful range of products like LCD, music players, AC’s, microwaves, washing machines, etc.

Page 3: Brand Failure

Features:6 kg CapacityMicom control panelLuxurious designAuto power off functionDoor alarmSafety lock filter

Page 4: Brand Failure

Functionality of the product. Price Low awareness about the brand

Page 5: Brand Failure

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