Understanding the Value of Design

A series of live webinars

15th Oct | 5th Nov | 10th Dec 2020 | Brochure

Brand FinanceGlobal Forum 2020

Forum

Brand FinanceGlobal Forum 2020.

The 17th annual Brand Finance Global Forum will focus on

Understanding the Value of Design.

Previously held as a physical event, in response to the governmental restrictions regarding social distancing to help combat COVID-19, for the first time in seventeen years, Brand Finance will host the Global Forum online. Through effective adaptation of the programme featuring high-profile speakers and engaging topics, we expect to replicate the success of previous Forums on the new online platform, with stimulating discussions and thought-provoking insights. Via a series of live webinars, we will unwrap the issues which affect brands as they aim to leverage design for commercial success.

Design is one of the primary elements of brand identity. Given that the

interpretation of a design depends on an individual’s perceptions of the

brand, it is important for brands to make effective use of visual tools to

strategically position themselves with stakeholders.

However, design is not solely about aesthetics and brand positioning; it is also

key to how a product works and how it can be useful to the customer. In an

evolving marketplace and during these particularly challenging times of

COVID-19, for a brand to stay consistent, yet at the same time current and

competitive, it must remain in touch with the relevance of its design to

stakeholders, both in terms of perception and practicality.

The Brand Finance Global Forum 2020 will explore these topics to further

understanding of how design can attract customers and impact brand value.

Brand Finance Global Forum 2020

• Brand Finance forums attract CEOs and

CMOs of global brands, senior

investors, analysts, marketers, and

journalists who are keen to learn more

about the links between brands,

strategy, and financial performance.

• We will host high-profile industry

expert speakers through a series of

online webinars who will explain how

they use brand strategy to maximise

financial performance.

• Using the simple and trusted online

platform, Zoom, three one-hour-long

webinars, mid-month from October to

December, will include individual

speaker presentations and interactive

moderated Q&A sessions for up to 500

participants.

Brand FinanceGlobal Forum 2020.

15th Oct | 5th Nov | 10th Dec 202014.00 - 15.00

Who Will Be There?

Brand Finance Global Forum 2020

Brands Previously in Attendance.

Brand Finance Global Forum 2020

Demographic of Previous Attendees, 2019.

Job Roles Represented: Countries Represented: Industries Represented:

Colour Country/Region % Colour Industry %

——— UK 59 ——— Technology, Media & Telecommunications 22

——— Asia 19 ——— Advertising & Marketing 18

——— Europe 14 ——— Financial Services 17

——— USA 5 ——— Law and Government 16

——— Other 4 ——— Food and Healthcare 14

——— Consultancy 8

——— Chemical, Energy, Oil, Construction 3

——— Luxury 2

Colour Job Role %

———Head of Brand, Marketing, Communications, Brand Strategy, Senior Managers

35

———COO, CMO, Vice President, General Manager,

Managing Director, Director, Global Director29

———

Consultants, Analysts, Executive,Associate

12

———

CEO, President, Partner, Chairman, Founder

10

———

Press

8

———

Events Manager, Project Manager

5

———

Academics

1

The online conference will consist of a series of three one-hour-long webinars on Thursdays mid-month in October, November, and December.

Brand Finance will source a selection of speakers to discuss this year’s topic, Understanding the Value of Design, as well as invite clients and experts to speak about their experiences in brand strategy.

The Online Conference.15th Oct | 5th Nov | 10th Dec 2020. 14.00 - 15.00

13:55 - 14:00

14:00 - 14:05

14:05 - 14:35

14:55 - 15:00

Guest Sign-on

Introduction

3 x 10 min Speaker Sessions

Conclusion & Close

Webinar Agenda

Session Dates:

Thursday, 15th October: The Value of Design to Society

Thursday, 5th November: The Value of Design to Customers

Thursday, 10th December: The Value of Design to Businesses

20 Minute Panel Session with Moderator14:35 - 14:55

Brand Finance Global Forum 2020

Founded in 1996, Brand Finance is the world’s leading independent brand valuation consultancy. Headquartered in the City of London, we are present in over 20 countries.

Brand Finance is committed to the development of

theoretical and practical issues surrounding brands.

Brand Finance Forums are part of Brand Finance Institute,

the education and training division of Brand Finance Plc in

which theoretical and practical issues surrounding brands

are explored.

Brand Finance Institute organises events around the

world featuring leading edge thinkers in the area of brand

strategy, brand building and brand valuation, who come

together to share their experiences and to better

understand the process by which valuable brands are

created.

Helping clients to measure, manage, maximise and

monitor the value of their brands to drive business

performance.

Unique

We possess a unique combination of marketing,

research, management and financial expertise.

Independent

Brand Finance is entirely independent. We manage

brands, not create them.

Technical recognition

We are accredited with the ISO 10668 global standard for

brand valuations and the newly adopted ISO 20671

international standard on Brand Evaluation, and our

assessments are widely accepted by regulatory bodies

worldwide.

Experience

With over 20 years experience Brand Financehas

worked with clients of all sizes across allsectors.

GlobalWith offices and representatives on all continents, we work

for brands from around the world.

Brand Finance.Established1996

Brand FinanceForums.Established2004

We work with some of the best brands from all over the

world. Here is a small selection of the brands we have

worked with recently.

About Us.

Brand Finance.Global Clients

Contact us

Brand Finance is the world’s leading independent brand valuation

consultancy, bridging the gap between marketing and finance.

www.brandfinance.com

www.brandfinance.com/events

Zoe Jones

Events and Marketing Executive

T: +44 (0)20 7389 9400E: z.jones@brandfinance.com

David Haigh

CEO

T: +44 (0)20 7389 9400E: d.haigh@brandfinance.com