brand guardian capability statement september 09

September 09

Paul Adams

Director

Turner & Townsend Europe

10 Bedford Street

London

WC2E

t: +44 (0) 207 544 4000

f: +44 (0) 203 077 1126

d: +44 (0) 207 544 5843

m: +44 (0) 7738 144 856

e: [email protected]

http://www.turnerandtownsend.com

Brand Guardian services

Capability Statement


Contents

making the difference

EXECUTIVE SUMMARY 1

BRAND GUARDIAN SERVICES 2

PROGRAMME TOOLS 2

CASE STUDIES 4

INTERNATIONAL CAPABILITY 6

Turner & Townsend is a quality driven international consultancy recognised for the value

and innovation we bring to every commission we undertake.

Our reputation is based on a single minded commitment to find the best way to achieve the

greatest advantage for every client – the capacity to see the potential for going beyond.

Rev

Originator Approved Date

0 Peter Meadows Paul Adams 01/09/2009

© Turner & Townsend Europe. All rights reserved September 09. This document is expressly provided to

and solely for the use of the intended recipient and must not be quoted from, referred to, used by or

distributed to any other party without the prior consent of Turner and Townsend Europe who accept no

liability of whatsoever nature for any use by any other party.


making the difference 1

Executive Summary

Turner & Townsend are one of the largest independent international global Construction and

Management Consultancies with over 60 years experience and 54 offices worldwide. We

consolidated our European operations in 1993 as a direct response to increasing demand from

global corporations for a geographically wider approach to construction consultancy.

In order to provide the best possible service to our clients across Europe, we believe very

strongly that local markets can only be truly served by local knowledge and experience.

Consequently, we have invested significantly in this strategy and have a number of primary

hubs throughout Europe from which we offer our complete range of consultancy services. Our

strategically placed hubs also allow us to deliver and monitor projects to all of continental

Europe.

We have created a core team of people that are responsible for:

� Ensuring consistency of project delivery standards across Europe and the transfer of best

practice to our individual hubs (and vice versa)

� Effective monitoring of one-off, national, and pan-European programmes and projects

� Providing complete range of services to individual projects through our hub locations

“Turner & Townsend's team have supported us in the rollout of our new Visual Identity over the

whole of Europe for many years. They have the flexible approach required to deal with the

micro issues of the many different countries, whilst retaining visibility of the macro issues

involved in this large and complex programme. They have built good relationships with the

country representatives and integrated into the Nissan Europe team. The individuals have

shown exceptional drive, allowing us to achieve our demanding targets in this increasingly

difficult environment.”

M. Lecou, Dealer Network Manager, Nissan Europe April 2009



Brand Guardian Services

We recognise that the worlds leading brands have made huge financial, intellectual and

emotional investments in order to create powerful and unique identities. This investment can

only be adequately protected through the disciplined and controlled application of the brand

standards across all applications, especially customer-facing environments.

We have worked for some of the leading blue-chip clients in the retail, automotive, banking and

leisure sectors, and our experience covers a broad range of activities from inception through to

completion and operation including:

� Managing the creation of the brand strategy for the 3D environment, including design

activities, if required.

� Establishing brand standards and design criteria for outlets.

� Auditing sites and networks for compliance with Minimum Standards.

� Undertaking site inventories and non-intrusive site surveys.

� Provide regular management reports at programme and project levels.

� Creating cost framework and undertaking benchmarking activities.

� Inviting tenders, analyzing and appointing primary element suppliers.

� Undertaking prototyping activities and management of creation of pilot sites,

undertaking value engineering.

� Managing the supply chain including logistics, quality and cost monitoring.

� Create training packages, provide concept immersion training for field-force, operators

and end-user.

� Creation of concept proposals for individual sites.

� Monitoring sketch proposals, site activities and completed projects for individual sites.

� Provide ongoing programme monitoring, implement process improvement activities.

� Provide full Programme Management, Cost Management, Health & Safety, Sustainability

and other services, if required.



Programme Management Tools

We use a wide variety of class-leading tools and processes, including:

� Tailor-made management tools, specially designed to suit the clients requirements if

required

� Full range of Programme monitoring, including milestones, events and budgets

� Selective Reporting to suit the clients organisational levels

� Internet-based document collaboration to ensure robust information controls

� Shared live-data in secure, controlled environment.

� Managed execution processes on-line

� Communication standards and specifications.



Case Studies

Client: KFC

Project: New outlet roll-out

Value: Confidential

Programme: Various

Client’s Requirements

KFC’s objective was to located drive-thru restaurants on major road intersections.

Turner & Townsend Contribution

Co-ordination of design teams and contractors.

Full Cost Management services.

Liaison with private developers.

Risk and Quality Management

Programme Monitoring, including Costs.

Making the difference

Cost effective and consistent control of a fast-track development programme.

Client: Nissan Europe

Project: New Retail Environment

Value: Buildings: 0.25-5m eu/site

Programme: 6 Years


Nissan’s objective was to raise their Brand awareness through a new CI programme involving 4200 sites in 28 countries


Strategic planning and programming.

Cost planning and procurement of supply chain.

Project monitoring, technical help desk and reporting.

Provision of Standards Manuals & Brand Guardianship duties.


Providing a 20% saving by Value Engineering

common Signage items.



Case Studies

Client: 3 Mobile (Superdrug)

Project: Store-in-store

programme

Value:

Programme:


3 Mobile signed strategic agreement with Superdrug to install shop-in-shop communications pod within largest stores.


Cost Management.

Full Programme Management.

Liaison with store owners/operators.

Brand Guardian responsibilities for the 3 Mobile shop-in-shop units and the Superdrug host store.

Management of design teams.


Consistent application of shop-in-shop displays within agreed fast-track timeframe and budget.

Client: Infiniti Cars


Value: Euro 320m

Programme: 5 Years


Development of a new retail environment for Infiniti luxury brand in North America, Eastern Europe and Asia, rollout to 320 sites in 15 countries


Strategic global Programme Management

Value Engineering and Cost Management.

Continuous improvement of supply chain.

Financial appraisals and incentive support

Programming

All aspects of full Project Management including

appointment of design team on projects


Cost savings of around 45%



Case Studies

Client: Royal Bank of Scotland

Project: Rebrand of ABN-Amro

Value: Confidential

Programme: 425 premises in 50

countries. 18-24 months


Following the successful purchase of the ABN-Amro global business by The Royal Bank of Scotland, the client initially targeted a phase of signage and internal cosmetic re-branding in line with their corporate image.


Identify, negotiate and appoint global supply chain

Monitor all schemes against brand standards

Audit installations and identify delinquencies

Monitor programme, including costs and report regularly to Client


Local knowledge and language, with the ability to report strategically.

Client: Honda Motor Europe


Value: Confidential

Programme: 4 Years


Development of a new retail identity for 2000 sites across 40 countries in Europe, Middle East and North Africa


Specification of primary buildings interior elements and POS/Retail fixtures

Strategic programme advice

Procurement advice of supply chain and competitive tenders for primary building elements

Brand Guardian on flagship sites


Bringing concept to reality, as a complete package

including Supply Chain, CI Manuals, Training and

Development.



International Capability

As stated earlier, Turner & Townsend is one of the largest independent international

Construction and Management Consultancies.

With over 2500, staff based in a worldwide network of offices, Turner & Townsend can provide a

full range of consultancy services designed to achieve the delivery of strategic solutions for

clients in any sphere of private and public sector activity, anywhere in the world.

Amsterdam

Beijing Beira

Belfast Birmingham

Blantyre Brisbane Bristol Bulawayo Cairns Cape Town

Dubai

Dublin

Nottingham

Perth Polokwane

Warsaw

Teesside

Tokyo

Singapore Sydney

Sheffield Shanghai

Basel

Toronto

Glasgow Gold Coast

Harare

Houston

Johannesburg

Kuala Lumpur Leeds

Liverpool

London

Los Angeles

Madrid

Manchester Maputo

Melbourne

Durban

Edinburgh

Gaborone

Milan

Munich

Newcastle

Moscow

Nashville

Waterford

Paris

Pretoria San Francisco

Tianjin

Vienna



Our Awards

Building Awards 2009

Project/Construction Management Firm of the Year

Queen’s Award for Enterprise for International Trade 2009

British Council for Offices Awards 2009

Fit-out of Workplace Award

British Safety Council Awards 2009

International Safety Award

Association of Project Management

Project Manager of the Year for 2006, 2007 and 2008

Young Project Manager of the Year 2008

Inspire Awards

Recognising women in the built environment 2008

QS News Awards

Best All Round QS Firm 2008

Best Innovation Award 2008

QS Young Achiever 2008

Facility of the Year Awards

Project Execution for Roche in Penzberg, Germany

brand guardian capability statement september 09

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