brand guide...developed by martha cooper design & 26 brix 2018 sauvignon blanc experience brand...

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22 December 2017 (v3) Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide

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Page 1: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

22 December 2017 (v3)Developed by Martha Cooper Design & 26 Brix

2018 Sauvignon Blanc Experience Brand Guide

Brand Guide

Page 2: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 2

Contents

3 Logo

4 Color palette

5 Icon sets

6 Typography: Print

7 Typography: Web

8 Photography

9 Swag application

10 Messaging: For the Trade

11 Messaging: For Consumers

Page 3: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 3

Event Logo

Full lockup

Standard logo

Email signature

May 4–5, 2018

Page 4: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 4

Color palettePulling from Nathan DeHart’s inspiration photo (see page 8), the color palette is centered on greens and yellows. The lighter shades can be used for backgrounds and other large areas, while the brighter/darker colors work for icon sets in the collateral.

for type:

bold normal title, h1

#96948c

#cccabe

#ef957d

#f4c3ba

#f9e65f

#f9f9ac

#539b0d

#a3e05cPantone 367 UPantone 367 C

Pantone 365 UPantone 365 C

Pantone 413

Pantone 416

Pantone 545

Pantone 542

Pantone 369 UPantone 369 C

#d5f4ae

#353535 #5b5b5b #969696

#66c6ba

#ace5e1

#83c0e5

#c2e0f2

PMS 429 CPMS 430 U

PMS 431 CPMS 432 U

PMS 432 CPMS 433 U

for type:

bold normal title, h1

#96948c

#cccabe

#ef957d

#f4c3ba

#f9e65f

#f9f9ac

#539b0d

#a3e05cPantone 367 UPantone 367 C

Pantone 365 UPantone 365 C

Pantone 413

Pantone 416

Pantone 545

Pantone 542

Pantone 369 UPantone 369 C

#d5f4ae

#353535 #5b5b5b #969696

#66c6ba

#ace5e1

#83c0e5

#c2e0f2

PMS 429 CPMS 430 U

PMS 431 CPMS 432 U

PMS 432 CPMS 433 U

Page 5: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 5

IconographyCentral to the brand expression is its use of iconography. Colored strips of icons lead this expression of the icon set.

Icon Set #1

Icon Set #2

Icon Set #3

Icon Set #4

Page 6: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 6

Type: PrintAlright Sans provides the basis for the printed Sauvignon Blanc Experience type styles.

Alright Sans Light 14px #474747. Body text lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet bold here dolore magna aliquam erat volutpat. 2018 Sauvignon Blanc Experience ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Body + Name highlight

Alright Sans Light 30pt #969696Title

Alright Sans Regular 16px #5b5b5bHeader 2

Alright Sans Bold #5b5b5b 12pxHeader 3

Quote Alright Sans Thin 18px #5b5b5b. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tinci-dunt ut laoreet dolore magna aliquam erat volutpat. ~ Quote Author

Alright Sans Regular 22px #969696Header 1

ALTERNATIVE H1 STYLES

Ut wisi enim ad minim Header 1 with color: #85C0E4

Ut wisi enim ad minim Header 1 with color: #A7D05F

Ut wisi enim ad minim Header 1 with color: #EF957E

Page 7: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 7

Type: WebThe Google Font Source Sans Pro provides the basis for the digital Sauvignon Blanc Experience type styles.

Source Sans Pro 300 20 px #717375. Body text lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet bold here dolore magna aliquam erat volutpat. 2018 Sauvignon Blanc Experience ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

—Body Text

Source Sans Pro 200 Light 65 px #969696Heading 1

Source Sans Pro 300 (Semibold) 29px #0A96C1Heading 2

Source Sans Pro Semibold #6E7172 22pxHeading 3

Link #0AA9E8

Mouseover #58D3F9

Visited #2DA1CE

Page 8: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 8

PhotographyJeff Tangen provided the photography to use for the Sauvignon Blanc Experience, based on the style of Nathan DeHart’s keystone image and this brand guide.

This photograph by Nathan DeHart suggested the brand attributes for the

2018 Sauvignon Blanc Experience, Light, Fresh, Open, and Hopeful.

Page 9: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 9

Experience

Swag application: icon sets and logo

Page 10: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 10

Icons more outlines:

Experience

Swag application: large icon

Page 11: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 11

Messaging: For the trade

Sauvignon Blanc is suddenly the coolest wine on the planet. And the place to find out why this varietal is now the toast of the wine world is the 2018 Sauvignon Blanc Experience, a two-day event in Lake County, California that includes an International Symposium for the trade and a Grand Tasting for consumers.

Planned for May 4 and 5, the 2018 Sauvignon Blanc Experience will bring together winemakers, somms, growers, buyers, the media, and wine enthusiasts for two days of learning, presentations, technical tastings and trials, food and wine pairings, and a few surprises. The 2018 Sauvignon Blanc Experience will feature wines from around California, the US, and the world, providing a unique opportunity to compare the style and character of Sauvignon Blanc grown in its most important regions.

For up-to-date messaging, see: https://sauvignonblancexperience.com/symposium-program/

Page 12: Brand Guide...Developed by Martha Cooper Design & 26 Brix 2018 Sauvignon Blanc Experience Brand Guide Brand Guide. 2018 Sauvignon Blanc Experience IDENTITY info@sauvblanc.us 22 December

2018 Sauvignon Blanc Experience IDENTITY www.SauvignonBlancExperience.com [email protected] 22 December 2017 12

Messaging: For consumers

Sauvignon Blanc is the wine you’ve been waiting to rediscover. And May 5, 2018 is your chance to experience the varietal that is sunshine in a glass.

The 2018 Sauvignon Blanc Experience in Lake County will showcase wines from around California, the US, and the world:

• Taste some of the very best Sauvignon Blanc available anywhere.• Participate in pairings that showcase why Sauvignon Blanc such a food-friendly wine.• Meet winemakers who believe in the potential of this under-appreciated varietal.• Discover why the wine world is so excited about Sauvignon Blanc — suddenly the coolest wine

on the planet.

For up-to-date messaging, see: https://sauvignonblancexperience.com/grand-tasting/