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BRAND GUIDELINE
BUSINESSOur business is to develop products and services from Doi Tung Development Project that will improve the livelihood of Doi Tung Communities.
PASSIONWe commit to actualize and extend HRH the Late Princess Mother’s vision to the world with great pride and uncompromising dignity.
POSITIONINGWe are the legacy social entrepreneur.
ATTRIBUTESSustainabilityCreativityDignitySufficiencyBenchmark
PROMISETo return privilege to the people & planet.A privilege to live with “clause & class”A privilege to live with “nature & furure“
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PRO
DUC
TS &
SER
VIC
ES AGRICULTURE
•Plants•Cultures•Landscape design
FOOD
•Coffee•Macadamia•Spread •etc.
FASHION
•Dress•Accessories•etc.
HOUSE WARE
•Ceramic•Carpet•Sa paper
TOURISM
•Bed & Breakfast•Conferences•Food Services
Corporate Brand
Mae Fah Luang FoundationCentre for Social Entrepreneurship
Social Entrepreneur / Proprietary Brand
Master Brand
Core Activities
Product &Service Brands
RetailBrands
ExcursionBrands
Pay off Line
•MFL Garden•Mae Fah Luang Art & Cultural Park•Hall of Opium
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Brand Architecture
OUR IDENTITY
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This is Mae Fah Luang Foundation logo.It will be used as the “corporate brand“ for all of our activities.
This is Doi Tung Development Project logo. It will be used only for our community development activities at Doi Tung.
This is Mae Fah Luang Foundation CSE logo. It is one of MFL Foundation’s services. It will be used only for the activities of consultancy & knowledge management service.
This is Doi Tung logo. It is MFL Foundation’s products & services brand. It will be used mainly for the commercial purpose such as on packaging, in advertisement and sale collaterals.
This is Doi Tung Retail logo. It will be used on the signage system to identify service types, used on its collateral materials that are deem appropriated.
This is our Doi Tung Pay Off Line. It must be used along with the Doi Tung logo.
Mae Fah Luang FoundationCentre for Social Entrepreneurship
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PANTONE # 201M 100 Y 60 K 30
PANTONE # 497M 70 Y 100 K 80
PANTONE # 321M 100 Y 30 K 30
PANTONE # 144
FULL COLOR LOGO
Please follow the propotion, positionand color combination as shown.
No alterations are allowed.
Obtain the master logo from CorporateCommunication department.
6PANTONE # 355
BLACK & WHITE
Please follow the propotion, positionand color combination as shown.
No alterations are allowed.
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PAY OFF LINE LOCK UP
Use this in the conditions that theaudiences can identify “Doi Tung” ;i.e. as slogan in the shop, tag on Doi Tung products and on Doi Tung letterhead.
Use this in the situations that call for Doi Tung brand as the master driver for communication.
Use this in the situations that Doi Tung brand is already established.
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Applications of
Logo & Pay Off Line
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For more information, please contactDoi Tung Development ProjectMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND
Corporate BrochureDoi Tung Development Project
Use Doi TungDevelopment Project
logo
Use pay off line here at the bottom of
the brochure
Use MFL address as thecontact address
10FRONT BACK
For more information, please contactMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND
Corporate BrochureMFL Centre for Social Entrepreneurship
Use Mae Fah LuangCSE logo
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FRONT BACK
Use MFL address as thecontact address
Mae Fah Luang FoundationCentre for Social Entrepreneurship
Sale BrochureDoi Tung
Use Doi Tung Master Logo
Use pay off line here atthe bottom of thebrochure
Visuals for all Doi Tungmaterials must compose of : • Picture of Doi Tung • Picture of Doi Tung people • Pictures of products
Always have UNODClogo here in back panel
Doi Tung is the brand name of products from Doi Tung Development Project, one of the flagship projects of The Mae Fah Luang Founda-tion Under Royal Patronage founded by HRH The Late Princess Mother. The Foundation is a non-profit organization dedicated to Humanitarian, Cultural and Spiritual works.
Use MFL address as thecontact address
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FRONT BACK
For more information, please contactDoi Tung Development ProjectMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND
Sale Brochure
Use Doi Tung Master Logo
Visuals for all Doi Tungmaterials must compose of : • Picture of Doi Tung • Picture of Doi Tung people • Pictures of products
Doi Tung is the brand name of products from Doi Tung Development Project, one of the flagship projects of The Mae Fah Luang Foundation Under Royal Patronage founded by HRH The Late Princess Mother. The Foundation is a non-profit organization dedicated to Humanitarian, Cultural and Spiritual works.
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FRONT BACK
Always have UNODClogo here in back panel
Use MFL address as thecontact address
For more information, please contactDoi Tung Development ProjectMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND
ANNUAL SALE30% - 50%
Flyer
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Packaging Design
Use Doi Tung Master Logo
Product Description
Visual of product and Doi Tung people(can be separated i.e. on front and back)
Visual of product and Doi Tung people
(can be separated i.e. on front and back)Flavor
Pay off Line
Text for product
Text for product
Area for address
Area for barcode
HALAL
FDA
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UNODC Logo
Merchandising System
S
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Stationery
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• MFL letterhead printed in gold is for use of the Foundation Directors only
• MFL letterhead in gold color is for non-commercial use of the Foundation
Letterhead : Mae Fah Luang Foundation
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Letterhead : Doi Tung Development Project
• To be used for DTDP community development purpose only
• Electronic print in black & white is allowed to save cost
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Letterhead : Doi Tung Master Brand
• To be used for Doi Tung commercial purpose of - Enabling / Back Office - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)
• Electronic print in black & white is allowed to save cost
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Letterhead : Doi Tung Product & Service Brand
• To be used for Doi Tung commercial purpose of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge
• Electronic print in black & white is allowed to save cost
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Fax Form : Doi Tung Development Project
• To be used for DTDP community development purpose only
• Print in black & white only
( ) Doi Tung development Project Co-ordination Centre, Royal Initiative Project of Her Royal Highness the Princess Mother, Mae Fah Luang Foundation
1875 . 4 . 10330Bangkok Office: 1875 Rama 4 Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Tel: 02-252-7114 Fax: 02-254-1665 http://www.doitung.org
/ To: ……………………………………………… / Company: ……………………………
/ Fax No: ……………………………… / Date: ………………………………….. …
/ Subject: …………………………………………
/ From: ……………………………….…………… ( ) / Total number of pages
including this page …………………....…..….. / Message
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Fax Form : Doi Tung Master Brand
• To be used for Doi Tung commercial purpose of - Enabling / Back Office - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)
• Print in black & white only
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Fax Form : Doi Tung Product & Service Brand
• To be used for Doi Tung commercial purpose of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge
• Print in black & white only
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Envelope : Mae Fah Luang Foundation
• MFL envelope printed in gold is for use of the Foundation Directors only • MFL envelope in gold color is for non-commercial use of the Foundation
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Envelope : Doi Tung Developmet Project
To be used for DTDP community development purpose only
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Envelope : Doi Tung Master Brand
• To be used for Doi Tung commercial purpose of - Enabling / Back Office - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)• Print in black & white is allowed to save cost.
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Envelope : Product & Service Brand
• To be used for Doi Tung commercial purpose of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge• Print in black & white is allowed to save cost.
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Name Card : Mae Fah Luang Foundation
To be used by the Foundation Directors and CSE staff only
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Name Card : Doi Tung Development Project
To be used by- Community Development staff- Enabling / Back Office staff
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Name Card : Doi Tung Master Brand
To be used by Marketing and Front Office staff of - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)
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Name Card : Doi Tung Product & Service Brand
To be used by Marketing and Front Office staff of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge
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