brand guidelines...brand guidelines corporate identity for tkh security and all affiliated brands:...

BrandGuidelines

Corporate Identity for TKH Security and all affiliated brands: FlinQ, iProtect, Park Assist, ParkEyes, Siqura, and VDG

Intended for external use

2021

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Brand Guidelines Content

03 Introduction

04 Our Company

06 Our Brands

07 Segments & Solutions

08 Brand Identity

29 Colors

34 Typography

35 Graphics & Imagery

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Intr

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nWith over 25 years of experience and a keen understanding of our customers’ evolving needs, we offer complete innovative solutions for Security Management, Access Control, Video Management, Intrusion Detection, Intercom, Video Surveillance, Asset & Site Management, Parking Facility Management, and Parking Guidance.

Recently merging with several companies also owned by the TKH Group NV, including Aasset Security, Park Assist, ParkEyes, and Siqura, TKH Security has expanded its global reach with a strong position in Europe, North America, Australia, and multiple offices all over the world.

Combining each Company’s expertise, TKH Security is set to emerge as the global industry leader in security, safety, and parking technology.

Our brand guide gives a description of the corporate brand identity of TKH Security. The purpose is to provide guidance on what the corporate identity of TKH Security looks like and ensure that all our product lines are correctly utilizing this identity to continue optimizing brand awareness. With detailed explanations and examples of how to use the company and brand logos, fonts, and colors, our goal is to consistently present a uniform brand identity.

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https://www.tkhgroup.com/

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Our MissionMissionOur Mission

Creating optimally secured environments in our society by combining smart technologies and managing, controlling and optimizing these in a very user-friendly way.

Brand Book External 1.0.0 | Mission 04

To create secure environments while elevating the customer experience by providing the latest smart technologies which can be managed, controlled, and optimized in a very user-friendly way.

VisionOur Vision

Making our society safer by developing smart security technologies that are easy to install and use worldwide.

Brand Book External 1.0.0 | Vision 05

Our VisionTo make our society safer and curate an enhanced user experience by developing industry-leading smart, security, safety and parking technologies that are easy to install and use worldwide.

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Core Values

Reliability

We fulfill our commitments, offer support and provide consultation with timely and transparent communication.

Solution-oriented

Our teams are committed to understanding the latest trends and technologies and combining them with our expertise and in-house creativity to provide a solution-oriented offering.

Quality

Utilizing our expert knowledge and experience, we develop state-of-the-art, high-quality solutions that provide reliable long-life systems.

Adaptability

Our solutions are built to grow with our customers by providing the latest smart technology designed to evolve with future generations.

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Our Brands & Product LinesThere are several prominent brands that comprise TKH Security. Each of these offer different technology solutions, software, and hardware products.

While these brands are currently seen as individual entities, the goal is to integrate them as product lines within TKH Security, merging together to create one joint company of experts in smart technology.

Our brands are: FlinQ, iProtect, Park Assist, ParkEyes, Siqura, and VDG.

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Seg

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Our Market Segments & Solutions

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Care & Cure Entertainment Government Higher Education

Infrastructure Marine, Oil & Gas

Office & Retail Telecom, Data, & energy

Security M

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Video Surveillance

Parking FacilityM

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Parking G

uidanceA

sset & Site

Managem

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tyTKH Security Main Logo StyleThis is our main logo. Our logo is a combination of words and an image. The logo is an extension of the corporate TKH Group logo but with its own identity.

We use this to brand our products, for marketing materials and general promotions.

The logo consists of three colors: green, black and white.

Measurements, Proportions, and Clear SpaceThe illustration shows you the exact positioning and proportion of the logo, and the size-relation between and around it.

You may only compress or enlarge the logo in proportions. Place the logo with a minimal whitespace of ½ X around it.

This is our standard whitespace formula around the logo if you want to use it for advertising, documents, or forms.

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tyIt’s preferred to use the logo in the colors green, black, and white. This always happens when the logo is placed on a light or white background. If that is not the case, then we use the logo in the colors green and white (2).

For packaging and products that are not directly visible we use the black variation (3).

TKH Security may not be used as a word brand, only in text files.

TKH Security Logo VariationsHow to use the logo?

Correct use of the logoThe TKH Security logo is written in a specialized font that cannot be altered or modified. We only use the font in our logo. The logo contains the word TKH Group with a white and open triangle. In-house we also use the white triangle as a graphic element.

The right framework of the logo where TKH Security is written, should always be either black or white depending on the background.

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tyIncorrect Use of the TKH Security LogoThe TKH Security logo should be treated as a single fixed unit. Neither the typography nor the elements of the logo should ever be altered, separately or as a whole, nor be distorted or re-proportioned. They should also never appear in colors other than the colors specified on the previous approved variation pages.

tkhSecurity

Don’t use a different font in the logo

Don’t use percentage of the color of the logos

Don’t change the color of the logo

Don’t rotate,tilt, or change the direction of the logo

Don’t change the proportion of the logo

Don’t use our logo in black and white or grayscale

Don’t use any other marks or logos to represent our brand

Don’t use the logo without TKH Group

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Don’t use the logo on backgrounds that make it difficult to see

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tyFlinQ Logo Style


You may only compress or enlarge the logo in proportions. The clearance space around it should be proportional to the height of the letter “F” in the FlinQ logo.

Graphic elements which would interfere with the clear recognition of the identity, should not be placed within or behind this zone.

This is the main FlinQ logo. The logo’s colors are derived from TKH Security’s core palette, giving FinQ an identity that is unique while incorporating the TKH Security brand.

We use this logo to brand our products, for brand specific marketing materials and promotions.

The logo consists of two colors: green and black.

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It’s preferred to use the logo in the colors green and black (1). This version should always be utilized when the logo is placed on a light or white background.

If that is not the case, then we use the logo in the colors green and white (2).

The logo should ideally appear on white, dark or clean backgrounds. If the logo is being placed on an image, it should appear in an area that is best suited for readability.

The FlinQ logo is written in a specialized font that cannot be altered or modified.

FlinQ Logo VariationsHow to use the logo?

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tyIncorrect Use of the FlinQ LogoThe FlinQ logo should be treated as a single fixed unit. Neither the typography nor the elements of the logo should ever be altered, separately or as a whole, nor be distorted or re-proportioned. They should also never appear in colors other than the colors specified on the previous approved variation pages.






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FLINQ


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tyiProtect Logo Style


You may only compress or enlarge the logo in proportions. The clearance space around it should be proportional to the height of the letter “i” in the iProtect logo.


This is the main iProtect logo. The logo’s colors are derived from TKH Security’s core palette giving iProtect an identity that is unique while incorporating the TKH Security brand.



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The iProtect logo is written in a specialized font that cannot be altered or modified.

iProtect Logo VariationsHow to use the logo?

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Incorrect Use of the iProtect LogoThe iProtect logo should be treated as a single fixed unit. Neither the typography nor the elements of the logo should ever be altered, separately or as a whole, nor be distorted or re-proportioned. They should also never appear in colors other than the colors specified on the previous approved variation pages.

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ty Don’t use a different font in the logo






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iProtect

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tyPark Assist Main Logo StyleThis is the main Park Assist logo. The logo’s colors are derived from TKH Security’s core palette giving Park Assist an identity that is unique while incorporating the TKH Security brand.

We use this logo for brand specific marketing materials and promotions.



You may only compress or enlarge the logo in proportions. The clearance space around the logo should be proportional to the height of the letter “P” in the Park Assist logo.


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tyIt’s preferred to use the logo in the colors green, black and white (1). This version should always be utilized when the logo is placed on a light or white background.

If that is not the case, then we use the logo with the colors green and white (2).

For packaging and products, we use the one-line, black variation minus the icon (3).


The Park Assist logo is written in a specialized font that cannot be altered or modified.

Park Assist Logo VariationsHow to use the logo?

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tyIncorrect Use of the Park Assist LogoThe Park Assist logo should be treated as a single fixed unit. Neither the typography nor the elements of the logo should ever be altered, separately or as a whole, nor be distorted or re-proportioned. They should also never appear in colors other than the colors specified on the previous approved variation pages.






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tyParkEyes Logo StyleThis is the main ParkEyes logo. The logo’s colors are derived from TKH Security’s core palette giving ParkEyes an identity that is unique while incorporating the TKH Security brand.



Measurements, Proportions, and Clear SpaceThe illustration shows you the exact positioning and proportion of the logo, and the size-relation between and around the logo.

You may only compress or enlarge the logo in proportions. The clearance space around it should be proportional to the height of the letter “P” in the ParkEyes logo.


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esParkEyesPa

rkEyes

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For packaging and products, we use the black variation (3).


The ParkEyes logo is written in a specialized font that cannot be altered or modified.

ParkEyes Logo VariationsHow to use the logo?

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tyIncorrect Use of the ParkEyes LogoThe ParkEyes logo should be treated as a single fixed unit. Neither the typography nor the elements of the logo should ever be altered, separately or as a whole, nor be distorted or re-proportioned. They should also never appear in colors other than the colors specified on the previous approved variation pages.






ParkEyesT O T A L P A R K I N G C O N T R O L

ParkEyes

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ParkEyesParkEyes

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tySiqura Logo Style


You may only compress or enlarge the logo in proportions. The clearance space around it logo should be proportional to the height of the letter “S” in the Siqura logo.


This is the main Siqura logo. The logo’s colors are derived from TKH Security’s core palette giving Siqura an identity that is unique while incorporating the TKH Security brand.



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If that is not the case, then we use the logo with the colors green and white (2).

For packaging and products, we use the black variation (3), unless it is on a dark product and then we use the white variation (4).


The Siqura logo is written in a specialized font that cannot be altered or modified.

Siqura Logo VariationsHow to use the logo?

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Incorrect Use of the Siqura LogoThe Siqura logo should be treated as a single fixed unit. Neither the typography nor the elements of the logo should ever be altered, separately or as a whole, nor be distorted or re-proportioned. It should also never appear in colors other than those specified on the previous approved variation pages.

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SIQURA

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tyVDG Logo Style


You may only compress or enlarge the logo in proportions. The clearance space around it should be proportional to the height of the letter “V” in the VDG logo.


This is the main VDG logo. The logo’s colors are derived from TKH Security’s core palette giving VDG an identity that is unique while incorporating the TKH Security brand.



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The VDG logo is written in a specialized font that cannot be altered or modified.

VDG Logo VariationsHow to use the logo?

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Incorrect Use of the VDG LogoThe VDG logo should be treated as a single fixed unit. Neither the typography nor the elements of the logo should ever be altered, separately or as a whole, nor be distorted or re-proportioned. It should also never appear in colors other than those specified on the previous approved variation pages.

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VDG

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Co

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Primary Color PaletteColor is an important aspect distinguishing our brand. Our primary color palette will help build brand awareness as we continue to grow.

Our logo colors, green and black, are the core of our brand’s color identity. Complementing these colors, white and dark gray are also part of our primary palette. Together, these four colors comprise our entire primary color palette. They are intentionally limited so as to not dilute the brand or our collateral.

For both our primary and secondary colors, we use five color systems: Pantone (PMS), CMYK (full color), RGB, HTML/HEX and RAL. All the information you need about the colors can be found under the color swatches on this page and the next. If you can’t find the PMS or RAL color, we do not use it. For example, we do not use RAL for our green. We do not advise trying to match this color to a different RAL green, please simply choose a different color from our palette.

GREEN

FOR PRINTING USEPANTONE 382 CC: 28 M: 000 Y: 100 K: 000 FOR PAINTINGRAL N/A FOR WEB USER: 197 G: 216 B: 0HTLM CODE / HEX CODE#C5D800

DARK GRAY

FOR PRINTING USEPANTONE COOL GRAY 10 CC: 63 M: 53 Y: 44 K: 17 FOR PAINTINGRAL 7012 FOR WEB USER: 99 G: 102 B: 111HTLM CODE / HEX CODE#63666F

WHITE

FOR PRINTING USEPANTONE N/AC: 000 M: 000 Y: 000 K: 000 FOR PAINTINGRAL 9010 FOR WEB USER: 255 G: 255 B: 255HTLM CODE / HEX CODE#FFFFFF

BLACK

FOR PRINTING USEPANTONE BLACK CC: 000 M: 000 Y: 000 K: 100 FOR PAINTINGRAL 9005 FOR WEB USER: 0 G: 0 B: 0HTLM CODE / HEX CODE#00000

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Secondary Color PaletteIn our secondary color palette there are two additional colors that can also be used.

For our building, graphics, UX-design, photography or to give a layout a little bit extra we use these additional two colors.

DARK GREEN

FOR PRINTING USEPANTONE 4224 CC: 69 M: 52 Y: 71 K: 46 FOR PAINTINGRAL 6020 FOR WEB USER: 61 G: 72 B: 58HTLM CODE / HEX CODE#3D483A

LIGHT GRAY

FOR PRINTING USEPANTONE COOL GRAY 4 CC: 27 M: 21 Y: 14 K: 0 FOR PAINTINGRAL 7038 FOR WEB USER: 187 G: 189 B: 199HTLM CODE / HEX CODE#BBBDC7

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Color TonesInternally we sometimes use different color tones.

We use these color tones to design our digital products and solutions. As you can see in the model, a percentage of the color is displayed just like the text color.

The base of the background is always white when you use a color tone. For 10-40% we use the Dark Gray color for text. For 50-100% we use the White color for text. For both our Dark Gray and our Dark Green, 50-100%, you can also use our Primary Green color for text, but this should be done sparingly.

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Color Tones & The TKH Security LogoWe always want to ensure that we are placing our logo on the correct background. Please use the illsutrations below to guide you on when to use the variations of our logo on different colored backgrounds to ensure it is visible.

Note: The TKH Security logo should never go on a background color of our green. Additionally, the black and black & green logo should never go on a black background and the white logo should never go on a white background as this would make the logo fade in with the background.

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Color Tones & Product Line LogosWe always want to ensure that we are placing our product line logos (FlinQ, iProtect, Park Assist, ParkEyes, Siqura, VDG) on the correct background. Please use the illustrations below to guide you on when to use the variations of our product line logos on different colored backgrounds to ensure it is visible.

Note: The product line logos should never be placed on the background of our green color or our light gray as this would make the logo fade in with the background.

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Typography, Language, & SpellingTypography is a key component that helps maintain the integrity of our visual brand, while creating a distinctive style for all TKH Security communications. When applied consistently across all media and applications, it will help unify and establish a recognizable and identifiable visual identity for TKH Security.

For all printed documents or digital layouts, the font Arial is the preferred font to use. We have a primary and a secondary font as you can see below.

We will use the US spelling worldwide.

Aa AaPrimary Font Secondary Font

Arial regular Arial rounded MT bold regular

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ryAppropriate use of Graphic ElementsOur communication tools sometimes need to blend in a new design or when a text need some visual support we create in-house these graphic elements.

We use thin lines (0.5 pt) as a graphic element (1).

Wiebe is our symbol that we use as a watermark, stamp or a bullet icon (2). It is an extension of the logo and will be only used in the TKH Security green.

We also use shapes in our designs. What is common is round shapes or angular shapes that are rounded. On the right you see an example of that shape. This shape has two rounded corners and it is an extension of the logo (3).

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ryPhotographyWe have three types of photography categories:

Lifestyle images (1)

Product on location (2)

Product images (3)

We want to make clear TKH Security and/or sister companies within the TKH Group are the owners/creators of the images.

We have a unique style for different situations. We use photography to show our products and capture moments as in interviews and our services.

If you need a picture please contact our marketing department.

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ryPhotography & EditingWhen the picture needs some extra editing, we use colors and noise. As you can see on the right. We use a special template for it that is only used in-house.

We store photos in three different ways:

High resolution web quality 300 dpi / RGB color system

File format JPG or TIFF

High resolution printing quality 300 dpi / CMYK color system

File format JPG or TIFF

Low resolution web quality 72 dpi / RGB color system

File format JPG or PNG

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ryIconsWe use icons to support text or to replace text. With our systems or solutions we preferred to communicate more with icons than with text.

Marketing IconsMarketing icons consist of icons that express our strategy. Such as our mission, vision, core values and our verticals. For our marketing materials we use duo-tone.

We store these icons as line presentation icons in duo-tone (100% dark gray color with green details in 60% transparency).

If you need an icon, please contact our marketing department.

Core Values

Market Segments

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brand guidelines...brand guidelines corporate identity for tkh security and all affiliated brands:...

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