brand guidelines for giftxoxo & frogo
TRANSCRIPT
The basic elements | The core elements that make up our brand
The Giftxoxo.com logo
Our logo is a copyright protected element and must therefore be
treated as legal property. It should always be presented in a strong.
confident and consistent way
Primary logo reproduction
Our primary logo is Blue with Meroon
and should be reproduced on a
white background.
Single colour logo reproduction
When colour is not available the logo can
be reproduced in black logo type on a
white background or white reversed out of
a black background.
Secondary logo reproduction
The alternative presentation {our secondary
logo} is reverse logotype - ie. white out of a
red background.
C:80 M:0 Y:5 K:0 C:9 M:82 Y:65 K:16
The basic elements | The core elements that make up our brand
The Frogo logo
Our logo is a copyright protected element and must therefore be
treated as legal property. It should always be presented in a strong.
confident and consistent way
Primary logo reproduction
Our primary logo is Pink Red with Black
and should be reproduced on a
white background.
Single colour logo reproduction
When colour is not available the logo can
be reproduced in black logo type on a
white background or white reversed out of
a black background.
Secondary logo reproduction
The alternative presentation {our secondary
logo} is reverse logotype - ie. white out of a
Pink Red background.
C:0 M:100 Y:60 K:0 C:0 M:0 Y:0 K:100
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PLEASE DON’T...
To maintain the integrity of theGiftxoxo & Frogo logo, and to promote theconsistency of the brand, it is importantto use the logo as described in theseguidelines.
The examples shown here illustratepossible misuses of the Giftxoxo & Frogologo that should be avoided.
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DON’T create a logo lockup with text
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DON’T rearrange the logo elements
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DON’T rotate the logo
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DON’T stretch the logo
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DON’T create a gradient logo
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DON’T outline the logo
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DON’T add a drop shadow to the logo
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DON’T add reflections or any othergraphic filters to the logo
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DON’T change the proportionsbetween the symbol and logotype
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DON’T use non-approved colors
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DON’T use gray on a color background
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DON’T place the logo on a colorwithout sufficient contrast
Gift Memories, Not Things
rogorogorogorogo
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DON’T change the proportionsbetween the symbol and logotype
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DON’T outline the logo
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DON’T add a drop shadow to the logo
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DON’T create a pattern with the logo
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The basic elements | The core elements that make up our brand
What to do in any Design | The core elements that make up our brand
Create a visual pros and cons listBefore any big design decision, it's worth making a list of the pros and cons of each possibility so you can get all those thoughts out of
your head and organized on paper. This old trick can help making any kind of decision easier. But don't stop at just a couple of columns
of written words. After making your pros and cons lists for each possible choice, draw a big bubble and a small bubble for each choice
on the chopping block. Then reorganize your list of pros and cons into the bubbles: The pros or cons that seem the biggest or the most
important go in the big bubble. The less-important seeming pros and cons go in the small bubble. Do this for each possible choice.
Then, step away and see which choice has the big bubble with the most pros. This might help you understand not just all the pros and
cons associated with a design decision, but also the ones that will have the biggest impact on your home and life.
Get at the heart of why you're making a design decisionSometimes when it gets down to decision time, we've forgotten why the decision is on the table to begin with. Do you really want to
knock that wall down, or is that just an idea you thought of before you moved in and really lived in the space? Do you really want to
paint your walls a bold color or are you doing it because you got insecure about how neutral colored your space is (even though you
love it). It sounds like a lot of work — and maybe even a little unnecessary — to hunt down the true motivation behind a design decision
you're facing, but knowing the real why of the matter will help you know which choice is right for you (even if it turns out that you don't
need to make a choice after all).
Promise to not look back or drown in what-ifsNo matter what you decide, promise that you'll go forward and not drown in what-ifs. Once a design decision is made, it's time to load
up on confidence and trudge forward without looking back. Even if you're feeling good about your design decision, the more
challenging or bold the design, the more of a chance insecurity might creep into the process. Let too much uncertainty in, and you
might not even like the end result when you're finished. So keep doubt in check by not allowing yourself to question your decision,
staying true to the original choice, re-looking over your pro bubble and remind yourself why you made the design decision in the first
place.
rogo 13 mm
67 mm
5.2 mmGap
Company Name
1)
2) 14 pt
Tag Line3) 10 pt
Address4) 10 pt
Over all Margin5) 8mm
There is no watermarks6)
#17, 2nd Floor, Bhagyalaxmi Square, 3rd Sector, HSR Layout, Bangalore 560 102. Ph: 080 6565 6000
Email:[email protected], Website: www.giftxoxo.com
Nreach Online Services Private Limited
ACTIVITIES & EXPERIENCES | GIFT VOUCHERS | REWARDS & RECOGNITION
rogo
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Letterhead size is 210mm x 297 mm7)
Printing Media Designs | The core elements that make up our brand
Letterhead
rogo 13 mm
50.8 mm
5.2 mmGap
Address
1)
2) 11 pt
Tag Line - First Line 23pt Second Line 40pt
3)
Over all Margin4) 8 pt
Gift
Vo
uche
rs
WOW
Experiences
Rewards & recognition
DiscoveryChoice
Delight
Nreach Online Services Pvt Ltd,#17, 2nd Floor, Bhagyalaxmi Square, 3rd Sector, HSR Layout, Bangalore ‐ 560 102.Phone : 080 6565 6000 www.giftxoxo.com
Gift Memories
Not thingsrogo
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Printing Media Designs | The core elements that make up our brand
Envelop
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Envelop Size 8 x 4.5 Inchs4)
Printing Media Designs | The core elements that make up our brand
Business Card
ADVENTURE | GOURMET |Travel | Wellness | Hobbies & Activities | CSR | gift VOUCHERS | RNR
rogo
Gift memories, not things
ONE VOUCHER FOR ALL YOUR GIFTING NEEDS
Visit Giftxoxo.com, choose what you want
to buy and use this voucher code at the checkout
3000 GIFT A CHOICE
Experience & Activities Around you
Best Rewards & Recognition
Portal
XOXOEngagerogo
+91 9686575878
Manoj AgarwalCo founder
EXPERIENCES & ACTIVITIES | GIFT VOUCHERS |REWARDS & RECOGNITION
rogo
Nreach Online Services Pvt. Ltd#17, 2nd Floor, Bhagyalaxmi Square,
3rd Sector, HSR Layout,
Bangalore- 560 102.
Ph: 080 6565 6000
www.giftxoxo.com
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1) Giftxoxo Logo - 18 x 6.2 mm
2) Address - 5.2pt
3) Frogo Logo - 13.3 x 5.3mm
4) Person Name - 10pt
5) Designation - 7pt
6) Phone No - 7pt
7) Mail ID - 7pt
8) Tag line - 6pt
9) Visiting Card Size - 89 x 54 mm
10) Margin - 5mm
11) Category Names - 7.3pt
12) Category Images
Front
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Back
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Printing Media Designs | The core elements that make up our brand
Experience Card
1) Giftxoxo Logo - 20.452 x 7.063 mm
2) Experience Name - Futura Md Bt - 10pt
3) Experience Image - Suitable image
4) Experience Description - 8pt
5) Experience Card Size - 6 x 4 in
6) Giftxoxo Logo - 12.491 x 4.314 mm
7) You should Know - Futura Md Bt - 8pt
8) You Experience - Futura Md Bt - 8pt
9) Available Booking Date
10) Available Booking Timing
11) Category Icon
12) Experience Card Number - 7pt
13) Experience Valid For
14) Venue - Futura Md Bt - 7pt
CLIMB IT UP
TURN
Enter experience box code mentioned on Experience Redemption Card
Choose one Experience
48hrs
Visitwww.giftxoxo.com/experiences
Select your booking date & time,get confirmation over e-mail
You Experience
You Should Know
[email protected] 080 65656000
ENJOY YOUR EXPERIENCE Available Booking Days
M T W T F S S
Available Booking Timing
7.00 AM 12.00 PMAny 4 hrs
HOW TO REDEEM
VENUE VALID FOR SERIAL NUMBER TYPE
EquilibriumRamnagar,
BANGALORE, KarnatakaA3 AdventureCouple
Front
Back
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Printing Media Designs | The core elements that make up our brand
Printing on Experience Big Boxes
1) Giftxoxo Logo - 20.452 x 7.063 mm
2) Personalized Logo
3) Personalized Name - DIN Medium - 18pt
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Dear Guru
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Printing Media Designs | The core elements that make up our brand
Sleeves on Experience Boxes
1) Giftxoxo Logo (Top Flip) - 20.5 x 9.5 mm
2) Customized Logo
3) Customized Massage - Din Medium - 12pt
4) Giftxoxo Logo (Main page) - 20.5 x 9.5 mm
5) Giftxoxo Logo (Bottom Flip) - 20.5 x 9.5 mm
6) Giftxoxo Logo - 12.491 x 4.314 mm
7) Website - Futura Md Bt - 16pt
8) Tag Line - Mueso 700 - 28pt
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Congratulations (3)
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35 mm
Logo
112 mm
35 mm
112 mm
16 mm
Printing Media Designs | The core elements that make up our brand
Code Card For the Experience Box
1) Giftxoxo Logo - 15.5 x 5.5 mm
2) Validity for the Experience
3) Experience Box Code
4) Experience Redemption Process
5) Phone Number
6) E-mail Id
Experience Redemption Card
Experience Box Code
DUMMY
Valid upto
DUMMY
Experience Redemption Process
[email protected] 080 65656000
You can redeem your Experiences with the information on this card.Keep this with you.
Enter Experience box code mentioned on front side of this card
Select your booking date & time, get confirmation over e-mail
48hrs
Choose one Experience
Visitwww.giftxoxo.com/experiences
Front
Back
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Register ImmediatelySend SMS GX <Your First Name> <Box Code> to 575758
Engraving on Experience Boxes
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Happy Birthday
Dear Guru
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Happy Birthday
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Logo
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1) Personalized Name - DIN Medium - 15pt
2) Personalized Massage on Box - Century Gothic - 18pt
3) Giftxoxo Logo - 32 x 11mm
4) Giftxoxo Logo - 28.329 x 9.783 mm
5) Personalized Massage on sleeve - DIN Medium - 15pt
6) Customized Logo
Printing Media Designs | The core elements that make up our brand
Digital Media Designs | The core elements that make up our brand
GIFTXOXO & FROGO Email Designs
Header
Size: Width - 800pixel
Sample Mailer
rogo
Footer
800px
100p
x
800px
100p
x
080 [email protected] www.giftxoxo.com Contact us: [email protected]
Frogo Banner
2500+ Activities, 10 CitiesBook amazing Activities On the Go
rogo Download & Get `100/-*
*On Registration, Get Coupon Code
in your Email Instantly
800px
150p
x
Digital Media Designs | The core elements that make up our brand
GIFTXOXO Website Related Designs
Web-banner
EXPLORE NOW
Gift Memories, Not Things
Expect a surprise onyour special daysLet us know more about you
Font: Heading - Handlee
Sub Heading - Helvetica
1350px
480p
x
75
px
Left Side Colour Match It To Image Theme And Center Border Also
Digital Media Designs | The core elements that make up our brand
GIFTXOXO Outdoor Creatives
Banner Design
Gift Memories, Not ThingsRewards & Recognition | Loyalty
Referrals| Birthdays | Weddings
Landscape Creative Portrait Creative
Gift Memories, Not ThingsRewards & Recognition | Loyalty
Referrals| Birthdays | Weddings
Main highlight in creative should be Logo & Call to Action
Digital Media Designs | The core elements that make up our brand
FROGO OutDoor Creatives
Banner Designs
[email protected] 080 6565 6000
2500+ Activities & Experiences Across India
DOWNLOAD & GET A CHANCE TO WIN AN iPHONE 6
rogo
Landscape Creative
Main highlight in creative should be Logo & Call to Action
Digital Media Designs | The core elements that make up our brand
FROGO OutDoor Creatives
Sample Leaflet & Poster Designs
[email protected] 080 6565 6000
Download Frogo App Today
Discover And Book AmazingActivities On The Go
& GET A CHANCE TO WIN AN iPHONE 6
WHATSAPP “HOPON <YOUR NAME>” TO 08065656000
Use Coupon Code 7881B6DF & Get `200/- Off On Your First Activity
rogo
[email protected] 080 6565 6000
Download Frogo App Today
Discover And Book AmazingActivities On The Go
& GET A CHANCE TO WIN AN iPHONE 6
WHATSAPP “HOPON <YOUR NAME>” TO 08065656000
Use Coupon Code 7881B6DF & Get `200/- Off On Your First Activity
rogo
Leaflet Size: A5 Size with 5mm Bleed
Main highlight in creative should be Logo & Call to Action
Poster Size: 12x18 with 5mm Bleed
Digital Media Designs | The core elements that make up our brand
FROGO App Related Works
Sample App Category Images
Note: No Foreigner Images (Under 300 Res & Below 50Kb)
356px214p
x
Digital Media Designs | The core elements that make up our brand
FROGO App Related Works
Sample App Category Icon
Note: Vector Format Under 300 Res & File size is Below 5Kb
70px
70px
Digital Media Designs | The core elements that make up our brand
FROGO App Related Works
Sample App Push Notification
Note: Under 300 Res & File size is Below 50Kb
660px450p
x
Engraving Media Designs | The core elements that make up our brand
Order Confirmation Process
Order mail comes thtoughSales/Marketing Team
BD Team willshare the cards list
Design team combine thecards & send for approval
BD Team has to check & approve the cards
Accounts Team hasto share the invoice
Backend Team hasto share the codes
Designing Team willprocess the order
Operation Team willdo the QC & Dispatch
Sales/Accounts teamfollow the payments etc
Printing Media Designs | The core elements that make up our brand
Printing Vendor Details
Digital Printing
Offset Printing
Screen Printing
1Day
2-3 Days
2-3 Days
2-3 Days
Engraving
Card Embossing
Sambhav Trading Co.Amar - 080 41247137/22224385
Shabdhakosh DigitalsKishan - 9900042412
Balaji PrintsAnil - 9886030944
Shabdhakosh DigitalsKishan - 9900042412
Cards SolutionsAsha - 080 25254063
2-3 Days
Company NamePerson Name & Contact Number
Duration for Production
Printing Media Designs | The core elements that make up our brand
Gifting Website’s for Reference:
www.redletterdays.co
www.thegiftexperience.co.uk
www.ifonly.com
www.lastminute.com/experiences
www.virginexperiencedays.co.uk
www.giftexperiencescotland.com
www.buyagift.co.uk
www.debenhams.com › Gifts
www.excitinglives.com
www.johnlewis.com › Gifts
www.boots.com › Gift › Gifts by type
www.experiences.next.co.uk
www.argos.co.uk
www.trulyexperiences.com
www.iwantoneofthose.com
www.activitysuperstore.com
www.houseoffraser.co.uk/Gift+Experiences
www.cloud9living.com
www.tinggly.com
www.experiencedays.co.uk
www.findmeagift.co.uk
www.raceland.co.uk
www.rosewoodlondon-experiences.com
www.mauijim.com
www.sambadays.com
www.peek.com
www.redballoon.com.au/experience-gifts
www.excitations.com
http://sosh.com/
https://www.headout.com/
https://www.trekurious.com/
www.viator.com/
www.getyourguide.com/
https://www.sidetour.com/
www.smartbox.com/
www.uniqgift.com/
http://www.grayline.com/
http://www.tui-group.com/en
www.groupon.com
www.silverstone.co.uk › Experiences
Printing Media Designs | The core elements that make up our brand
R&R Website’s for Reference:
www.https://bonus.ly
www.Achievers.com
www.Work.com
www.Terryberry,com
www.Globoforce.com
www.OCTanner.com
www.SuccessFactors.com
www.YouEarnedIt.com
www.Kudos.com
www.hifives.com
www.hrweb.mit.edu.com
www.www.capterra.com.com
www.https://www.redii.com
www.recognitionrewards.com
www.peoplestreme.com
www.loyaltyworks.com
www.workstars.com
www.wooboard.com
www.terryberry.com
www.youearnedit.com
App UI Website’s for Reference:
www.PEEK.com.com
www.smart box.com
www.headout.com
www.urbanclab.com
www.sosh.com