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Brand Guidelines
Keeper Security, Inc. ©2017 1Keeper Security, Inc. ©2017rev 9.21.17
Brand Guidelines
Brand Guidelines
Keeper Security, Inc. ©2017 2
Contact
keepersecurity.com
312.829.2680
Don't Get Hacked. Get Keeper.
The Leading Secure Password Manager and Digital Vault for Businesses and Individuals.
About Keeper
Keeper Security, Inc., the creator of Keeper, the world’s most secure, easy-to-use, password manager and digital vault that uses military-grade encryption technology to store your website logins, passwords, financial information, documents, photos and videos. Keeper is used by more than 11 million people and 4,000 businesses in 100+ countries to protect their passwords and digital assets. Keeper is published in 21 languages.
Keeper works seamlessly across all devices. It works on every smartphone, tablet and computer and across all major operating systems, including web browsers. All a person needs is a master password (or a fingerprint) to access their keeper vault on any device. Keeper is preloaded with major mobile operators and OEMs such as AT&T, Orange, America Movil, Samsung, HTC and others covering both Android and Windows operating systems.
Contents
> Brand Overview
> Logo Identity
> Typography
> Brand Colors
> Photographic Guides
Brand Guidelines
Keeper Security, Inc. ©2017 3
The importance of the Keeper brand.
The Keeper brand and logos are used globally by members of the press, media and our OEM partners. We view our brand as a value system which reflects on the quality and consistency of our products on every type of device and across every major operating system. The use and conformance of the Keeper brand and logos are essential.
Brand Overview
> Simplify and Protect Your Digital Life
> Peace of Mind Knowing Your Information is Safe.
Logo
Elements
Application
Vault
Polygon Pattern
Robotic Hand
Board Meeting Org InfoMay 2016
Brand Guidelines
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Logo Identity
4-color Logo Mark
Grayscale Logo Mark
Reversed (for dark backgrounds)
Grayscale & reversed (for dark backgrounds)
Trademarks
The following logos and terms are protected by U.S. Registered Trademarks. As such, we request that the first use of a mark below utilize the “R” superscript with the word Keeper®, Password Keeper®, Keeper DNA®, etc. @Keeper (logo) is protected by U.S. Trademark Registration No. 3,719,919 Keeper® (plainword) is protected by U.S. Trademark Registration No. 3,965,190
Brand Guidelines
Keeper Security, Inc. ©2017 5
Logo Identity
Minimum Size: When reproducing the logo, be conscious of its size and legibility. A logo which is too small fails to serve any useful communication function. Generally, the logo should never appear less than 3/8” tall in printed materials, and no less than 36px tall in the digital realm.
In text: When writing the word Keeper or using typeset, Keeper should appear as one word in upper and lowercase with a capital “K.”
Lock-up Specifications: When pairing the logo with another company for co-branding and/or partnership purposes, please note:
> Keeper logo is on the left of lock-up
> When showing our logo, the lock icon should always be used
> The height of the logo may never exceed the height of Keeper
Terms of Use
By using the Keeper Marks, you acknowledge that the Keeper Marks and content in this branding guide are the sole property of Keeper Security, Inc. (“Keeper Security”). The Keeper Marks are protected from unauthorized copying and dissemination by United States copyright law, trademark law, international conventions and other intellectual property laws. By way of example only, and not as a limitation, “Keeper”, “Password Keeper”, “Keeper DNA” and the Keeper logos are registered trademarks of Keeper Security under the applicable laws of the United States and/or other countries. Other software or service names or logos appearing in Keeper software are either trademarks or registered trademarks of Keeper Security and/or their respective owners. The absence of a product, software or service name or logo from this list does not constitute a waiver of Keeper Security’s trademark or other intellectual property rights concerning that name or logo. Furthermore, the Keeper Marks are being presented on an “as-is” basis and may be subject to update or revision by Keeper Security from time to time, at its sole discretion. Keeper Security reserves the right to terminate and/or modify the use of any of its Keeper Marks and related content in this branding guide, at any time. If you have any questions concerning the use of the Keeper Marks or this branding guide, please contact us.
3/8”
36px
+ |abc abcexample example
Brand Guidelines
Keeper Security, Inc. ©2017 6
Don’t Take Our Word For It, Take It From Our Customers.
Thousands of businesses depend on Keeper’s enterprise-strength passwordmanager and digital vault to substantially reduce risk of a data breach.
Protect Your Business with Keeper.
Visit Our WebsiteVisit Our Website [email protected]@keepersecurity.com
Keeper provides me with simplified useof administrative tools in addition to the
uncommonly secure technology platform.
We evaluated several password management applications and Keeper
was the clear winner.
Very easy to set up from both an IT and end user point of view. New employees
go from 0 to 100% implemented ina matter of minutes.
On Average, Keeper Takes Less Than an Hour to Deploy.
of customers deployKeeper in less than an hour
of employees adoptand love Keeper
of customers rateKeeper easy to deploy
Deploy Keeper in 3 Easy Steps
ADMIN USER
Set roles, policiesand enforcements
STEP 1
Invite and onboard employees
STEP 2
Create account and password records
STEP 3
MultipleOnboarding Options
AD/LDAP bridge
Add users individually
Drag and drop CSV
Why IT Admins and Users Love Keeper
Simple and intuitive user interface
Platform-wide on any device, OS and browser
Effective at mitigatingcyber risk
Fast onboarding and time-to-security
MultipleOnboarding Options
75% 90%
Logo Identity
The clear-space rule: Always position the Keeper logo for maximum impact and give it plenty of room to breathe. This will help to ensure the logo’s visibility and legibility. The minimum clear space is defined as the height of the block K. This clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.
Logo Icons
Android
Windows 10
IOS
Desktop (Electron)
In context:
Brand Guidelines
Keeper Security, Inc. ©2017 7
Typography
Helvetica Neue LTD std is the official font family of Keeper. Think about the intended usage and audience of your communication to help determine which font style works best. When Helvetica is unavailable, Arial may be used as a substitute.
Helvetica Neue LTD std is still one of the most popular sans serif type families. All weights and widths were redesigned to work better together as one family.
Heading and Body
Always consider the design intent when laying out copy for print or web. Headings should be in Sentence
case or Initial Caps. Avoid ALL
CAPS unless you feel appropriate.
Primary Typeface
Alternative Typeface
Helvetica Neue LTD Bold Aa Bb Cc 123Helvetica Neue LTD Med Aa Bb Cc 123Helvetica Neue LTD Roman Aa Bb Cc 123Helvetica Neue LTD Light Aa Bb Cc 123Helvetica Neue LTD Light Italic Aa Bb Cc 123
Helvetica Neue LTD Bold Condenced Aa Bb Cc 123Helvetica Neue LTD Med Condenced Aa Bb Cc 123Helvetica Neue LTD Condenced Aa Bb Cc 123
Arial Bold Aa Bb Cc 123Arial Regular Aa Bb Cc 123Arial Italic Aa Bb Cc 123
Brand Guidelines
Keeper Security, Inc. ©2017 8
Colors
Use RGB Hex# for web and CMYK Pantone for printed media of the official brand colors for Keeper.
Think about the intended usage and audience to help determine which colors to use for type, body, background, and overall design.
Avoid clashing colors or colors similar in tone and aim at creating high contrast for best legibility.
Brand Colors
HEX# #F0F0F0
RGB 241.241.241
CMYK 4.3.3.0
Pantone Cool Gray 1CP
HEX# #E6B300
RGB 229.179.35
CMYK 11.29.100.0
Pantone 110U
HEX# #365271
RGB 54.82.113
CMYK 85.66.36.18
Pantone 540U
HEX# #888888
RGB 136.136.136
CMYK 49.41.41.5
Pantone Cool Gray 4CP
HEX# #FFC700
RGB 255.199.0
CMYK 0.22.100.0
Pantone 109U
HEX# #0175A1
RGB 1.117.161
CMYK 99.27.0.37
Pantone 307U
HEX# #000000
RGB 0.0.0
CMYK 75.68.67.90
Pantone True Black
Brand Guidelines
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Photo Style
There is a signature photographic style across the Keeper brand. This style reflects today’s technology and implements humanity.
Key principles in photo usage:
> Simplicity
> Real Authenticity
> Product Implementation
Illustrations and Iconography
Our icon style aligns with our value system and echoes the foundational elements of our brand. Our icons are characterized by simple, flat art with a thin lines.
Photographic Guides
