brand guidelines - pentagon freight brand guidelines.… · 12 pentagon freight | brand guidelines...
TRANSCRIPT
BRAND GUIDELINES
ENERGISING LOGISTICS
INTERNATIONAL VERSION
2PENTAGON FREIGHT | BRAND GUIDELINES
CONTENTS
Logo 3
Primary & secondary logos 4Reversed & mono logo 5Logo Safe Area 6Logo with strapline 7What not to do… 8
Colour 9
Primary & secondary palette 10
Typography 11
Primary/secondary typeface 12
Photography 13
Brand Imagery 16
Suite of imagery 17Imagery in application 18
Application 19
Business card 20 Stationery 21 Powerpoint presentations 22 Advertising 23 Internal documentation 24 Internal posters 25
LOGO
4PENTAGON FREIGHT | BRAND GUIDELINES
Pentagon Freight’s primary logo should be used whenever possible.
Primary logo
Secondary logo
LOGO
5PENTAGON FREIGHT | BRAND GUIDELINES
Reversed out logo primary Reversed out logo secondary
Mono logo primary Reversed out mono logo secondary
LOGO
6PENTAGON FREIGHT | BRAND GUIDELINES
X
X
X
X
X XX
X
X
LOGO SAFE AREA
LOGO
7PENTAGON FREIGHT | BRAND GUIDELINES
LOGO WITH STRAPLINE
LOGO
8PENTAGON FREIGHT | BRAND GUIDELINES
Don’t change the size of the pentagon in relation to the name.
Don’t change the proportions of the logo.
Don’t change the colours of the logo. Don’t flip the pentagon element.
Don’t remove the white border from the pentagon.
Don’t add any additional effects to the logo such as drop shadows, inner/outer glows, bevels or embosses.
WHAT NOT TO DO…
LOGO
COLOUR
10PENTAGON FREIGHT | BRAND GUIDELINES
Pantone 485 CC0/M96/Y97/K0R238/G49/B36
Pantone Cool Grey 9 CC0/M0/Y0/K63R145/G145/B149
Pantone Cool Grey 5 CC0/M0/Y2/K38R190/G192/B194
Pantone 483 CC0/M88/Y82/K65R122/G22/B0
Pantone Process Black CC0/M0/Y0/K100R0/G0/B0
PRIMARY COLOURS
SECONDARY COLOURS
COLOUR
TYPOGRAPHY
12PENTAGON FREIGHT | BRAND GUIDELINES
I’M NIMBUS SANS CONDENSED BOLD, PLEASE USE ME FOR HEADINGS IN ALL CAPSI’M NIMBUS SANS CONDENSED REGULAR, PLEASE USE ME FOR SUB-HEADINGSI’m Univers LT, please use me for body copy in all publications, brochures and adverts.
I’m Arial, please use me whenever Univers LT is unavailable, for instance Powerpoint presentations or internal communications.
Purchase Nimbus Sans Condensed from www.myfonts.com/fonts/urw/nimbus-sans/
Purchase Univers LT from www.myfonts.com/fonts/linotype/univers-lt/
TYPOGRAPHY
PHOTOGRAPHY
14PENTAGON FREIGHT | BRAND GUIDELINES
Photography of our people should evoke the essence of our services – efficient, reliable and customer focussed.
PHOTOGRAPHY
15PENTAGON FREIGHT | BRAND GUIDELINES
PHOTOGRAPHY
When choosing photography to represent our service portfolio, be aware that interesting crops, movement and angles willl help to convey a dynamic visual style.
BRAND IMAGERY
17PENTAGON FREIGHT | BRAND GUIDELINES
The suite of brand images have been designed primarily for use in advertising, exhibition stands and brochure covers.
BRAND IMAGERY
18PENTAGON FREIGHT | BRAND GUIDELINES
Example of the brand imagery applied to an advert.
BRAND IMAGERY
GLOBAL REACH,LOCAL SERVICE.
YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER.
WWW.PENTAGONFREIGHT.COMENERGISING LOGISTICS
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINAEUROPE SOUTH AMERICAMIDDLE EAST USAUK
APPLICATION
20PENTAGON FREIGHT | BRAND GUIDELINES
David WilsonManaging Director
m: +44 (0) 0000 00000dd: +44 (0) 0000 00000e: emailaddress@psfaberdeen
Pentagon Freight Services PLCPentagon Freight CentreKirkton Drive, Dyce, Aberdeen, UK AB21 0BG
t: +44 (0)1224 405600f: +44 (0)1224 405601e: [email protected]
BUSINESS CARD
Business card front Business card reverse
APPLICATION
21PENTAGON FREIGHT | BRAND GUIDELINES
Pentagon Freight Services PLCPentagon Freight CentreKirkton Drive, Dyce, Aberdeen, UK AB21 0BG
t: +44 (0)1224 405600f: +44 (0)1224 405601e: [email protected]
www.pentagonfreight.com
Registered Office: Unit 1.02 Crayfields Industrial Park, Main Road, Orpington, Kent BR5 3HP. Regsitered in England No. 1162218
All business undertaken subject to the standard trading conditions of the British International Freight Association. 2005 Edition (copy on application)
ENERGISING LOGISTICS
With compliments
Pentagon Freight Services PLCPentagon Freight CentreKirkton Drive, Dyce, Aberdeen, UK AB21 0BG
t: +44 (0)1224 405600f: +44 (0)1224 405601e: [email protected]
www.pentagonfreight.com
Registered Office: Unit 1.02 Crayfields Industrial Park, Main Road, Orpington, Kent BR5 3HP. Regsitered in England No. 1162218
All business undertaken subject to the standard trading conditions of the British International Freight Association. 2005 Edition (copy on application)
ENERGISING LOGISTICS
Compliments slip, letterhead and continuation sheet.
STATIONERY
APPLICATION
22PENTAGON FREIGHT | BRAND GUIDELINES
POWERPOINT PRESENTATIONS
APPLICATION
23PENTAGON FREIGHT | BRAND GUIDELINES
ADVERTISING
GLOBAL REACH,LOCAL SERVICE.
YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER.
WWW.PENTAGONFREIGHT.COMENERGISING LOGISTICS
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINAEUROPE SOUTH AMERICAMIDDLE EAST USAUK
WWW.PENTAGONFREIGHT.COM
DELIVERING GLOBAL EXCELLENCE & INNOVATIONENERGISING LOGISTICS
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE SOUTH AMERICAMIDDLE EAST USAUK
WWW.PENTAGONFREIGHT.COMENERGISING LOGISTICS
PLACE YOURTRUST IN OUR
EXPERIENCEDELIVERING EXCELLENCE
& INNOVATION FOR ENERGY
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE SOUTH AMERICAMIDDLE EAST USAUK
APPLICATION
24PENTAGON FREIGHT | BRAND GUIDELINES
INTERNAL DOCUMENTATION
Document cover Example text page
APPLICATION
25PENTAGON FREIGHT | BRAND GUIDELINES
ENERGISING LOGISTICS
WE ARE SECTOR SPECIALISTS.
FOCUSED SOLELY ON DELIVERING PROFESSIONAL FREIGHT
SUPPORT OPERATIONS FOR THE INTERNATIONAL ENERGY AND
MARINE SECTORS.
ENERGISING LOGISTICS
WE ARE TOGETHER.
THE PENTAGON GLOBAL FAMILY – DELIVERING TOGETHER.
ENERGISING LOGISTICS
WE ARE TRUSTED.
WITH A PROUD TRACK RECORD OF GREAT RESULTS – DELIVERED BY GREAT PEOPLE
AROUND THE WORLD.
INTERNAL POSTERS
APPLICATION