brand guidelines twenty twenty one
TRANSCRIPT
The full Central Coast Conservatorium of Music Digital Asset Library can be found here
Central Coast Conservatorium of Music Brand Guidelines
1 Colours 1.1 CCC Colours
2 Typography 2.1 Header Font 2.2 Subheader Font 2.3 Body Font
3 Logos 3.1 Master Logo 3.2 Master Logo Inverted 3.3 Master Icon
4 Photography4.1 Photography 4.2 Photography Children’s Music 4.3 Illustration
5 Brand Insitus5.1 Brand Insitus
Central Coast Conservatorium of Music Brand Guidelines
Brand Colours
1.1 Brand Colours
Mensch BagelsBrand Guidelines
Orange Hex: e95730
Pink Hex: ef8aa8
YellowHex: fecb50
BlueHex: 4596b6
Grey Hex: e5e4e7
AA AA2.1 Header Font
abcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ
Header Font: PT Sans Weight: Bold + Regular Tracking: -15Leading: x0.8 Alignment: LeftUse: Sentence CaseColour: Black
Central Coast Conservatorium of Music Brand Guidelines
2.2 Subheader Font
Subheader Font Space Grotesk Weight: Regular + Medium Tracking: -15Leading: x1Alignment: LeftCase: Sentence Colour: Black
Central Coast Conservatorium of Music Brand Guidelines
AA AAabcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ
2.3 Body Font
BodyFont: PT SansWeight: RegularTracking: -15Leading: x 1.4 Alignment: LeftCase: Sentence CaseColour: Black
Central Coast Conservatorium of Music Brand Guidelines
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3.1 Master Identity
Master Identity The Master Logo is to be used across all brand collateral. Please refer to brand insitus for assistance with placement on designs.
Placement of the logo should be in left or center alignment.
The logo configuration and colours are never to be altered.
Ensure clear space around the logo equivalent to the size of the brand icon at all times.
Central Coast Conservatorium of Music Brand Guidelines
3.2 Master Identity Inverted
Master Identity Inverted
The inverted version of the logo is to be used on a dark background only.
The logo configuration and colours are never to be altered.
Central Coast Conservatorium of Music Brand Guidelines
The CCC Master IconThe Master Icon can be used in solitude in instances where the Master Logo has already been seen.
The icon configuration and colours are never to be altered.
3.5 Master Icon
Central Coast Conservatorium of Music Brand Guidelines
4.1 Photography
Central Coast Conservatorium of Music Brand Guidelines
Photography The CCC photography is light filled, clean and authentic.
Imagery should not be over or under saturated and should always look professional and polished.
Central Coast Conservatorium of Music Brand Guidelines
4.2 Photography Children Music
Photography Children Music For Children’s music lessons we want the photography to feel real and organic. We want it to feel playful and fun with natural lighting.
Central Coast Conservatorium of Music Brand Guidelines
4.3 Illustration
Illustration The deconstructed brand icon is used as a visual motif throughout brand collateral. The semicircles are always to be used individual and never overlap.
They can be used in the brand colours or as a house for an photograph.