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GLOBAL POWER TECHNOLOGIES

BRAND IDENTITY GUIDELINES2014

2MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES

CONTENTS

3 Introduction

4 Logo

5 Logo Colors & Background

6 Clear Space

7 Tagline Use

8 Color Palette

9 Typography

10 Incorrect Use

11 Visual System Overview

12 Backgrounds


INTRODUCTION

Gentherm Global Performance Technologies (GGPT)In 2014, Northville, MI-based Gentherm, a global developer and marketer

of innovative thermal management technologies, acquired Global

Thermoelectric, Inc., the world’s market leader in industrial thermoelectric

generator systems and remote power generation.

Gentherm Global Power Technologies (GGPT) offers solutions based on

industrial gensets, hybrids, photovoltaics, grid-connected systems and

combined heat and power systems.

Managing the BrandThese GGPT brand guidelines should be followed faithfully for all printed and

electronic communications. Why is this important? Showcasing the corporate

symbols in a consistent manner helps customers become familiar with the

corporate logo and maintains overall brand consistency and stability.

The logo and its specific color scheme should be used for stationary, websites,

forums, letterhead, CD Jackets, labels, envelopes, t-shirts, and any other item

that can be branded with the GGPT logo.

Brand PositioningGentherm makes possible a new generation of energy effi cient products by

inventing and perfecting thermal technology and its applications. Harnessing

comprehensive thermal expertise, global resources and operational

excellence, Gentherm dependably delivers elegant solutions tailored to what

customers want today and will need tomorrow.

TaglinePower Where You Need It.


LOGO

Gentherm + Global Power TechnologiesIn 2014, Gentherm acquired Global Thermoelectric Inc.

(GTE). This acquisition is now known as Gentherm Global

Power Technologies (GGPT). The GGPT brand represents

the power generation initiatives and will offer additional

expertise in thermoelectric generators in order to grow

the business in new markets.

In UseThe Gentherm Global Power Technologies logo is the

primary mark. It should be used on all mediums when

applicable.

Style and FormatWhen utilizing the logo in various mediums:

1. The Gentherm and Global Power Technologies names

appear in all caps.

2. The Gentherm and Global Power Technologies are both

represented in Locator font.

3. The Gentherm name is always 14 pixels larger than

Global Power Technologies.


LogoType Symbol


LOGO COLORS & BACKGROUND

The logo may only be reproduced in one of the

variations shown at right: full-color; one-color in

Black, Orange or Purple; or reversed to white from a

dark background.

Color is a powerful means of visual identification.

Consistent use of our identity colors, Gentherm

Purple and Gentherm Orange, will build visibility

and recognition for the Gentherm brand and its

personality.

The logo may only be reproduced in one of the

variations shown at right: full-color; one-color in

Black, Orange or Purple; or reversed to white from a

dark background.

The logo must never be altered, modified or

recreated. Any attempt to modify or alter our

logo is a direct violation of our brand standards.



Preferred: Full–Color Logo on White

One–Color Logo Black

One–Color white Logo on Color



BREATHING ROOM

The example shown represents the minimum

clear space. (Clear space equals the CAP

height of the “T” in Gentherm.) Clear space

exceptions may be based on specific application

requirements (e.g., signage, promotional items).



GLO

BA

L PO

WE

R TE

CH

NO

LOG

IES


GLO

BA

L P

OW

ER

TE

CH

NO

LOG

IES


TAGLINE USE

The Gentherm tagline is an additional brand

expression that complements the Gentherm

logo. It may be used on any branded area (e.g. page,

screen, slide) where the Gentherm logo appears.

The tagline is always set in Locator Regular all caps,

and may be on one line or stacked, aligned left.

Typical placement is across the branded area from

the logo. A good way to feature the tagline is to place

it within a gradient panel that is part of the page

design.

As a branding element the tagline should appear

only in Gentherm Purple or Orange, or reversed out

of the gradient.

Tagline

Examples

POWER WHERE YOU NEED IT.





The color palette consists of Gentherm Purple,

Gentherm Orange, and accent colors that

complement the logo.

The visual system is highlighted further by

a gradient that is an important part of the

Gentherm identity.

1) Use CMYK for everything EXCEPT on-screen

viewing and office printing of documents. Use of

CMYK includes T-shirts, banners, signage, customer

giveaways, etc.

2) Use RGB for on-screen viewing and office printing

of documents.

COLOR PALETTE

GENTHERM YELLOW

GENTHERM ORANGE

0/70/100 /0240/90/34F05A 22

1665C

0/55/100 /5233/132/29F6921E

144C

GENTHERM RED

15/100 /85/20173/25/44C11A2F

186C

WHIT E

0/0/0/0255/255/255FFFFFF

BL ACK

0/0/0/1000/0/000000 0

SYSTEM G RADIEN T

GENTHERM PURPLE

81/96/20/784/49/119543177

7680C

GENTHERM BLUE

100/95/0/1 546/41/1062E296A

2745C

GENTHERM GREY

0/1/0/51145/145/149919195

Cool Gray 9

PRIMARY COLOR

SECONDARY COLOR

CMYKRGBHEX

PANTONE

CMYKRGBHEX

PANTONE

FOUR-COLOR SYSTEM GRADIENT

CMYKRGBHEX

BLUE

100/95/0/1546/41/1062E296A

PURPLE

61/100 /25/10118/37/10976256D

RED

10/100 /92/2214/31/46D71F2E

YELLOW

0/50/100 /0246/146/32F69220

Location gradient points5% > 30% > 60% > 95%


TYPOGRAPHY

Use Locator for all professionaly produced

Gentherm materials. The Locator family includes

many weights (plus italics) for greater consistency

and simplicity of implementation. Note: Do not

substitute any other typeface for the approved

Locator typeface.

Purchasing fontsLocator is available in open type (OT) and

available from fontbook.

http://www.fontbook.com

Office desktop applicationsUse Verdana, which is a standard “system”

font found on all computers, for all online and

general office desktop applications, including

PowerPoint® and Microsoft Word®.

LOCATORABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!“#$%&’ ()*+,. /:;<=>?@[\]^ _`{|}~

Lightabcdefghijklmnopqrstuvwxyz

Boldabcdefghijklmnopqrstuvwxyz

Blackabcdefghijklmnopqrstuvwxyz


INCORRECT USE

Use Locator for all professionally produced

Gentherm materials. The Locator family

includes many weights (plus italics) for greater

consistency and simplicity of implementation. Note:

Do not substitute any other typeface for the approved

Locator typeface.






Do not stretch the logo.

Do not cut off the logo.

Do not put a drop shadow on the logo.

Do not change the opacity of the logo.

Do not put the colored logo on a colored back-ground.

Do not change the color of the logo.


VISUAL SYSTEM OVERVIEW


GENTHERMA leader in thermal technology, we design, develop, and manufacture heating, cooling, and ventilating devices for diverse global markets.

GLOBAL THERMOELECTRICOffers solutions based on industrial gensets, hybrids, photovoltaics, grid-connected systems and combined heat and power systems.

How will this improve existing GTE customer business?

We will work together to improve

current business and products. We are

ramping up operations and growing

internationally to enhance our reliability

for you in the future.

What are the benefits of this change?

Resources of a bigger organization

allowing for faster product development

and an established global footprint for

local client support.

Gentherm has acquired Global Thermoelectric GPT will operate as a subsidiary, allowing us to continue handling our business with

our customer.

Gentherm has acquired Global Thermoelectric GPT will operate as a subsidiary, allowing us to continue handling our business with

our customer.

Model 5030 Thermoelectric Generators

Global Thermoelectric’s Model 5030 Thermoelectric Generator contains no

moving parts. It is a reliable, low maintenance source of DC electrical power

for any application where regular utilities are unavailable or unreliable.

Power Specifiations

Power Rating at 20ºC

21 Watts at 12 Volts


Electrical

Adjustment: 12 V 12 -18 Volts

24 V 24 - 30 Volts

Reverse current protection included.

Output: Terminal block which accepts up to 10 AWG wire. Opening for

3/4” conduit in the base of the cabinet.

Fuel

Natural Gas: 2.1 m3/day (74 Sft3/day)

1000 BTU/Sft3 (37.7 MJ/SM3) gas max 115 mg/Sm3 (~170 ppm) H2S max 120 mg/Sm3 H2O max 1% free O2

Propane: 3.0 l/day (0.8 US gal/day)

Max. Supply Pressure: 172 kPa (25 psi)

Min. Supply Pressure: 69 kPa (10 psi)

Fuel Connection: 1/4” MNPT

Environmental

Ambient Operation Temperature: Max. 45ºC (115ºF) Min. -40ºC (-40ºF).

Operating Conditions: Unsheltered operation

Please contact Global for operating conditions below -40ºC or above +45ºC.

Materials of Construction

Cabinet: Aluminum

Cooling Type: Natural Convection

Fuel System: Brass, Aluminum & SS

Standard Features

• Automatic Spark Ignition (SI)

• Automatic Fuel Shut-off (SO)

• Fuel Filter

• Low Voltage Alarm Contacts (VSR)

Optional Features

• Pole Mount or bench stand

• Corrosive Environmental Fuel System

Note: Specifications shown are for standard

configurations. Global Thermoelectric’s

Integrated Systems Engineering Department is

available to design custom voltages, fuel supply

systems and non-standard operating tempera-

tures.

Rev 01-13





Power Speci�ationsPower Rating at 20ºC



ElectricalAdjustment: 12 V 12 -18 Volts

24 V 24 - 30 Volts




FuelNatural Gas: 19.7 m3/day (700 Sft3/day)

1000 BTU/Sft3 (37.7 MJ/SM3) gasmax 115 mg/Sm3 (~170 ppm) H2Smax 120 mg/Sm3 H2Omax 1% free O2

Propane:

Max. Supply Pressure:

Min. Supply Pressure:

Fuel Connection:

28.0 l/day (7.4 US gal/day)

345 kPa (50 psi)

165 kPa (24 psi)

1/4” MNPT

Environmental




Materials of ConstructionCabinet: 304 SS



Certi�ed To CSA Std T.I.L. R-10

Standard Features



• Fuel Filter


• Volt & Amp Meter

Optional Features

• Cathodic Protection Interface

• Pole Mount or Bench stand

• Corrosive Environment Fuel System

• Marine Service






tures.

Rev 01-14





Power SpecifiationsPower Rating at 20ºC

120 Watts at 6.7 Volts




ElectricalAdjustment: 6.7V up to 11 Volts

12 V 12 -18 Volts

24 V 24 - 30 Volts

48 V 48 - 60 Volts




FuelNatural Gas: 8.8 m3/day (311 Sft3/day) of Std.


Propane: 11.4 l/day (3.0 US gal/day)


Min. Supply Pressure: 69 kPa (10 psi)


Environmental







Standard Features



• Fuel Filter


• Volt & Amp Meter

Optional Features


• Pole Mount or bench stand

• Corrosive Environmental Fuel System

• Flame Arrestor

• Marine Service






tures.

Rev 01-12





Power SpecificationsPower Rating at 20ºC




ElectricalAdjustment: 12 V 12 -18 Volts

24 V 24 - 30 Volts

48 V 48 - 60 Volts


Output: Terminal block which accepts up to 8 AWG wire. Opening for 3/4”

conduit inthe base of the cabinet.

FuelNatural Gas: 48.0 m3/day (1695 Sft3/day)


Propane: 76.0l/day (20.1 US gal/day)


Min. Supply Pressure (NG): 103 kPa (15 psi)

Min. Supply Pressure (LPG): 140 kPa (20 psi)


Environmental







Standard Features



• Fuel Filter


Optional Features


• Bench Stand

• Ethylene fuelled

• Operation over 4000 m elevation






tures.

Rev 01-12

PRESENCE

Odelzhausen, Germany

Augsburg, Germany

Vinogradiv, Ukraine

Pilisszentivan, Hungary

Ta’Xbiex, Malta

Amman, Jordan

Langfang, China

Shanghai, China

Shenzhen, China

Tokyo, Japan

Anyang, South Korea

Asan, South Korea

Ulsan, South Korea

Beijing, China

PRESENTTogether the companies will have over

8,000+ staff, will ship over 40 million

thermal comfort products, and will

approach US$800 million in revenue.

FUTUREBased on the strategic alignment of

the two organizations, we anticipate

continued growth by leveraging our

combined workforces, leadership and

facilities to support this business.

LOCATIONS

PASTBoth GENTHERM and GLOBAL

THERMOELECTRIC are market leaders

and innovators in their respective fields.

PRODUCTS

“The addition of Global Thermoelectric to the

Gentherm family is a “prime example of our

ongoing initiative to grow and become a more

diverse and capable company through strategic

acquisitions.”

“Global Thermoelectric to the Gentherm family

“supports the power generation initiatives of our

advanced technology group, offering additional

expertise in thermoelectric generators and

providing us with access to a number of new

industrial and commercial markets.”

Dan Coker / President & CEO of Gentherm

“Our presence in strategic markets and our roadmap

to increasingly efficient thermal technology

positions us to be able to create new products and

better deliver a range of solutions to our existing

clientele.”

James Bolen / President of GPT

GENTHERM FACILITIES

Northville – MI, USA

Headquarters

Engineering

Sales & Support

Irwindale – CA, USA

Engineering

Sales & Support

Azusa – CA, USA

Engineering

Augsburg, Germany

Sales & Support

Tokyo, Japan

Sales & Support

Seoul, South Korea

Sales & Support

GTE FACILITIES

Houston, Texas

U.S. Office

Amman, Jordan

Middle East Office

Beijing, China

China Office

Engineering

Ta’Xbiex, Malta

Administration

Langfang, China

Manufacturing

Engineering

Sales & Support

Shanghai, China

Manufacturing

Engineering

Sales & Support

Tokyo, Japan

Sales & Support

Seoul, South Korea

Sales & Support

Windsor, Canada

Engineering

Sales & Support

Acuna, Mexico

Manufacturing

Del Rio – TX, USA

Stock

The two companies are represented in over 10 countries.

Gentherm Seats

GTE 5030 Generator

Gentherm Cup Holders

GTE5120 Generator

Gentherm Beds

GTE5220 Generator

Gentherm TED Technology

GTE8550 Generator

Gentherm Head Office

World Headquarters

21680 Haggerty Road

Suite 101

Northville, MI 48167

GTE Head Office

#9, 3700 - 78th Avenue SE

Calgary, Alberta

Canada T2C 2L8

GENTHERM FACILITIES GLOBAL THERMOELECTRIC FACILITIES

Northville - MI, USA

Azusa - CA, USA

Del Rio - TX, USA

Bassano, Canada

Windsor, Canada

Acuna, Mexico

Calgary, Canada

Houston - TX, USA


BACKGROUNDS

The following backgrounds are the approved

backgrounds that are used on various GGPT

collateral, such as Powerpoint presentations,

letterhead, and business cards.

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