Brand IdentitySoyuz Coffee roasting

BACKGROUND

Soyuz Coffee roasting is a Russian coffee producer dedicated toHas focused on the development of high quality Specialty Coffee for the Russian market. They do this by means of three coffee brands which all appeal to a particular target group.

QUESTION TO SKYBOX

Create an identity that presents Soyuz Coffee Roasting as the forward-thinking, high-quality pursuing, internationally operating coffee producer that it is.

APPROACH

Our approach characterized itself in this as a phased one.First of all, it was important to understand which preconditionsapply to the corporate brand. In addition, we specifically made the Soyuz' proposition our "own". Subsequently, own brand values were created for Soyuz Coffee Roasting with which the strategic framework was determined in order to tart up the creative work with the right focus.

IDENTITY

Thereafter, in three steps; sketch, focus and definition phase, we developed a basic identity which was based on a predefinedpre-established strategic framework

OLD LOGO VS NEW LOGO

NEW LOGO OLD LOGO

BRAND ELEMENT

To support the identity, we have developed a very iconic graphic symbol language which serves the purpose of shaping Soyuz Coffee Roasting as a brand in a very individual way. In such a way that this contributes to recognisability.

BRAND ELEMENT

Based on the created device, as the basis we have the recorded the various shapes and translated them into a symbol language that makes it possible to provide the identity with a layered foundation.

In addition to the basic shape, as reflected inthe word mark and the device, we also based the colours on previously defined core values and translated this into the accompanying palette.

COLOUR

LIGHT PETROLCMYK 75 - 26 - 30 - 6HEX# 388FA2

BLACK WHITE

SANDY YELLOWCMYK 0 - 32 - 84 - 0HEX# FAB43D

LIGHT SALMONCMYK 0 - 47 - 41 - 0HEX# F4A18D

LIGHT CORALCMYK 4 - 75 - 63 - 0HEX# E55D53

DIM PURPLECMYK 56 - 66 - 38 - 29HEX# 6D5164

ORIGIN CADET GREENCMYK 65 - 20 - 60 - 4HEX# 639C79

LIGHT STEEL BLUECMYK 51 - 25 - 0 - 0HEX# 89ADDC

TANCMYK 17 - 33 - 45 - 4HEX# D3AC8C

TYPOGRAPHY

gBy applying a more multi-layered font use within the font type Futura family, we have shifted the emphasis in copy formatting to a more powerful and more aesthetic level. This comes to the visibility and recognizability good.

FUTURA PT

COFFEETYPO

#12Font family

BOLD DEMI MEDIUM BOOK LIGHT

Coffee and especially packaging are providedwith a lot of information. Information about the bean, the taste, shelf life, etc. In order to present this information in a visually attractive and have more accessible way to present developed our own icon set.

VISUAL EXPLANATION OF DATA

PHOTOGRAPHY

Photography is an important part with whichwithin a palette, resources can be expressed of its own brand character. On behalf of Soyuz Coffee Roasting, we have established regulations for this purpose in order to achieve the desirable 'individuality' in visual language, one that also ties in with the other corporate identity elements.

Identity FrameworkSoyuz Coffee roasting

LOGO COLOUR TYPOGRAPHY

FUTURA PT

Font family

BOLD DEMI MEDIUM BOOK LIGHT

PHOTOGRAPHYBRAND ELEMENT

1. WEBSITE

2. WEBSHOP / E-COMMERCE

3. BARISTA PACKAGING

4. POP UP STORE

5. SIGNING

6. NOTEBOOK /CUSTOM TYPEFACE

7. NOTE BOOK / PAPER CUP

8. DUST BAG

9. COTTON BAG

10. BUSINESSCARDS

11. WITH COMPLIMENTCARD

12. CALENDAR

13. AGENDA

14. PREMIUM BAG / SUSTAINABLE CUP

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CONTACT

Does your brand need a boost or maybe we can get you on one help in some other way?

Send us an email or call us:

info@skybox.org+ 31 20 846 45 75

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