brand kindle
TRANSCRIPT
Don't Get Lost In The Crowd
Does Your Image Need Improvement? (Everything Is Marketing).
What Does Your Desk Say About You?
Nothing great was ever achieved without enthusiasm
Prepare An Elevator Pitch
Invest In A Really Good Website
Always Have Copies Of Your Published Articles On Your Web Page
Have You Googled Yourself Lately
Never Underestimate The Power Of Google For Enhancing Your Credibility And Visibility
Does Your Business Card Say Anything Interesting About You
Don't Just Be A Joiner, Be A Leader
Don't Play By Yourself (Work With Others)If you have a mediocre solution and perfect implementation,
you still have a mediocre solution.
Vision without action is a daydream, action without vision is a nightmare.
Do You Have A Written Marketing Plan
Be Aware Of Your Online Persona
Get Your Ducks In A Row (Marketing Messaging And Accountability Vs. Messaging)
Identify Repetitive Tasks And Develop Automated Systems With Fixed Fees You Can Market
Sit Next To A Stranger
Keep Your e-Communication List Private - Use "BCC"
Build Something Unique That Defines You
Consultants: Keep A Referral Log
Create And Maintain Compelling Marketing Materials
Separate The Wheat From The Chaff (Find Out Where Best Clients Found You)
There are three sides to every story, my side, your side and the truth.
What Goes Around Comes Around (Use Clients Services)
Don't Set Yourself Up For An Ethics Violation, Follow Advertising Rules
By Your Clients Some Pizza
Positioning lives in the mind of your target customer
Don't Be The Last To Know (Google Alerts)
You've Got To Be Accessible
Boot Your Worst Clients
Find The Right Clients
The three M’s of taglines: Meaningful, Motivating, and Memorable
Its OK To Boast A Bit, But Be Careful When Promoting Results
Rubber Stamp It
Use An Email Signature
The medium is not the message; the message is the message
Ask Your Clients For Suggestions (Client Advisory Committees)
Every Firm/Company Must Have A Written Marketing Plan
Don't Just Send Your e-Newsletter And Think Its Being Received, Track It (
Brainstorm For Your Community
You Cannot Have A Marketing Plan Without A Budget
Create News Your Clients Can Use
Get Your Hair Done (Get To Know The People Who Also Serve The Clients You Want To Serve)
Marketing Is A Team Sport, Don't Let Sales People "Opt Out", But Don't Expect Equal Results From All
Does your sales force know the difference between a product and a brand?
Look Successful But Not Too Much | Don't Blow Your Own Horn Too Loudly
Don’t sacrifice brand focus for sales
Beware of the discounting minefield
Don't Ignore Future Customers Or Your Family
Don’t Exhibit At A Trade Show You Have Never Been To Before As A Delegate
Bad Publicity Stays With You
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