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BRAND MANUAL -VISUAL IDENTITY
July 2019
The document was created knowing that while consistency is important, we acknowledge a global brand that serves multiplemarkets needs fl exibility.
This style-guide serves to provide you with the inspiration tobe distinct within your market. To achieve commercial viabilityby standing out from the competition.
Use these elements in ways that you fi nd suitable.Use this document as a stepping stone to go out and bedynamic and different.
Every element, every colour, and every composition is purposely designed to inspire new ways to communicate our brand.
We can’t wait to see what you create.
Fresh new logo.Fresh new identity.
Contents01 Brand Story
02 Brand Identity
03 Fonts
04 Icons
05 Colours
06 Graphic Elements
07 Localised Creative
BRAND STORY01The Unibet brand identity was in need of a refresh without alienating our players with a new logo that they wouldn’t recognise. The simple, subtle updates modernise andgive it a fresh feel, allowing a gradual update of existing marketing materials without the older identity lookingtotally out of place.
This is an evolution, not a revolution.
01 / Brand at a Glance
Produced January 2020. All stats based on active customers between 1st April 2019 - 28th October 2019.
PRODUCT SPLIT (Gross win)
48%SPORTSBOOK
2%POKER
2%BINGO
31%CASINO
17%live CASINO
ACTIVE MARKETS
EUROPE
Sweden
Norway
Denmark
Finland
Belgium
France
Germany
Estonia
Hungary
Poland
Romania
Italy
UK
Ireland
AMERICAS
Canada
USA (NJ & PA)
Rest of world
Australia
.com(English International)
we understandour players’ passion for the game,
because we have it too.
01 / BRAND STORY - BRAND AT A GLANCEBRAND Manual
02 / Brand at a Glance
32Unibet
AVerage AGE
33kindred
AVerage AGE15%
85%
Male
feMale
For any bettor that is passionateabout gaming, Unibet is a full-service gambling brand that are experts in understanding what Players reallyneed to make informed bets andenhance their passion for the game.
We are by players, for players.We speak expertly, passionatelyand like a friend.
we attract sporting fans andavid bettors who want to uptheir game.
Target audience differs slightly by market based onlocalization and market requirements.
01 / BRAND STORY - BRAND AT A GLANCEBRAND Manual
03 / A Brief History
it all began in the early 1990s, in astudent dorm in karlstad...
Unibet’s humble beginnings can be
traced back to Anders Ström’s student days at
Karlstad.
It was the early 1990’s, and Anders - who was studying mathematics, statistics and economics at the time - was
trying to figure out how to earn more money from
horse racing.
“I used to create my own analysis and rankings based on computer modelling to improve
my game. That’s how it all began”, Anders Ström says.
This soon turned into a newsletter to gamblers that was distributed by fax to 40 customers under the nameof Travtjänsten (“Trotting
Service”), later extended with Sporttjänsten “Sport Service”).
In November 2017Unibet enters esports betting market with
dedicated esports lobby.
Mid 2019 sawUnibet change it’s logo – the
first drastic change this century. Later on in the year they reached 1 Billion stakes
By the time Anders sold the company in 1997, it was
generating a profit of over SEK 3 million on sales of SEK 15 million. This became the
foundation for Unibet
In November 2018 Unibet opens its new office in
New York. Our 13th office globally and the first
in the USA
01 / BRAND STORY - BRIEF HISTORYBRAND Manual
04 / TYPICAL CUSTOMER
Unibet’s core audience is the Player that day in, day out is passionately ‘thinking and talking about’ either their betting, their sport or how can they can beat the odds
the next time they play.
They constantly consume content from various sources to be informed to understand each game
better. We call them aspiring wise guys.
For them, betting is a ritual that is an important part of the experience. Either big or small, it is part of their
routine and delivers more excitement to each game.
Our TypicalCustomer
01 / BRAND STORY - TYPICAL CUSTOMERBRAND Manual
05 / TYPICAL CUSTOMER
Our Typical CustomerThese players want to bet with a brand that will constantly give them more choices and opportunities to make bets to add fresh excitement to the game.
We’re not for the experts, we’re for the players who want to be a little more informed than the rest,or at least to feel as though they have theedge – over the odds and outcome or theirfriends and fellow players.
Unibet isn’t an exclusive brand but it is for players who don’t want to bet on blind instinct alone or once a year on the Champions League Final.
01 / BRAND STORY - TYPICAL CUSTOMERBRAND Manual
06 / TYPICAL CUSTOMER
Customerprofile of the
Multi-product player
The modern bettor who plays for recreationand the thrill of the win. They know the betsthey want and they want to place their bets
as quickly and easily as possible.
The multi-product player is someone whosplits their time between sports and casino
and doesn’t have a particular preference.Any game is their game.
Geoffrey Haeyen
33
name:
age:
01 / BRAND STORY - TYPICAL CUSTOMERBRAND Manual
07 / positioning and statement
We’re experts in understanding
what Players need to make informed
bets, enhancing their passion for
the game. This is because we’re players ourselves and
want to deliver the things that we’d want most from a brand we trust. This is whywe’re proud
to say we’re 'By players, for players'.
01 / BRAND STORY - POSITIONING AND STATEMENTBRAND Manual
08 / tone of voice
Understanding is the foundation of our brand since we were founded. This understanding is best expressed by the tagline we've been using for over 20 years, 'By players, for players'.
Our brand essence is supported by the three brand values which set a very clear direction for the tone of voice.
Tone of voiceis reinforcingthe approachof "we are who we say we are".
01 / BRAND STORY - TONE OF VOICEBRAND Manual
09 / tone of voice
We’re players talking to players, like two friends talking about betting, impatiently waiting for games, anticipating outcomes, celebrating wins, post-rationalising near misses, bragging, fist pumping, reliving those insane blackjack hands, talking about one poker board for hours. Like friends do. Friend to friend, player to player.
FRIENDLY
We know what we’re talking about and we’re not afraid of using language only players would understand. We’re experts in gambling, and we sound like experts. Be it in email, site content, social media or when players chat to us via help centre. We think betting is a skill and we’re always sharing our knowledge and insights with other players.
EXPERT
We’re as passionate about sports and gambling as our players. We passionately talk about it day in, day out. To us, no two sports are the same, any event is not the same without a bet on, and we love the thrill of casino and the skill it takes to be good at poker.
PASSIONATE
01 / BRAND STORY - TONE OF VOICEBRAND Manual
10 / TOV Best Practice
Toneof voiceBEST PRACTICE
01 / BRAND STORY - TOV BEST PRACTICEBRAND Manual
BRAND IDENTITY02The Unibet brand identity was in need of a refresh without alienating our players with a new logo that they wouldn’t recognise. The simple, subtle updates modernise andgive it a fresh feel, allowing a gradual update of existing marketing materials without the older identity lookingtotally out of place.
This is an evolution, not a revolution.
BRAND IDENTITY -OVERVIEW
We want people to see our Unibet brand identity clearly across allour communications, both digital and print. To make sure it’s visible to everyone, we have created a suite of logos / assets to suitthese different formats.
MAIN IDENTITY ASSETS USED TO CONVEY THE UNIBET BRAND
A. PRIMARY LOGO
B. SHIRT SPONSORSHIP LOGO
C. U ICON
D. TAGLINE
A.
B.
C. D.
02 / BRAND IDENTITY - OVERVIEWBRAND Manual
02 / BRAND IDENTITY - Primary logoBRAND Manual
PRIMARY LOGO -APPEARANCE
The primary logo is made up of two elements: The Unibet wordmark and Unibet balls.
The wordmark appears in black or white dependent on the colour kit used, with the balls in green with transparency as illustrated.
UNIBET WORDMARK
WHITE - HOME KITR255 / G255 / B255C0 / M0 / Y0 / K0Pantone N/AHex #FFFFFF
BLACK - AWAY KITR0 / G0 / B0C0 / M0 / Y0 / K100Pantone Black CHex #000000
UNIBET BALLS
UNIBET GREENR58 / G170 / B53C75 / M0 / Y99 / K0Pantone 361 CHex #3eab37
95%75%55% 100%85%65%95%75%55% 100%85%65%
02 / BRAND IDENTITY - Primary logo - GreyscaleBrand Manual
PRIMARY LOGO -GREYSCALE
When the media dictates a Monotone logo, the logo appears in white or black dependent on the background used, with the balls transparency as illustrated.
WHITER255 / G255 / B255C0 / M0 / Y0 / K0Pantone N/AHex #FFFFFF
BLACKR0 / G0 / B0C0 / M0 / Y0 / K100Pantone Black CHex #000000
95%75%55% 100%85%65%95%75%55% 100%85%65%
02 / BRAND IDENTITY - PRIMARY LOGO - Safety Zones - printBrand Manual
SAFETY ZONE -PRINT
When placing in print artwork, please make sure the primary logo has at least the minimum safety zone around the logo.
CALCULATING THESAFETY ZONE:
Use the height of the “U” to measure the safety zone aroundthe logo.
DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS.
x
02 / BRAND IDENTITY - PRIMARY LOGO - Safety Zones - digitalBrand Manual
SAFETY ZONE -DIGITAL
When placing in digital artwork, please make sure the primary logo has at least the minimum safety zone around the logo.
CALCULATING THESAFETY ZONE:
Use the x height of the “ball” to measure the safety zone aroundthe logo.
DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS.
x
02 / BRAND IDENTITY - PRIMARY LOGO - minimum sizeBrand Manual
Minimum size (w)49 px / 15 mm
PRIMARY LOGO -MINIMUM SIZE
We want people to see our logo clearly across all our comms. To make sure it’s visible to everyone, we have calculated a minimum size for both print and digital formats. There will be occasional exceptions, such as merchandise and stationery, but please stick to the minimum sizes wherever possible.
DIGITAL:Minimum width 49 px
PRINT:Minimum width 15 mm
DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS.
02 / BRAND IDENTITY - Primary logo - IMAGE OVERLAYBrand Manual
95%75%55% 100%85%65%
PRIMARY LOGO -IMAGE OVERLAY
The primary logo appears in black or white dependent on the colour kit used, with the balls in green with transparency as illustrated.
02 / BRAND IDENTITY - SPONSORSHIP logo - solid ballsBrand Manual
100%100%100% 100%100%100%
SHIRT SPONSORSHIP LOGO - EXAMPLE ONE - FULL COLOUR
Unibet and balls are printed infull colour, without transparencyand can only appear on black orwhite shirts.
UNIBET WORDMARK
WHITE - HOME KITR255 / G255 / B255C0 / M0 / Y0 / K0Pantone N/AHex #FFFFFF
BLACK - AWAY KITR0 / G0 / B0C0 / M0 / Y0 / K100Pantone Black CHex #000000
UNIBET BALLS
UNIBET GREENR58 / G170 / B53C75 / M0 / Y99 / K0Pantone 361 CHex #3eab37
02 / BRAND IDENTITY - SPONSORSHIP logo - ALL WHITEBrand Manual
100%100%100% 100%100%100%
SHIRT SPONSORSHIP LOGO - EXAMPLE TWO
When the kits are not black,white or stripey, the logo is treated in a single colour. Unibet and balls are printed without transparencyin white. The logo can be printedin club colours, subject tobrand approval.
ALL WHITER255 / G255 / B255C0 / M0 / Y0 / K0Pantone N/AHex #FFFFFF
CLUB COLOURSUBJECT TO BRAND APPROVAL
02 / BRAND IDENTITY - MERCHANDISE logo - FULL COLOURBrand Manual
100%100%100% 100%100%100%
MERCHANDISE LOGO -EXAMPLE ONE - FULL COLOUR
Unibet and balls are printed infull colour without transparencyand can only appear on black orwhite shirts.
UNIBET WORDMARK
WHITE - HOME KITR255 / G255 / B255C0 / M0 / Y0 / K0Pantone N/AHex #FFFFFF
BLACK - AWAY KITR0 / G0 / B0C0 / M0 / Y0 / K100Pantone Black CHex #000000
UNIBET BALLS
UNIBET GREENR58 / G170 / B53C75 / M0 / Y99 / K0Pantone 361 CHex #3eab37
02 / BRAND IDENTITY - MERCHANDISE logo - SINGLE COLOURBrand Manual
100%100%100% 100%100%100%
MERCHANDISE LOGO -EXAMPLE TWO - SINGLE COLOUR
Unibet and balls are printed inblack or white.
UNIBET LOGO
WHITE - HOME KITR255 / G255 / B255C0 / M0 / Y0 / K0Pantone N/AHex #FFFFFF
BLACK - AWAY KITR0 / G0 / B0C0 / M0 / Y0 / K100Pantone Black CHex #000000
02 / BRAND IDENTITY - U iconBrand Manual
U ICON - APPEARANCE
U appears in either black or white with solid green ball.
Due to the icon not being globally recognisable as Unibet, the icon is to be used in conjunction with the primary or secondary logo.
UNIBET U
WHITE - HOME KIT R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF
BLACK - AWAY KIT R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000
UNIBET BALL
UNIBET GREEN R58 / G170 / B53 C75 / M0 / Y99 / K0 Pantone 361 C Hex #3eab37
02 / BRAND IDENTITY - U ICON - GreyscaleBrand Manual
U ICON - GREYSCALE
When the media dictates a Monotone logo, the logo appears in white or black dependent on the background used.
WHITE R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF
BLACK R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000
U ICON - SAFETY ZONES
Use 1/2 the height of the “BALL” to measure the safety zone around the logo.
DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS.
02 / BRAND IDENTITY - U ICON - Safety ZonesBrand Manual
02 / BRAND IDENTITY - U ICON - MINIMUM SIZESPONSORSHIP GUIDELINES
Minimum size (w) 8 px / 3 mm
U ICON - MINIMUM SIZE
We want people to see our logo clearly across all our communications. To make sure it’s visible to everyone, we have a minimum size for print and digital formats.
DIGITAL:Minimum width 8 px
PRINT:
Minimum width 3 mm
02 / BRAND IDENTITY - TAGLINEBrand Manual
TAGLINE -APPEARANCE
Our tagline ‘By players, for players’communicates Unibet’s point of difference in the simplest and quickest way possible.
It should be used where feasible but is no longer required tolock-up with the logo. The tagline only appears in black or white.
UNIBET TAGLINE
WHITE - HOME KITR255 / G255 / B255C0 / M0 / Y0 / K0Pantone N/AHex #FFFFFF
BLACK - AWAY KITR0 / G0 / B0C0 / M0 / Y0 / K100Pantone Black CHex #000000
02 / BRAND IDENTITY - TAGLINE - FONTBrand Manual
Meta Pro - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
TAGLINE - FONT
META PRO – BOLD
This is the tagline specific font and should be used whenever articulating the tagline.
KERNING:Metrics
TRACKING:Apply -30 tracking
When using the tagline make sure to the fix the ‘y’ terminal and descender as illustrated.
BEFORE AFTER
Kerning: Metric Tracking: -30
02 / BRAND IDENTITY - TAGLINE - SIZING - VERTICALBrand Manual
TAGLINE -SIZING
We have created a guide on the relationship of the tagline size to the logo for both landscape and vertical formats. It should be used where feasible but is no longer required in every lock-up. When using the tagline, the logo is the main focal point, with thetagline second.
TAGLINE - VERTICAL
Use the width of the Unibet balls to calculate the size of the tagline. If the size of the tagline becomes too small, do not use it.
FONTS03Unibet Pro is an iconic typeface that already distinguishes us from our competitors, so if it isn’t broken, don’t fi x it.
03 / FontsBrand Manual
UNIBET pro
A b c d e f g h I J k l M n O p q r s t U v W x y z1 2 3 4 5 6 7 8 9 0 £ $ € &# = + [ ] \ : ‘ , . / ! ? @ % * ( )
FONT - PRIMARY
UNIBET PRO – this is the primary font and should be used for headlines and key information across all brand communication.
KERNINGMetrics
TRACKINGUse -22 when spacing out letters
LEADING Apply 80% of point size
FONT - SECONDARY
ROBOTO (regular, medium, bold, black) this is the secondary font and should be used for sub-headlines and body copy across all brand communication.
KERNINGMetrics
TRACKINGUse 0 when spacing out letters
LEADING Apply 140% of point size
Roboto
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 £ $ € &#= + [ ] \ : ‘ , . / ! ? @ % * ( )
03 / Fonts - hierarchyBrand Manual
Lorem ipsum dolorLorem ipsum dolorLorem ipsum dolor
LOREM IPSUMDOLoR SIT AMETCONSECTETUER ADIPISCING ELIT,SED DIAM NONUMMY NIBH EUISM
tincidunt ut laoreetDolore magna aliquam erat volutpat. Ut wisi enim adminim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodoconsequat. Duis autem vel eum iriure dolor in hendrerit.
molestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
IN VULPUTATE VELIT ESSE
FONTS - HIERARCHY
Below is a guide to the Hierarchy of the Unibet fonts.
1. MAIN HEADING / MESSAGE Set in Unibet Pro
2. SECONDARY HEADING Set in Roboto Regular - CAPS
3. SUBHEADING 1 Set in Unibet Pro
4. BODY COPY Set in Roboto Regular
5. SUBHEADING 2 Set in Roboto Regular - CAPS
6. HIGHLIGHT AND TITLING Set in either Roboto Medium,
Bold, Black in Caps or Sentence case as required
PROMO Icons04These icons are used to visually representdifferent promotional offers.
04 / promo IconsBrand Manual
PROMO ICONS - OVERVIEW
These icons are used to visually represent different promo offers.
MAIN ICON ASSETS USED
1. PRICE BOOST
2. FREE SPINS
3. JACKPOT
4. TOURNAMENT
5. BONUS
6. MONEY BACK
1. 2. 3.
4. 5. 6.
04 / promo icon - exampleBrand Manual
COLOURS05We understand that different markets have their winning formulas when it comes to colour. So we’ve created various options, exemplifi ed as ‘home’, ‘away’ and ‘third’ kits tohelp create variation. These kits are not defi nitive, they arean example of the agility of our colour palette.
Express yourself...
03 / Home KIT Brand Manual05 / UNIBET COLOURSBrand Manual
GRASS GREEN#3eab37R58 / G170 / B53C75 / M0 / Y99 / K0
CHALK WHITE#FFFFFFR255 / G255 / B255C0 / M0 / Y0 / K0
TARMAC BLACK#111111R17 / G17 / B17C79 / M70 / Y62 / K89
CTA YELLOW#ffe71eR255 / G231 / B30C3/ M3 / Y88 / K0
CTA BUTTON ONLY
05 / UNIBET COLOURS - KitsBrand Manual
GRASS GREEN#3eab37R58 / G170 / B53C75 / M0 / Y99 / K0
TARMAC BLACK#111111R17 / G17 / B17C79 / M70 / Y62 / K89
CTA YELLOW#ffe71eR255 / G231 / B30C3/ M3 / Y88 / K0
CHALK WHITE#FFFFFFR255 / G255 / B255C0 / M0 / Y0 / K0
Third kit
CHALK WHITE#FFFFFFR255 / G255 / B255C0 / M0 / Y0 / K0
TARMAC BLACK#111111R17 / G17 / B17C79 / M70 / Y62 / K89
CTA YELLOW#ffe71eR255 / G231 / B30C3/ M3 / Y88 / K0
GRASS GREEN#3eab37R58 / G170 / B53C75 / M0 / Y99 / K0
Home Kit
CTA BUTTON ONLY
GRASS GREEN#3eab37R58 / G170 / B53C75 / M0 / Y99 / K0
CHALK WHITE#FFFFFFR255 / G255 / B255C0 / M0 / Y0 / K0
TARMAC BLACK#111111R17 / G17 / B17C79 / M70 / Y62 / K89
CTA YELLOW#ffe71eR255 / G231 / B30C3/ M3 / Y88 / K0
away Kit
CTA BUTTON ONLY CTA BUTTON ONLY
05 / UNIBET COLOURS - Home kit - examplesBrand Manual
05 / UNIBET COLOURS - AWAY kit - examplesBrand Manual
| Sizziling hot
05 / UNIBET COLOURS - THIRD kit - examplesBrand Manual
GRAPHIC ELEMENTS06This is your library of Unibet graphic elements. These mnemonics have been considered and created to work alongside the new logo and colour palettes, to create stand out, raise awareness, and distinguish Unibet fromits competitors regardless of the market.
06 / GRAPHIC ELEMENTS - overviewBrand Manual
GRAPHIC ELEMENTS -OVERVIEW
A series of Unibet graphic elements have been created to frame and interact with photography and artwork assets across all Unibet propositions.
MAIN ICON ASSETS USED
1. UNIBET SLASH
2. UNIBET RIPPLE FRAME
3. UNIBET SPOTLIGHT
4. UNIBET RIPPLE SPOTLIGHT
5. UNIBET RIPPLE SPOTLIGHTREVERSE
6. HALFTONE BACKGROUND
1. 2. 3.
4. 5. 6.
GRAPHIC ELEMENTS - UNIBET SLASH
The Unibet slash is an updated version of the previous version.
The angle of the slash is set at -200.
The distance between the slashes is 1/25 width of slash width.
06 / GRAPHIC ELEMENTS - unibet SlashBrand Manual
Slash angle set at -20º
1.
3.
2.
4.
GRAPHIC ELEMENTS - UNIBET SLASH - OPTIONS
The Unibet slash has been created with 4 options.
THE FOUR SLASH OPTIONS
1. SOLID
2. MIXED SOLID AND KEYLINE
3. MULTI KEYLINE THICKNESS
4. KEYLINE
06 / GRAPHIC ELEMENTS - unibet Slash - optionsBrand Manual
DoS don’tS
06 / GRAPHIC ELEMENTS - unibet Slash - Best practiceBrand Manual
GRAPHIC ELEMENTS - UNIBET SLASH - BEST PRACTICE
The comparisons featured here outline just a few examples ofbest and worst practice whenusing the Unibet slash.
DON’T:
• Rotate
• Flip
• Change shape
• Change colour
• Position graphic elements over Slash
• Crop responsibly with main image
06 / GRAPHIC ELEMENTS - unibet ripple frameBrand Manual
GRAPHIC ELEMENTS -UNIBET RIPPLE FRAME
The Unibet ripple frame has been created as a framing device to be used across all touchpointsof Unibet. To be used as analternative to the Unibet Slash, not in conjunction.
GRAPHIC ELEMENTS -UNIBET RIPPLE FRAME
Only to be used as seen.
06 / GRAPHIC ELEMENTS - unibet ripple frameBrand Manual
DoS don’tS
06 / GRAPHIC ELEMENTS - unibet RIPPLE FRAME - Best practiceBrand Manual
GRAPHIC ELEMENTS - UNIBET RIPPLE FRAME -BEST PRACTICE
The comparisons featured here outline just a few examples ofbest and worst practice whenusing the ripple frame.
DON’T:
• Rotate
• Flip
• Reverse gradiation
• Change shape
• Change colour
• Position on top of image
• Crop both top and bottom.(Make sure at least one edge of the slash
is visible)
• Crop responsibly with main image
06 / graphic elements - unibet spotlightBrand Manual
GRAPHIC ELEMENTS -UNIBET SPOTLIGHT
The Unibet spotlight has beencreated as a framing device as well as an additional element to be used in conjunction with the Unibet slash. When used as a standalone element we have created a textured version to be used when applicable.
DoS don’tS
06 / graphic elements - unibet spotlight - best practiceBrand Manual
GRAPHIC ELEMENTS - UNIBET SPOTLIGHT -BEST PRACTICE
The comparisons featured here outline just a few examples ofbest and worst practice whenusing the spotlight.
DON’T:
• Change shape
• Change colour
• Position on top of image or graphic element
• Crop responsibly with main image
06 / graphic elements - unibet ripple spotlightBrand Manual
GRAPHIC ELEMENTS -UNIBET RIPPLE SPOTLIGHT
The Unibet ripple spotlight hasbeen created as a framing deviceto be used across all touchpointsof Unibet.
06 / graphic elements - unibet ripple spotlightBrand Manual
GRAPHIC ELEMENTS -UNIBET RIPPLE SPOTLIGHT
Only to be used as seen.
DoS don’tS
06 / graphic elements - unibet ripple spotlight - BEST PRACTICEBrand Manual
GRAPHIC ELEMENTS - UNIBET RIPPLE SPOTLIGHT -BEST PRACTICE
The comparisons featured here outline just a few examples ofbest and worst practice whenusing the ripple spotlight.
DON’T:
• Change shape unless interactingwith image
• Change colour
• Position on top of image or slash
• Crop responsibly with main image
GRAPHIC ELEMENTS -RIPPLE SPOTLIGHT REVERSE
The Unibet ripple spotlight reverse has been created as an alternative framing device to the ripplespotlight. To be used as analternative to the Unibet Slash, not in conjunction.
06 / GRAPHIC ELEMENTS - ripple spotlight reverseBrand Manual
GRAPHIC ELEMENTS -RIPPLE SPOTLIGHT REVERSE
Only to be used as seen.
06 / GRAPHIC ELEMENTS - ripple spotlight reverseBrand Manual
06 / graphic elements - unibet ripple spotlight reverse - BEST PRACTICEBrand Manual
GRAPHIC ELEMENTS - UNIBET RIPPLE SPOTLIGHT -BEST PRACTICE
The comparisons featured here outline just a few examples ofbest and worst practice whenusing the ripple spotlight.
DON’T:
• Change colour
• Position on top of image
• Use as holding device for text
• Crop responsibly with main image
DoS don’tS
GRAPHIC ELEMENTS - HALFTONE BACKGROUND
Make sure the texture in positioned on opposite ends of composition. Only 1 or 2 texture can be used on one composition.
06 / graphic elements - halftone backgroundBrand Manual
06 / graphic elements - halftone backgroundBrand Manual
GRAPHIC ELEMENTS - HALFTONE BACKGROUND
Only to be used as seen.
GRAPHIC ELEMENTS - HALFTONE BACKGROUND -BEST PRACTICE
The comparisons featured here outline a few examples of bestand worst practice on using the halftone background.
DON’T:
• Change shape
• Change colour
• Use when more than two graphicelements appear on composition
• Position on top of othergraphic elements
• Position under Unibet logo or text
DoS don’tS
06 / graphic elements - halftone background - BEST PRACTICEBrand Manual
LOCALISED CREATIVE07
07 / LOCALISED CREATIVE - Direct mailBrand Manual
07 / LOCALISED CREATIVE - social postsBrand Manual
07 / LOCALISED CREATIVE - value stats Brand Manual
07 / LOCALISED CREATIVE - youtube channelBrand Manual
07 / LOCALISED CREATIVE - landing pageBrand Manual
07 / LOCALISED CREATIVE - print exampleBrand Manual
CONTACTSMAGDALENA EINARSSONHead of Brand Strategy
[email protected](+44) 078 4167 3392
OR
MICHAEL FISHERSenior Brand Executive
[email protected](+44) 077 1008 6283