brand marketer media kit | 2015
TRANSCRIPT
BRAND MARKETER MEDIA KIT | 2015
INMOBI FOR BRANDSAn Overview
YOUR BRAND AUDIENCE HAS FULLY EMBRACED MOBILE
Understand, Reach, and EngageYour Audience On Mobile
with the world’s most powerful mobile advertising platform
PRECISE TARGETING AND GLOBAL REACH
RICH UNDERSTANDING OF USER BEHAVIOR ON APPS
ENGAGING, CONSUMER-CENTRICCREATIVE
REAL RESULTS
Generate Brand Awareness
Generate Leads
Drive App Downloads
UNDERSTAND, REACH, & ENGAGE YOUR AUDIENCE ON MOBILEwith the world’s most powerful mobile advertising platform
PRECISE TARGETING AND GLOBAL REACHThe largest set of mobile audiences at scale
RICH UNDERSTANDING OF USER BEHAVIOR ON APPS
PreciseTargeting
Relevant Audience Personas
Sharp Geo Context Targeting
Affinity Targeting
40,000Mobile apps and premium publishers
125,000Daily app downloads on network
1 BnUniques
Partnerships with world - class data providers
ENGAGING, CONSUMER-CENTRIC CREATIVE
Native Video Rich Media
Content Stream Ad
Brief description of the Ad
goes here
SponsoredAd Title
Call to Action
Icon
Main Image
X
REAL RESULTS
Measure : Ad campaign attribution
Guaranteed Outcomes :
Remove uncertainty from campaigns and meet marketing objectives
Access To
Engaging CreativesTargeted
Ad PlacementsWork Directly With The InMobi Account Team To
Achieve Campaign Goals
1BillionActive Unique Devices
AudiencePersonasat scale
DIRECT BUYSAccess our reach across more than 40,000 publishers
PROGRAMMATIC BUYSThe world’s largest native mobile exchange in
partnership with
17,000Fully Transparent Mobile Apps
Diversity in Programmatic Supply
CAPABILITIES: InMobi Audience Personas + Segments from
SUPPORTED FORMATS: Video, Rich Media, Native and Banner, Open Exchange, and Programmatic Direct
BUYING OPTIONS
THE APPS THAT THE INMOBI BILLION ARE ON
36%Entertainment
27%Games
24%News & Lifestyle
14%Messaging
13%Social & Messaging
33%Messaging
21%News & Lifestyle
17%Games
16.5%Entertainment
10%All Apps
Mobile first global alliances with industry leading companies
8+ years of data collection, impressions served in over 165 countries
5 billion data points processed daily, 250 data points per user each month
125,000 daily app downloads
We wrote the book on it!
Apponomics: The Insider’s guide to a billion dollar app business
*Sou
rce:
IAB
THE PERCENTAGE OF ENGAGED USERS**
** Who visit an app category at-least four times a day
UNMATCHED UNDERSTANDING OF USERS IN THE APP ECOSYSTEMOn Mobile, users spend a majority* of time on apps, outside the realm of search and social
INMOBI DATA PLATFORM
13 BEvents Ingested Daily
24 TBData Generated Daily
500 TBData Processed Daily
CONSUMER UNDERSTANDING BUILT THROUGH ITERATIVE LEARNING
Handset, Carrier, OS, Browser Age, Gender, Ethnicity City, ZIP, POI, Geo Context & Store Location
Session Time, Engagements, User History Content Consumption Offline Events, Purchases, Surveys/Panels
Brand Affinity App Interests
INMOBI DATA SOURCES
+
+
+
Gender
Location
Age
Device
News App
Gaming App
Chat App
CONSUMER EXPERIENCE PROFILES CREATED
RICH USER SIGNALS FROM OUR DATA SOURCES
Enrichment using 1st party signals
Enrichment using 3rd party signals
Enrichment using cross channel user intelligence
Look-alike modeling & recommendation engine
I
II
III
IV
Rich Audience Understanding enabled by app
expertise
6 BnAd Requests Per Day
159Billion ad impressions
Globally / month
200+countries
500 TBof data processed daily by our big data platform
40,000Mobile Apps and
Premium Publishers
REAL TIME INSIGHTSbased on first party data, third
party parters like BlueKai, Factual and
Independent Attribution Partners
Global Reach at Scale through direct and programmatic buys
Engaging Creative
X
Actionable Insights
INMOBI BY THE NUMBERS
GLOBAL REACH AT SCALE WITH LOCAL SERVICE
LEADING GLOBAL ADVERTISERS AND PARTNERS
PUBLISHERS
BRANDS
Brand-safe Inventory Sourced From Tightly Managed Partners
Comprehensive Audit Process
Doubleclick And Vindico Certified
Post-campaign Verification From Nielsen, Placed, And Comscore
IAB Taxonomy Alignment For Property Categorization
Comply With COPAA And DAA Programs For Online Behavioral Advertising
Count Impressions Very Close To IAB’s ‘True View’ Definition, And Report Served
And Viewable Impressions
Track Impressions On Client Side With The Media Rating Council (MRC0 Accredited Partners).
SYSTEMS: All sites and apps are assessed for content
MANUAL: Each supply source manually audited by InMobi experts App store rating and categorization sourced for advertisers to assess independently
POLICY & PROCESS: Blacklisted domains systematically and automatically filtered out Brand Assurance Experts available 24x7
VALIDATION: Automated periodic review of subsequent alterations to approved supply
BRAND SAFETY AND ASSURED QUALITY
PRECISE TARGETING AND GLOBAL REACH
AFFINITY TARGETING
RELEVANT AUDIENCE PERSONAS
SHARP GEO CONTEXT TARGETING
PRECISETARGETING
UNDERSTAND:
CONDITIONAL CRITERIA
DEVICE CHARACTERISTICS
REAL-TIME ACTIVITY
BEHAVIORAL TRAITS
THE INMOBI TARGETINGSOLUTION:
CONDITIONAL TARGETING
GEO-CONTEXT TARGETING
PSYCHOGRAPHIC TARGETING Audience Personas Or Custom Personas
BRAND AFFINITY TARGETING
BRAND AFFINITY
TARGET USING:
Device Hardware Browser CarrierOS
Time Targeting (Day Parting)
Viewer/Clicker/Downloader Retargeting
Geo-retargeting
Real-time Geo-Context Targeting Suite
Real-time Site Context Targeting
Wi-fi Carrier/ Network
Socio-economic data
Purchase history
Custom personas on request
Intent Signals User InterestsDemographic info
Footprint Behavior
Proven affinity to brand category
PRECISE AND PREDICTIVE TARGETINGUse mobile parameters to your advantage for accurate targeting
World’s largest set of mobile audiences with 1 billion uniques
45+ behaviour-based InMobi Audience Personas
Each persona crafted using > 120 1st party user signals200M locations measured daily and 20M validation points
3X the click-through rates delivered on campaigns
Geo-audiences built by analysing footprint behaviour
Data Sciences
InMobi SDK 3rd party data
SDK
DEMOGRAPHIC Device Ownership,
Gender, Age, Household Income.
TECHNOGRAPHICDevice Ownership,
Device Usage Pattern, Device Characteristics
GEOGRAPHIC Location Proximity
Patterns
BEHAVIORAL Interest - Content
Consumption,Intent - Mobile Ad
Interaction
12visits
INTEREST GRAPH
3visits
9
clicks
4clicks
LOCATION GRAPH
5visits 3
visits
Above the age of 34with HHI >$40,000
DEMOGRAPHICSGRAPH
Above the age of 3with HHI >$40,000
DEMOGRAPHICSGRAPH
85%
80%
Physically seen around airports
at least 3 times in past 30 days
Visited local and international
travel destination sites at least
10 times in past 30
days
confidence
confidence
Clicked travel related ads more than 8 times in the
last 30 days
INTENT GRAPH
AUDIENCE ON DEMAND WITH CUSTOM PERSONAS ON REQUEST!
DATA GATHERING MULTI-DIMENSIONALUNDERSTANDING
BUILDING THE PERSONA
BUY
Synthesis
Data Collection
Decision Sciences
AUDIENCE TARGETINGCarefully crafted audiences down to a science with InMobi Audience Personas
Frequent Flyers
Proprietary SDK gives access to clean location signals at high con�dence (accurate upto 10m)
Unique ability to map Wi-� SSID signals to location, adding further scale to our reach
Amongst the highest location coverages for Hyperlocal Advertising (Geofence radius = 0.3miles)
ACCURATE WI-FI COVERAGE
POINT SOLUTIONS
HYPERLOCAL
Designated Place Of Interest
Home/ Office/ Outdoors Any Specific Location State/ City/ Zip Specific Geo-coordinates
POI TARGETING PERSONAL LOCATIONS CUSTOM FENCES STATE, CITY, ZIP TARGETING
LAT-LONG TARGETING
GEO CONQUESTING
* Po
wer
ed b
y be
st-in
cla
ss lo
catio
n ex
pert
s: F
actu
al
75M+ Business Listings
450+ Location categories
50+ Countries
Competitor Location Or Near Store Location
GEO CONTEXT TARGETINGDrive sharp targeting* by leveraging 7.5 billion daily data points on location
Users identified using a pre-definedAudience Persona
High Brand Affinity Users identified
AFFINITY TARGETINGDiscover consumers who demonstrate a high affinity to your brand, but may not be on your radar
MANUAL: Each supply source manually audited by InMobi experts App store rating and categorization sourced for advertisers to assess independently
POLICY & PROCESS: Blacklisted domains systematically and automatically filtered out Brand Assurance Experts available 24x7
VALIDATION: Automated periodic review of subsequent alterations to approved supply
ENGAGING, CONSUMER-CENTRIC CREATIVE
Native Video Rich Media
Content Stream Ad
Brief description of the Ad
goes here
SponsoredAd Title
Call to Action
Icon
Main Image
X
Become a part of the consumer’s mobile experience. Access premium publisher audiences through the world’s largest native exchange.
Experience layouts tailor made for brand objectives.
VIDEO NEWSFEED CONTENT STREAM CAROUSEL ICONS
EXPECT8 times the conversion rate and user engagement of standard display ads.
Higher ad viewership, up to 1.5 times more than banner ads.
INMOBI NATIVE ADS
AN INTERACTIVE CONTINUUM
Add interactive puzzles or tell stories through a series of narratives within a single campaign
FORM CAPTURE VIDEOS
Capture information and enable social sharing
A SMART AD
External feeds like the weather can trigger a contextually relevant video message
There’s More!
VIDEO – EXPANDABLE | IN-BANNER VIDEOS | VIDEOSTITIAL | YOUTUBE INTEGRATION
REAL RESULTS 5X Engagement Rates When Compared With Rich Media40% Completion Rates
INMOBI MOBILE VIDEO ADSCreate trailers for your blockbuster brands with carefully designed layouts for story-telling. Experience comprehensive impression and
dwell-time tracking. Serve InMobi Video ads across ad networks including Brightroll, Tubemogul, Dailyme, Vena, and Daily Motion.
Ads aren’t just for viewing. Let our award-winning creative services team bring your ads to life with specially crafted, responsive, and
engaging experiences.
ANIMATION DRAG & DROP SWIPE AWAY SOCIALIMAGE GALLERY
CREATIVE CAPABILITIES WITH RICH MEDIA
SHAKE & TILT CAMERA ACCESSLOCATION360 DEGREE VIDEO
CREATIVE CAPABILITIES WITH RICH MEDIA
BANNER INTERSTITIALS
TABLETS
BANNERS | INTERSTITIALS |TABLETS Engaging creative meets rich audience understanding for every platform and objective
NEAREST STORE LOCATOR
POLLUTION LEVEL BASED DYNAMIC ADS
WEATHER BASED DYNAMIC ADS
LOCATION POWERED CREATIVES: INMOBI SMARTADSEngaging creative meets rich location understanding
REAL RESULTS
MEASUREMENT AND INSTALL ATTRIBUTION
CAMPAIGN ANALYSIS BRAND PERFORMANCE OBJECTIVES
MEASUREMENT AND INSTALL ATTRIBUTIONAccurately and safely track app downloads with our independent tracking partners
CAMPAIGN ANALYSISHourly reporting on all metrics and dimensions*
*Region, Platform, Carrier, manufacturer are reported daily
CAMPAIGNCampaign, Ad Group, Creative
BASE DIMENSIONSTime, Country, Region, Platform (OS)
OTHERCarrier, Manufacturer
CAMPAIGN METRICSImpressions, Clicks, Conversions, Spend
DERIVED METRICSClick Through Rate (CTR), Cost per Click (CPC), Cost per Conversion
GUARANTEED OUTCOMESTake the uncertainty out of mobile advertising campaigns. InMobi ensures ROI by guaranteeing a minimum pre-defined outcome rate.
Currently available for expand rates and click rates.
Auto, BFSI Guaranteed Lead Generation Form Initiate
Guaranteed Coupon Clip InitiateGuarenteed Product Info Request
RetailCPG
REAL RESULTSMeasure results and meet your marketing objectives
LEAD GEN
Customizable design, multiple features, and data privacy compliant lead-gen solutions
APPOGRAPHIC TARGETING
Target users based on their interest in certain types of apps
RE-TARGETING
Bring high lifetime value users back to your app
Please Fill In Your Details Below To Stay Updated On Our Latest Promotions
(optional)
Julia
Loves pattern- matching games
Travels on a budget
Is always on the lookout for deals
Enjoys anonymous chatting
Beauty and Health
Comics TaxesLanguage
DatingDeals and Coupons
Men’sProducts
MoviesKids
Gym Training
SOME POPULAR APPOGRAPHIC CONCEPTS
MEET BRAND PERFORMANCE OBJECTIVES
MMA SMARTIES APAC
2014 Gold, Products /Services Launch
2014 Silver, Best Brand Experience
2014 Bronze, Most Engaging Mobile Creative
2014 Bronze, Products /Services Launch
MMA SMARTIES EMEA
2014 Silver, Products /Services Launch
2014 Bronze, Innovation Category
MMA Smarties APAC
2013 Gold, In-App Advertising Gaming
2013 Silver Enabling Technology Awards Innovation
ADOBO DESIGN AWARDS
2013 Design Award
BOOMERANG AWARDS
2013 Bronze, Adidas and Axe Apollo
OVER THE YEARS ACROSS MULTIPLE CATEGORIES
UNILEVER CITRAWon APAC Smarties, 2014 - Gold, Silver, and Bronze
HTC ONE MAX Won MobEx Awards, 2015
SAMSUNG WEATHER TRIGGEREDWon EMEA Smarties, 2014 - Silver and Bronze
CREATIVE AWARDS WITH BRAND AND AGENCY PARTNERS
Best Mobile Ad Network 2013
China Advertiser Association
Pathbreaker of the Year 2014
CyberMedia ICT
Outstanding Startup Of The Year 2014
Forbes India
Best Mobile Ad Network Mobile Entertainment
50 Disruptive Companies List MIT Technology Review 2013
AWARDS WE’VE WON
The world’s most powerful mobile advertising platform
www.inmobi.com | [email protected] | Follow us on @InMobi | facebook.com/inmobi