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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent. Brand-Matrix GM Ford PSA MBC Quelle: Geschäftsberichte; Analystenberichte; Best Cars 2008; JDP 2008; Bain Toyota VW/Porsche Fiat Chrysler Renault/Nissan Wirtschaftliche Stabilität Markenstärke Hyundai Desolat Solide Kritisch Sicher BMW Subaru Schwach Mittel Stark Mazda MMC Honda Tata Zahlreiche Marken mit schwacher Markenstärke werden in der Krise auf den Prüfstand gestellt, insbesondere bei Konzernen mit geringer wirtschaftlicher Stabilität

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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

Brand-Matrix

GM

Ford

PSA

MBC

Quelle: Geschäftsberichte; Analystenberichte; Best Cars 2008; JDP 2008; Bain

Toyota

VW/Porsche

FiatChrysler

Renault/Nissan

Wirtschaftliche Stabilität

Mar

kenst

ärke

Hyundai

Desolat Solide Kritisch Sicher

BMW

Subaru

Sch

wac

hM

itte

lSta

rk

Mazda

MMC

Honda

Tata

Zahlreiche Marken mit schwacher Markenstärke werden in der Krise auf den Prüfstand gestellt, insbesondere bei Konzernen mit geringer wirtschaftlicher Stabilität

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