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Core Product

BasicProduct

Augmented product

Potential ProductDr

iving

whe

Comm

unicat

ion

Wheelof

Compan

yDrivi

ng

wheel

Driven wheel

LEVITTSMODEL

Styling

BrandName

Package

Payback Efficiency

Quality

Traini

ng

SystemsApproa

chMa

intena

nce

Consultancy

Installati

on

Sens

it

iv

it

y

Name &Fame

Credibility

Reliability

Responsiveness

Flexibility

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CORE

B A S I C

A U G M E N T E D

P O T E N T I A L

Driving WheelA d v e r t i s e m e n t n te gr at ed C om mu ni ca ti o r od uc t p re se nt at io ns u bl ic it y E ve nt s e rs on al R el at io n

E R OH O N D A

Speeddistribut

ion

:Price

EfficientBike

Association

HrithiksChoice

GreatSpeed

Sturdy

Excellent

Performance

Franchise

-Re sale

SkilledMechanics

EasyMaintainence

Aft

er Sal

es

Serv

ice

Wheel of Usage experience By Customers

. , /-Rs 42 000

FourStroke

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CORE

B A S I C

A U G M E N T E D

P O T E N T I A L

Driving WheelA d v e r t i s e m e n t o rp or at e s em in ar s r od uc t p re se nt at io ns u bl ic it y E ve nt s e rs on al R el at io nGL a p t o p

Speeddistribut

ion

Economical

CostEfficient

Laptop

Association

Feelings

Good-After-Sales

Service

Makeslife

feelinggood

1yrInternatio

nalwarranty

&SafeSecured

Laptop

Excellent

Performance

Franchise

Exchangeoffers

SkilledMechanics

EasyMaintainance

Consultancy

TrialUsage

Wheel of Usage experience By Customers

. , /-Rs 27 000

80GB HDD

Intel AtomPcr

160GB HDD+DVD RW 54

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Awareness / Familiarity

Informa

tion regarding benefits & Attributes

Formati

on of Image personality about brand

Feelings associated with brand

Formation of L

inkages with experts / Peers and group norms.

Healthy incentives

promotion to excite customers into buying product

Purc

hase Behavi

R2R2 R2

R2

R1

R1

R1

R1

R1

DAVID AAKER s Model of Brand Building

R1

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http://www.titanworld.com/collections/series/Heritagehttp://www.titanworld.com/collections/series/Nebulahttp://www.titanworld.com/collections/series/Zoophttp://www.titanworld.com/collections/series/Orionhttp://www.titanworld.com/collections/series/Edgehttp://www.titanworld.com/collections/series/Octanehttp://www.titanworld.com/collections/series/WWFhttp://www.titanworld.com/collections/series/Raga-Diva

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TITAN & David Aaker Model Route 1 : Ad Exposure Attitude Purchase Behavior

Learning Phase: Awareness Information on brand attributes

Feeling Phase: Creation of Brand Image Association with brand Linking it with peers/experts

Action Phase: Buying a TITAN Watch

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TITAN & David Aaker Model Route 2:

Ad Exposure Purchase Behavior Attitude

TITAN uses following:

Catalogue Advertising :Used effectively to merchandise new models.

Newspaper Cuttings.

: -R O M O T I O N.1 Advertising.2 Sales promotion.3 Public relation

.4

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:dvertis ing m ed ia Television

Print

Internet :ublic rela ti on : , &Gift concept Gift Vouchers Gift Exchange

Wrapping

Promotion On Occasions :ales pr omo ti on Sponsorship

; . .,Seasonality i e exchange offers

Promotion through Contests

Discounts on budget segment watches

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