Brand name & logo

Brand promise

State the problem.

How do you know this problem is real?

How does your brand solve it?

• Say how: use graphics to explain your unique value proposition.

• Show how: models, renders, MVP, demo videos, product/service images (in use).

• If necessary, outline technical specifications.

Who does your brand speak to?

• Potential market size• Show areas of opportunity• Market changes: trends you are capitalizing on• Competitors: show your edge

What makes you unique?

• Show your team’s skills & experience• Show your track record

Traction

• Are consumers buying into your idea? Show evidence of market demand.

• How are you currently acquiring customers?• How fast are you acquiring them?• Show relevant milestones• Show third-party interest: media coverage,

investors, awards earned, partnerships sealed, large deals closed

What’s next?

• What’s your vision? • How will you get there? Any partnerships?• Why should your audience buy in? • Why should they buy in now (vs later)? • If appropriate, show entry and exit options for

investors and financial projections

Call to action

Contact information