brand partnership opportunities - crowdfunder uk · what is a champion of crowdfunding? 1. brands...
TRANSCRIPT
Brand Partnership opportunities
Our ‘Champions’ programme is an easy, low-cost
way for brands and organisations to get involved with
Crowdfunding – the most exciting and fastest-growing part of
the UK’s “innovation economy”.
Intro
What is a Champion of Crowdfunding?
1. Brands & Companies that want to support small
business, entrepreneurs, communities and
innovation.
2. Who recognise the value of associating with real
people, real stories, real businesses.
3. Who want to be part of the innovative
and fast-growing trend in crowd funding
– in a low-cost, low-risk way.
4. Who are looking for powerful stories
& content to support their grass-roots CSR
activities, build their reputation & good will and
generate awareness & traffic in a different way.
Summary
Example
A page with all your projects
• Prominently featured on Crowdfunder website
• Brand mentions & links in all relevant Crowdfunder
marketing, PR & Social materials
• Suite of assets and content for that Champion
to use in their own channels / CSR / PR / Social
Benefits
Assets, Benefits & Rewardsfor our Brand Champions
Prominent branding on the Crowdfunder website (achieving Xm impressions per month):
• Dedicated page under our Champions of Crowdfunding section
featuring the video and case study from their match-funded project(s)
and an editorial piece explaining why the brand is involved with Crowdfunder
• Clickable logo / banner / links on every live project in that relevant category
Requirement for nominal contribution of £100 (min) to that project to qualify
• Logo featured on every page footer
• Prominent on-page presence around around every project that the brand match-funds
Benefits & Rewards
• Priority alert for every new project that lists – which is relevant to their category
• Priority participation in Crowdfunder LIVE, and other Crowdfunder campaigns
Benefits
Assets, Benefits & Rewardsfor our Brand Champions
PR, Social and Media activation
• Mention in all press releases related to your championed projects
• Mention in all Crowdfunder PR and Social Media activity on a monthly basis
• Twitter handle integration into every ‘Project Share’ – to generate branded mentions
Assets provided to brand – for use in their owned channels, PR and CSR activity:
• Video Case Study for each championed project
• Editorial case study
• Endorsement & quotes from projects and ambassadors
• Suite of still images
• Annual infographic of all your projects and their impact
Benefits
Assets, Benefits & Rewardsfor our Brand Champions
Example
Example
Example
Your brand in our Champions section
Example
How to get involvedWhat’s required?
• For the right to be there, each Champion needs to match-fund a minimum of one project
• Why? To get involved and to provide the key content story
• For the right to appear on every category-related project page, each Champion needs to make a
nominal £100 (min) contribution to that project
Partnership fee
• £1,667 per month (£20,000 p.a.) for 12 months
• £1,250 per month (£15,000 p.a.) for 24 months
Value & ROI
MEDIA EXPOSURE
• Crowdfunder guarantees a minimum level of on-site exposure for your brand
• Crowdfunder guarantees a minimum level of PR and Social coverage for your brand
CONTENT PROVISION
• Crowdfunder will supply at their own cost all content assets, videos and case studies for each
Champion to make use of
Get involved
