brand philosophy€¦ · 2017 2018 "best brand of the year". hailey baldwin, new global...

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Page 1: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

Anne Hathaway

Page 2: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

Brand Philosophy

Bolon Eyewear believes that respecting diversity is the only way to truly respect individuality. The brand encourages people to express their individual style in every moment in life by offering a wide variety of unique fashion designs, from classic, elegant, chic to modern-retro to meet everyone's style.

Be the brand for all. This is the story of Bolon.The story of all of us.

My Style, My Bolon.

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Page 3: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

Hailey Baldwin

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Page 4: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

It's all about diversityBecause Bolon Eyewear celebrates individuality andself-acceptance by respecting diversity, everyone's style and personality should be celebrated.

Its distinct core value is strongly reflected by its brand ambassadors. Each of them has been selected to appeal to various personalities & fashion styles, making BOLON EYEWEAR a brand for everyone.

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Page 5: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

Anne Hathaway & BOLON

Hailey Baldwin & BOLON

Academy Award winner, Anne Hathaway has been Bolon's brand ambassador since 2016. Known for her elegant fashion style, the actress is the perfect fit to represent the brand values with glamour and elegance

"To me Bolon Eyewar represents fashion, elegance and style. I like my style to be real, approachable, to reflect what I feel like doing that day."

With the charming personality and effortlessly chic persona, Hailey Baldwin, the famous American top model, is the new 2018 global face of Bolon Eyewear. The rising American supermodel epitomizes unique attitude and exudes personal confidence.

"I really love the collection. I like how wide the range is, their styles are geared towards different people. I am all about being yourself, and this what I like about BOLON."

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Page 6: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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BRAND HISTORY

2003

2011

2014

2014

2016

2015

2017

2018

"Best Brand of the Year".

Hailey Baldwin, new globalBOLON ambassador.

Anne Hathaway,the new brand ambassador.

1st Silmo Paris event.

"Best sunglasses brand of the year" award.

BOLON Eyewear was founded.

BOLON Eyewear listed inAPAC region. Sophie Marceau, the 1st BOLON International ambassador.

BOLON International launch.1st Mido Milano event.New BOLON flagship boutique opening in Singapore.

Ranked amongstthe Top 500 Asian brands.

"Most influential brand in Asia eyeglasses industry."

Page 7: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

06

2017

2018

2017 2016

2015 20032015

2017

2018

Page 8: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

05

Design in Italy

Page 9: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

It's all about craftsmanship

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Provide the best comfort wearing is part of Bolon's philosophy.

Every single frame is made with quality materials to offer lightness, resistance and perfect fit for all face features.Every detailed design is carefully thought-through to give each frame its unique features.

Page 10: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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Advantagesof the High-Definition Polarized Lenses

HD VISIONFlawlessly displaying every wonderful detail

TRUE COLORSPerfectly reproducing the exact colorsas perceived by the human eye

UV 400 PROTECTIONEffectively blocking harmful UVA, UVB & UVC rays

DURABLE & EASY TO CLEANThe vacuum coating is water repellent,and scratch/stain resistant

ANTI-GLAREBlocking glare allows for a clear viewand helps prevent visual fatigue

IMPACT RESISTANCEShatter-proof lens which is saferand lighter than glass lenses

COMFORTABLE VISUAL EFFECTExceptional Anti-Reflective coating helpsrelieve eye strain and relax the eyes

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Page 11: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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BOLON & Essilor

BOLON and Essilor merge their expertise in their commitment to visual health protection. Together, Bolon and Essilor offer the best tailored experience in terms of frames and quality lenses.

BOLON & Essilor, the winning parternship.

Page 12: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

ANGOLA

AUSTRALIA

BULGARIA

CAMBODIA

CANADA

CHINA

COSTA RICA

CZECH REPUBLIC

FRANCE

GEORGIA

GREECE

HONG-KONG

INDIA

INDONESIA

ITALY

JAPAN

KENYA

KOREA

LEBANON

MALAYSIA

MOROCCO

NETHERLANDS

NEW ZEALAND

OMAN

PHILIPPINES

PORTUGAL

QATAR

RUSSIA

SAUDI-ARABIA

SEYCHELLES

SINGAPORE

SLOVAKIA

SOUTH AFRICA

SPAIN

SRI LANKA

SWITZERLAND

THAILAND

TUNISIA

TURKEY

UAE

UK

US

VIETNAM

BOLON Eyewear in the world

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Page 13: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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Page 14: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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Page 15: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

2018 Collection Inspiration

Modernity & elegance have always been the design spirit of the brand. Always on top of the current fashion trends, each frame is made with premium quality materials and crafted with utmost care to offer a unique contemporary fashion style.

With a combination of Fashion & Craftsmanship spirit, Bolon Eyewear redesigns the classic styles by integrating modern and qualitative details to make every single design a unique piece of art.With this obsession to always provide superior comfort wearing, Bolon Eyewear uses innovative advanced techniques to offer lightness and a perfect fit.

At Bolon, Fashion & Quality is never compromised.

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Page 16: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

THE NEW ICONIC OVERSIZED styleBL6065

Embracing elegance and class, this new oversized style has been inspired by the contemporary city-lifestyle of women.

A unique design which features an oversized frame and highlights femininity with the curved temples. The combination of the gold lines and the black contour gives an urban-elegant fashion look.

Made with TR90 and gold metal rims, the style offers extreme comfort wearing and resistance. Premium lenses with HD polarization. Available in different color lenses.

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Page 17: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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C10

D12

C20 D11

D30

Black/gold framePurple-grey full-colour

high-definition polarized lenses

Black/gold frameFuchsia anti-reflection coated

high-definition polarized lenses

Tortoiseshell/rose gold frameGrey gradient

high-definition polarized lenses

Clear pink/rose gold framePink anti-reflection coated

high-definition polarized lenses

Black/gold frameLight gold anti-reflection coated high-definition

polarized lenses

BL6065

Unique oversized frame integrated with curved temples.Made with metal and TR90. HD polarized lenses. Large frame for a chic-elegant fashionable look.

Page 18: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

THE BOLON AVIATORsignature

The Ultimate Art of Fashion & Craftsmanship.

A new Aviator style is born.Made with selected premium quality materials, the Bolon Aviator range provides superior comfort wearing with a lightness never felt before and comfortable temples.

The minimalist design enhanced with pure lines contour gives a unique effortless fashion elegant look.The wide range of the different Aviator styles & color lenses choices make the Bolon Aviator design unique: from a casual-chic to a more fashionista look, the Bolon Aviator meets everyone's style.

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Page 19: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

Hailey Baldwin x BOLON Aviator special editionBL1000D10

Hailey Baldwin has her favorite Bolon style, the Legend BL8010 aviator from the 2017 collection."I like wide frames in general and I like Aviator styles. But there is something special with the Bolon Aviator, the comfort wearing: the frames are incredibly light - and the fit is just perfect for me".

To celebrate with the brand iconic Aviator style in the new 2018 collection, Hailey Baldwin has collaborated on one of the designs of the range. Made with titatium, BL1000D10 provides lightweight and a superior quality of comfort wearing. With its matte black frame and mirror lenses, this unique design gives you a timeless casual-fashionable look.

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Page 20: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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BL1000

The new aviator frame for women and men.Made with high-quality titanium for a superior lightweightand comfortable frame.For a trendy-casual fashionable look.

Gold frameBlue reflective mirror lenses

Matte black frameBlack anti-reflection coated

high-definition polarized lenses

Silver frameLight blue gradient

anti-reflection coated lenses

Golden frameBlue-grey full-colour

high-definition polarized lenses

D10C60

B61 B90

Page 21: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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Page 22: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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THE BOLON AVIATORwith photochromic lenses

Transitioning from indoors to outdoors, the lenses will seamlessly adapt to the perfect tint according to the intensity of UV light. The typical transition takes about 38 seconds to achieve the best effect, so that the eyes are always in a comfortable state.

INDOOR OUTDOOR

Page 23: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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BL7017A63 BL7019A65

BL7019A66

BL7017A65

BL7017A66

Rose gold metal frameClear yellow photochromic lenses

Gold frameLight pink photochromic lenses

Rose gold frameFuchsia photochromic lenses

Gold frameLight pink photochromic lenses

Rose gold frameRed photochromic lenses

BL7017 & BL7019

An updated classic aviator design with modern lines. Superior lightweight, high-comfort wearing, high sun protection.

The BL7019 gives a feminine and stylish fashion look with the curved double-bridge.

Page 24: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

The BOLON AVIATOR OPTICAL signatureBJ7023

The Bolon Aviator story continues with Optical BJ7023.

The fine lines contour gives a chic modern urban style.With the temples made with premium metal and acetate materials and the ceramic nose pads, the frame offers a superior lightweight and high-level of comfort wearing.

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Page 25: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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BJ7023

Modern aviator optical design. Temples reinforced with acetate material for more comfort.

Comfortable nose pads.For a modern-urban fashionable look.

B10 B60

B90

B30

B11

Gold/matte black (front outline) frameBlack temple

Rose gold metal frameTortoiseshell temple

Matte black frameBlack temple

Yellow metal frameTransparent/golden reinforced temple

Light gunmetal frameDark blue horn-rimmed temple

Page 26: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

THE DOUBLE-LENSES seriesBL7013 & BL7015

The Double-Lenses series, the Iconic Bolon Eyewear signature style. The Art of Craftmanship. A unique style combining a retro & contemporary design for a trendy fashion look.Designed with a very unique avant-garde double-lenses innovative technique: rimless mirror surface that captures the movement of light and shadow.This cutting-edge design lenses offers each frame a unique geometric shape, made with high-level qualitative selected materials. The series mix rimless mirror surface that is overlapped with colorful lenses.

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Page 27: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

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BL7013 & BL7015

Innovative cutting-edge design lenses. Different geometric shapes and colour lenses

for a fashion and trendy look.

BL7013A11

BL7013B50

BL7013A60

BL7013B10

Dark Silver / Silver Cateye Frame

Light Purple / Tawny Cateye Frame

Light Gold / Gold Cateye Frame

Purple / Gold Cateye Frame

Silver / Grey TemplePurple Polarized Lenses

Light Gold / Tawny TempleBlue / Purple Lenses

Light Gold / Tawny Floral TempleOrange / Pink Lenses

Grey / Gold TemplePink Lenses

BL7015A11

BL7015B50

BL7015B10

BL7015B20

Dark Silver / Silver Round Frame

Purple / Gold Round Frame

Purple / Gold Round Frame

Light Tawny / Gold Round Frame

Silver / Grey TemplePurple Lenses

Light Gold / Tawny TempleBlue / Purple Lenses

Grey / Gold TemplePink Lenses

Light Gold / Yellow Floral TempleLight Purple Lenses

Page 28: Brand Philosophy€¦ · 2017 2018 "Best Brand of the Year". Hailey Baldwin, new global BOLON ambassador. Anne Hathaway, the new brand ambassador. 1st Silmo Paris event. "Best sunglasses

www.boloneyewear.com