brand positioning of tirupati cotton seed oil
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Positioning Statement Point of Parity Point of Diffrence Stage in Product Life Cycle Strategy for the PLC Stage
Company does not have any specific statement for the brand
As it is an daily need for all, company believes that customer will be yours if you provide them with quality product
Pure Cottonseed Oil
New Tin or Jars
Quality conforms to Prevention Food Adulteration Act
Various Technical Parameters
Available in 15 Kg Tin, 15 Ltr Jar, 1 Ltr Bottle and pouch
India’s first edible oil company to get accreditation of Food Safety Quality Management Certification of ISO 22000:5000.
Market share in Refined Cottonseed Oil in Gujarat is more than 61.00 % as per A.C.Neilson report.
Institutional Sales to Corporates viz., ITC, Haldiram, Dabur India etc.
The Company has a strong Distribution Network through out India comprising of 7 Own Depot, 120 Distributors, 1700wholesaler / Retailer outlet.
The Brand has above 61% market share in Gujarat
Is becoming a well accepted brand outside Gujarat
Hence we can say that its in the Growth Stage of PLC
Marketing Campaign in other state to make the brand popular and acceptable
Clearly highlighting the POD in advertisements
Build intensive distribution network outside Gujarat
Focus more on institutional sales, mainly targeting hotel industry