BRAND PRESENTATION

“An original lucky story tell ing”

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It ’s in our DNA to tell stories. Each product has its

own story and our shops are a place to experience

and explore one’s senses, making of Budha Khe Rhi

Brasil a Brazil ian, eco-friendly, original, creative and

innovative clothing & shoes brand. Our company

offers a variety of three l ifestyle l ines for our

different customers in their respective niches.

“Budha Khe Rhi is much more than a brand, it is a state of mind”.

P R O F I L ECompany

Budha Khe Rhi is much more than a brand. It is a state

of mind; It ’s a kiss in the rain, a party at the beach,

a toast with your friends. It ’s traveling without leaving

home. Forget about tomorrow. It ’s not being afraid of

being happy. It ’s getting to the end of the run and feeling

it was all worth it . It ’s understanding that all the distance

in the universe is here and all the time is now.

Budha Khe Rhi started in a lucky trip around Asia.Thailand, India, Nepal, Indonesia, Laos, Singapore &

Bangladesh.

Carrying nothing but backpacks and an adventurous spirit ,

two best friends explored the Asian continent and they

were amazed by the oriental culture and lifestyle. When

they were back in Brazil , they never stopped wearing the

traditional thai fisherman pants. Months later, with two

other great friends, they decided to handcraft these thai

pants and sell them in paradisiac beaches around Brazil .

In a short time, Budha Khe Rhi became a professional

brand, without losing it ’s DNA. Young spirited, laid back,

irreverent, innovative and cool. A brand that connects

emotionally with its fans.

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“ A real brand that started with only R$15. A brand made by

real people”.

“ Since our very first piece of

clothing, a pair of thai fisherman

pants, our products carry authenticity

and boldness”

C H A M P I O N SWe are the

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“Budha Khe Rhi was the only clothing brand invited to be part of RIO +20”

In 2013, sales in the Brazil ian fashion market reached R$170 bil l ion. –source: Instituto de Estudos e Marketing Industrial (Iemi). Brazil is the fifth most attractive apparel market in the world, a fractionated market, where the giant players control only 12% of all market share – source: IBOPE.

“We transform organic fabric into cool fashion. Recycle bottles and construction pipes are part of our shop’s design. Our clothing tag is made of seeds. If you come

by bike to one of our shops you get an exclusive discount”

There are plenty of opportunities in Brazil and abroad. In a connected free and well informed world, people that are ahead in this reality are searching for new possibil it ies and alternatives for their l ives by making more conscious, customized, sustainable and emotional related decision. People are searching for much more than just a product. They search for a story, a concept and a soul behind of that.

“The customer is the captain of his destiny”

A N D M A R K E TMacro trends

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A U D I E N C ETarget

Youth is the largest part of our target

audience.

18 - 35 years old is our customer average.

Budha Khe Rhi’s universe.

Hipsters, cosmopolitans,

Dj’s, yoga lovers, geeks, laid backs,

moviemakers, tripaholics, music

lovers, artists.

Pretty much50% male and50% female.

F A N S

Much morethan customers,

“customers writing positive things about

Budha Khe Rhi”

“People easily get emotionally connected with our value proposition. Only a few brands in

the market can do this l ike we do”.

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ANIMALS ROCKBUDHA FESTIVAL

P R O D U C T SBudha Khe Rhi’s We’re visionary. We combine consciousness with guts and

courage to create our products. We spread optimism for those who wear our brand. We believe in building a better world”.

Over 10 years of, we have developed a rare abil ity to communicate with our fans.

Theme collections. Inspired by: pop culture, music, movies, travel, positive atitude & humor.

More than 2500 exclusive SKU’S

Logistics: New products every month in the stores according to a collection delivery calendar. BEST SELLER PRODUCTS ARE OFFERED MONTHLY TO OUR SHOPS.

2 MAIN COLLECTIONS

One theme per collection

Subdivided in 3 themes that connect to each other

WINTER

SKU’S: 800 year

SUMMER

Number of categories: 26Number of categories: 26

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B E N C H M A R K S

Key words: Originality, authenticity, social cause, history behind the product.

TOMS – USA, Shoes brand focus in ESPADRILLES. The brand had its start after a backpacking trip

around South America. There is a strong social appeal behind brand’s strategy, that they call “one for one”. Toms is all over the American wholesale, spreading

an original and “catchy” concept and design.

Life is good – USA, t-shirts brand, started by two brothers in the east coast, sell ing their creations

across America in a car. Life is good, as the brands name suggest, is about spreading positivity and optimism. Company’s social causes work is well

communicated throw social media.

Key words: Originality, authenticity, social cause, history behind the product.

Urban Outfitters – USA, It ’s a multinational clothing company, which largely draw from different styles, each one very well defined. UO retail is rustic, cool and hipster. They created an emotional bond with their target costumer by giving thema differencial

shopping experience.

Key words: Originality, niche, identity, concept, cool, design.

B E N C H M A R K SDesigual – SPAIN, Clothing brand with strong DNA, non-usual. Real story, created by a Swiss that

started sell ing different t-shirts in a Spanish beach.Desigual’s retail is colorful and authentic. Company’s

growth is related to an operational investor entrance in the partnership, a person with business knowledge. Nowadays, Desigual is an international

brand, spread out all around the globe.

Innocent Drinks – UK, organic juices brand. They started from zero, bringing a different idea to the

British beverages market, once they were one of the only ones producing “truly” real juices around there. The juices were so unique that Coca- Cola Company

decided to buy part of the company.

Key words: Originality, authenticity, niche, identity, concept, cool, design.

Key words: Originality, authenticity, organic cause, history behind the product.

W I T H T H E S E B E N C H M A R K S ?

Originality, authenticity, identity, real concept to

tell and to share. All of the 5 benchmarks and Budha Khe Rhi are much more

than just a product. They create humanized emotional

connections withtheir customers.

“Budha Khe Rhi is much more than a brand and a clothing store. It ’s not just about buying and sell ing.

We interact with our target audience in actions that go

beyond that”.

Story tell ing

What does Budha Khe Rhi Brasil have in common

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R E T A I LBudha Khe Rhi’s Budha Khe Rhi today is a franchise company. We

support our retailers by passing our know how, so they can reach their costumer with creative and

emotional actions.

EXCELLENCE in creating the right mix of product, EXCLUSIVE and ORIGINAL graphic designs, a UNIQUE and INTERACTIVE retail to connect

emotionally with our customers making them a part of the brand.

BAR STORE

A Bar and a concept store in the same space. Such a great combination!

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R E T A I LBudha Khe Rhi’s

KIOSKBUDHA KHE RHI

POP UPSTORES

Focus in sell ing the best sellers categories and in easy to buy products.

Temporary shops, open in certain parts of the year.

Budha Khe Rhiis commercialized

in more than

100 wholesale stores and in

17 shops around

9 Brazil ian states.

Head OfficeRua Dr. Timóteo, 917/401 – Bairro Moinhos de VentoCEP 90570-041 - Porto Alegre/RS+55 51 3209-2005

Budha Khe Rhi Brasil is registered as a trademark at INPI (Brazil ian National Industrial Propriety Institute) since 2005.

CONCEPT STORE FÉLIXRua Félix da Cunha, 1149

Porto Alegre – RS51 3517 1149

ESPAÇO BKR CIDADE BAIXARua General Lima e Silva, 867

Porto Alegre – RS51 3414 2604

BUDHA KHE RHI SHOPPING PRAIA DE BELASAv. Praia de Belas, 1181 3º piso

Porto Alegre – RS51 3108 2604

CAPÃO BEACH STOREShopping Lynemar - Rua Sepé, 1896 Loja 46

Capão da Canoa – RS51 3416 0822

GAROPABA BEACH STORERua João Orestes do Araújo, 246 Loja 6

Garopaba – SC48 9192 6779

BUDHA KHE RHI SHOPPING IGUATEMI CAMPINASAv. Iguatemi, 777 2º piso

Campinas – SP19 3254 3963 / 3254 3978

CONCEPT STORE AUGUSTARua Augusta, 2415São Paulo – SP11 3063 5553

BUDHA KHE RHI SANTO ANDRÉRua das Figueiras, 681Santo André –SP11 4432 0050

BUDHA KHE RHI SHOPPING TIJUCAAv. Maracanã, 987 2º pisoRio de Janeiro – RJ21 3197 2222

VR STORERua Luiz Alves Pereira, 377 Loja 04Volta Redonda – RJ24 3342 8041

BUDHA KHE RHI MARINGÁAv. Herval, 236Maringá – PR44 3034 0374

BUDHA KHE RHI GRAND PLAZA SHOPPINGAvenida Industrial, 600 Loja 312Santo André – SP