brand profile

what is kensie?

a runway inspired collection with a romantically modern feel.

brand description

feminine with a slight edge.hip and pretty.whimsical.modern yet soft.for day or play.full of textures.romantic prints.bold colors.effortless.shyly confident.accidentally chic.comfortable cool.

profile

single or dating.

educated albeit unconventional or conventional.

she is in college or is in the early stages of her career.

uses technology to work for her, and it is ingrained in her day-to-day existence. this is how she shares her fun.

differentiated from the “me generation” by her non-cynical, non-rebellious attitude.

likely sharing an apartment with friends.

core values

don’t tell me what’s cool,i will figure it out.

i want variety,never sure what i’ll feel like wearing tomorrow.

make it pretty but with an edge,i like the tough bits but i am a girly girl at heart.

i dress for my mood, i will not be defined.

give me clothes that work from morning until night,not sure where my day will take me.

always pushing the limits,i like simplicity but i want to make a statement.

who she is

effervescent, good-natured.easy to be around.likes to create looks.follows trends but invents her own spin.passionate.laughter is her drug, always being silly.likable and a contributor.a non-cynical yet slightly rebellious attitude.always evolving her persona, still exploring who she is.loves a sense of the past.not seeking perfection.influenced by pop culture.obsessed with her friends.slightly sarcastic.messy in an adorable way.enjoys art. she draws, maybe not so well.family time and comfort food are her jam.

she’s not

easily influenced by others.introverted.a homebody.afraid of getting her hands dirty.a snob.stuck in her ways.

“i believe that laughing is the best calorie burner. i believe in kissing, kissing a lot. i believe in being strong when ev-erything seems to be going wrong. i believe that happy girls are the prettiest girls. i believe that tomorrow is another day and i believe in miracles”

- audrey hepburn

personal stylepretty with an edge.layering and loose fabrics.mixes looks – frills with cleaner, modern lines.appreciates feminine touches.elegant yet raw.slightly undone. worldly/cultural touches.fashion forward but puts her own spin on it.tasteful not trashy.day to night.

celebrity influencebella hadiddelilah rinnaemily ratajkowskiemma watsongigi hadidhailey baldwinkendall jennerkylie jennerlily collinsmary-kate & ashley olsennicole richieolivia palermosarah jessica parkerselena gomezvictoria beckham

lifestyle picks

music: top 40s, indie pop and spotify

tv: girls, orange is the new black, sex and the city, pretty little liars, the mindy project, masterchef, the bachelorette, broad city, friends, anything on e! and what’s trending on netflix, hulu and youtube

style inspiration: instagram, bloggers, celebrities, runway shows and snapchat

beverage: water sometimes bubbly sometimes flat, iced tea, martinis, champagne and cocktails

exercise: salsa dancing, yoga, walking her dog, bike riding, adventure sports, kick boxing, soul cycle, barre - a mix of activity as she changes it continually

flowers: roses and peonies

home décor: a mix of french, modern and found, pieces from various cultures tossed about with new and vintage

food: smoothies, sushi, pizza, salad, fusion food, acai bowls, and the odd classic burger and fries

spending habits: her appearance and entertainment are priorities and the bulk of her extra income

personal stylepretty with an edge.layering and loose fabrics.mixes looks – frills with cleaner, modern lines.appreciates feminine touches.elegant yet raw.slightly undone. worldly/cultural touches.fashion forward but puts her own spin on it.tasteful not trashy.day to night.

celebrity influencebella hadiddelilah rinnaemily ratajkowskiemma watsongigi hadidhailey baldwinkendall jennerkylie jennerlily collinsmary-kate & ashley olsennicole richieolivia palermosarah jessica parkerselena gomezvictoria beckham

other brands she shops

adidasfree peoplelululemonmadewellpixie marketreformationtopshopzara

brands she aspires to

3.1 phillip limalberta ferrettialexis mabilleband of outsiderschloéelizabeth and jameshelmut langisabel marantmarc by marc jacobsno. 21philosophy di lorenzo serafinirag and boneseaself-portraitulla johnsonvalentinozimmermann

a lifestyle brand

kensie is a lifestyle brand that dresses the life of a modern girl including:

bath and bodybeddingbeltscandlescold weather accessoriescosmeticsdenimelectronic accessoriesfashion scarvesfragrancefootwearhandbagshomehosieryjeansjewelrykensiegirl - kidslingerieperformanceouterwearoptical eyewearsleepwearslipperssunglassesswimweartravel accessorieswatches

voguenylon

cosmopolitan

instyle

ellemarie claireglamour

style watch

in the media