brand proposal for wgsjbc radio
DESCRIPTION
Brand proposal for the WGSJBC Radio Station.TRANSCRIPT
Brand Proposal for WGSJBC RADIO
Prepared byFlorence Anyasor
for Now and Forever
The Wedding Design Company
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Table of Contents
Page
Project Summary ............................................ 4
Concept #1 ..................................................... 5L.O.S ..................................................................... 6
Concept #2 ..................................................... 7L.O.S ..................................................................... 8
Concept #3 .....................................................9L.O.S. .................................................................... 10
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Project Summary
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Rob Griffin is looking to rebrand his radio station. He would
like the brand to be vibrant, eye-catching, sexy, but with
a touch of Christian values. Being a Gospel, Smooth
Jazz, Biblical Commentary Station, his goal is to not be
overly religious, but something that will attract his primary
demographic women. This project was a little challenging
because it took alot of thinking, inspiration and sketching
to understand how the client wanted the logo designed. I
created three concepts that I believe were closely related
to what he was aiming for. As mentioned, I had a really
tough time with the concepts getting it to attract women but
strongly believe they hold the vibrant and eye-catching theme
for the radio station.
Concept #1
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For the first concept I decided to use a microphone as the main symbol for the
logo. Since its supposed to be a talk station combined with gospel and smooth
jazz I thought a microphone along with soundwaves would represent sending
out a message to the people, especially women when they hear the combined
music style played on the station. I decided to use a gold gradient color on the
microphonesince gospel and jazz radio stations use have that type of color. I kept
the color on the title to help it stand out more to catch the person’s attention and
used a thin typeface for the subhead.
Smooth 90.5 FMHD
Smooth 90.5 FMHD
Look of Success (L.O.S)
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Concept #2
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WGSJBCRADIO on Smooth 90.5 FMHD
WGSJBCRADIO on Smooth 90.5 FMHD
For the second concept I thought it would be nice to use an instrument as the main
symbol for the logo. Instead of a saxaphone, since its the most common instrument
seen on logos and played, I used a different brass instrument which is the trumpet.
To make it look more eyecatching like the first one, I used music notes, a cross,
bird, and a heart coming out of the instrument. I felt that this one had a little bit a
vibrance in it when when you add the heart and bird in two different colors at the
same time it feels like a little fun is added to it.
Look of Success (L.O.S)
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Concept #3
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I went in a different direction for the third concept. I heard the client wanted to add
vibrance to the logo design so I thought a shooting star could help bring it out. I
used different shades of blue for the colored version to show more of the vibrance
look and feel also to represent the theme of the station. I think the third one might
attract women’s attention because since its a gospel jazz talk radio station, the
music they play on the radio can help the females start to spark something inside
of them to make them shine.
Smooth 90.5 FMHDWGSJBCRADIO
Smooth 90.5 FMHDWGSJBCRADIO
Look of Success (L.O.S)
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123 Main Street Park Forest, IL 60466 E-mail: nowandforeverwedding.com Phone: 312-587-6093 Fax: 312-587-4504
The Wedding Design Company