brand protection tedx orenda
DESCRIPTION
How can you protect your brand? You can't control what people think and say, so build your brand with Authenticity, Integrity, Transparency, Passion & Playfulness which will create a tribe of ambassadors and result in a brand that protects itself.TRANSCRIPT
Brand Protection
Brand Protection
Brand Protection
Brand Protection
If we can’t control it, how
can we protect it?
Mum’s Actions: New Terminology:
Known for her passion for changing education system & caring for children
Personal Brand Positioning
Driving sports car & rebellious nature
Brand Differentiation
Guinea Pigs and Horse rides Client Experience
Mothers Club Meetings Client Engagement
Changing time & format of Mothers Club Meetings
Responding To Client Needs
Building relationships with Cleaner & local businesses
Strategic Alliances
Visiting parents at their homes Conversation Marketing
Building a school renowned for it’s fun, caring & supportive culture
Brand Equity
Ultimately…
Built a Tribe of Raving Fans!
( A.I.T ) + P + PAuthenticityIntegrityTransparencyPassionPlayfulness
