brand south africa annual performance plan/ business plan 2015/16 final january 2015

BRAND SOUTH AFRICAANNUAL PERFORMANCE

PLAN/BUSINESS PLAN

2015/16FINAL

JANUARY 2015

PROGRAMME 1: ADMINISTRATIONSTRATEGY: ENSURE BRAND SA IS SUSTAINABLE AND A HIGH PERFORMANCE ORGANISATION

NoKey Result Area

Outcomes/ Measures

Outputs Base line Target Target Target Target Target Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q4

1 Develop & manage the organisational capabilities we need both locally and globally

Functioning business model

Ensure effective and accurate board administration

Achieve a clean audit report

Ensure effective governance and governance in the organisation

Targeted recruitment

1.1 Develop a Business case to secure appropriate level of funding

Developed Funding model.

1.1.1 Approved business case to secure funding

Board Approved Funding Model.

n/a Board and EA Approved business case to secure funding

n/a

1.2 Entrench sound governance

Unqualified auditEfficiently managed Board MeetingsEfficiently managed board meetings. 100% compliance on all Governance checklists.

1.2.1 Unqualified audit.

Unqualified AG audit report.

Manage Board and committee meetings efficiently

100% Governance compliance

1 x board meetings.1 x set of minutes1 x attendance register1x Quorum

Implementation of the approved check list


Monitoring compliance and updating compliance status


Monitoring compliance and updating compliance status


100% compliance with relevant legislation for Brand SA Trust

1.3 Entrench effective financial management

Established SCM unitInternal audit plan and regular reviews.

1.3.1 Monthly management reportsEffective and compliant supply chain management & internal controls; Planned internal audit reviews

Monthly reports to EXCO and quarterly reports to ARCO.Clean SCM internal audit.




1.4 Implement structure, appoint right people in right jobs

New structure implemented.Rewards programme implemented.

1.4.1 Implement HR plan;Implement talent management & rewards programmes

Brand SA psychometric Tool in place

Staff complement as per approved three year plan.

Targeted recruitment

Source talent management, and psychometric tool supplier/s(TOR:3yr term)

Recruitment drive concluded.

Appoint T/M (incl training)and psychometric supplier, Contract and SLA completedImplement phase 1 of T/M process (GM level)

EBLAP rewards programme implemented

Implement phase 2 of T/M process (Management level)

Implement phase 2 of T/M process (staff level)Review T/M programme and psychometric tool

1.5 Review & restructure foreign offices

Legal review of current structure and taxation matters.

1.5.1 Full staff complement in approved international offices

UK Country Head appointed and deployed.USA Country Head induction concluded.Legally established China office

Legally established USA and UK offices.

Monthly operational reports

Monthly operational reports

1.6 Improve internal communications

Regular team talksMonthly internal newsletter distributed to all staff.Fortnightly Board bulletin distributed.

1.6.1 x Monthly Team Talks12 x Internal newsletter 12 x Staff communique24 x Board Bulletin

3 internal newsletters distributed3 Team Talks6 x Board bulletins

3internal newsletters distributed3 Team Talks6 x Board bulletins



1.7 Implement ERP system

Business Requirements assessment concluded.

1.7.1 Business requirement assessment presented and approved at EXCO

Implementation of recommendations in a phased manner as per report findings (Annual target).

Fully functional ERP system as per approval plan.

PROGRAMME 1: ADMINISTRATIONSTRATEGY: ENSURE BRAND SA IS SUSTAINABLE AND A HIGH PERFORMANCE ORGANISATION

NoKey Result Area

Outcomes/ Measures


1 Legal Compliance

Implementation of compliance Governance practiseLegal compliant business

1.8 Manage all Brand SA Trademarks, SLA’s, Contracts and all legal matters

Secured trademarks in 18 countries (SACF and POL)

Secure trademarks in 30 countries

Managed trademarksDrafted or vetted legal documents




1.9 Completed and Approved Strategic, quarterly reports, Annual reports and business plan

2014/15 annual and quarterly reports

On time submission of Q1 report




1.10 Manage litigation /ADR

Ensure that litigation is kept to the minimum and cost effective

Managed litigation/ADR




1.12 Monitor and ensure legislative compliance

Approved and implemented Compliance Checklist

Managed legislative compliance




1.14 Manage external legal service providers

Keep external legal costs to the bare essentials

Managed external service providers




3

PROGRAMME 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: TELL THE SA STORY TO KEY AUDIENCES TO POSITIVELY INFLUENCE BOTH AWARENESS AND PERCEPTIONS/ PROVIDE INSIGHTS, INFORMATION AND INSPIRATION (PRIDE AND PATRIOTISM) FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.

No Key Result AreaOutcomes/ Measures


2 Brand Marketing & Reputation Management/1

2. Create and orchestrate messages that positively tell the South African story, with emphasis on the NDP

2.1. Finalise overall country messaging & key messages for select target markets and or audiences

Consolidated draft messaging completed

2.1.1. Approved and implemented messaging framework & key messages for select target markets and or audiences

Obtain inputs from key departments and stakeholders – DTI, DIRCO, DOC, business associations, relevant state owned enterprises

Develop ongoing messaging as per business objectives, strategic programmes and tactical opportunities

Submit to IMC on Communications; ICTS and Economic Clusters for approval

Submit to FOSAD for approval


Submit to Cabinet for approval

Implement country messaging framework (subject to approval) Work with DIRCO to circulate to all missionsDevelop ongoing messaging as per business objectives, strategic programmes and tactical opportunities

Implement country messaging framework(subject to approval)


2.2 Align stakeholders with brand initiatives

Stakeholder training in 9 provinces. Training toolkit developed.

2.2.1 Implement Brand and message alignment training programme (Incl. nation brand masterclass) for country and provincial communicators. Achieve 60% brand alignment

R300 000.00

2.2.2. Complete phase 1 of institutionalising Nation brand masterclass. Brand and Branding alignment workshop

R450 000.00

Traincommunicators in Tourism Agencies, Metros as per PYP activations plan SOECA in 2 provinces.

Initiate process of formalising and accrediting Nation Brand Master Class (build business case) with MICT and MASA

Traincommunicators SALGA ,Metros as per PYP activations plan in 3 provinces.Host Nation Brand Masterclass

Initial consultations with MICT and MASA

Train organised business, Consumer goods councilMetros as per PYP activations plan in 3 provinces.

Submission of course content

Brand & Branding engagements

Train communicators as per PYP activations plan in 1 provinces

Review and amend course contentSubmission to MICT for approval

2.2.3 Updated Brand and message alignment toolkit on line

R350 000.00

Toolkit updated and loaded on-line

Toolkit updated where relevant and loaded on line



4

Programme 2. Brand Marketing & Reputation ManagementSTRATEGY: Tell the SA story to key audiences to positively influence both awareness and perceptions/ provide insights, information and inspiration (Pride and Patriotism) for others to tell the South African story.





2.3 Develop and implement integrated international programmes

GSA network expanded in UK, USA, and expanded to UAE and Australia. 1819 subscriptions.

2.3.1. Revise the GSA network strategy to grow and expand the network by 10% in UK; USA; China; UAE; Australia; Kenya, DRC, Ghana, Nigeria & Angola

Review implemented GSA programme

R600 000.00 (GSA – Africa & Middle East)

R100 000.00 (Australia)

USA – R100 000.00UK – R100 000.00

Develop integrated GSA strategy

Investigate South Africa expat groupings to identify potential partners

Implement integrated GSA programme across all targeted key markets



Achieve annual target of 10% increased membership.

n/a Review, measure impact of GSA programme per market activated

Review, measure impact of GSA programme per market activated

Review, measure impact of GSA programme per market activated

5

PROGRAMME 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: TELL THE SA STORY TO KEY AUDIENCES TO POSITIVELY INFLUENCE BOTH AWARENESS AND PERCEPTIONS / PROVIDE INSIGHTS, INFORMATION AND INSPIRATION (PRIDE AND PATRIOTISM) FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.No Key Result Area

Outcomes/ Measures




2.4. Develop & implement integrated domestic programmes

Supported and implemented: SONA; Nation Brand; Integrated PYP programme; Sowetan Dialogues; Dept. of Home Affairs

2.4.1.Implement domestic programmes through own and key stakeholder programmes/activations for all provinces (non Metro) focusing on civic pride, competitiveness , national days of significance and NDP

PYP awareness levels to grow from 44% to 46% growth

R10M for PYP activations in all provinces .R1M PYP Ambassador/partner programmed &operational costs

R3,5M for collateral

SACF regional R1.1M

Leverage national days of significance: freedom and youth month (Easter)- on line

Leverage service, women’s, Mandela and heritage/monthOn line

Leverage Arrive Alive16 days of activismReconciliationOn line

Leverage Back to schoolMining IndabaSONAHuman rights day on line

Implement integrated (incl digital) PYP activations programme in Eastern Cape, KZN (In partnership with DHA, DAC, DoC, Youth formations, PYP Ambassadors including those from TV series and Corporate partners

Regional SACF

Implement integrated (incl digital) PYP outreach programme in partnership with DAC, FBO’s DoC, Limpopo, Mpumalanga, Gauteng, PYP Ambassadors including those from TV series and Corporate partners

Regional SACF

Implement integrated (incl. digital) PYP outreach programme in partnership with DoT, DoC and DACNorthern Cape, Free StateNorth West, PYP Ambassadors including those from TV series and Corporate partners

Regional SACF

Implement integrated (on line) PYP outreach programme in partnership with DBE, SAPBA,DoC

Western CapePYP Ambassadors including those from TV series and Corporate partners

Produce Final report on regional SACF

Regional SACF

2.4.2. Leverage of PYP Ambassadors to promote PYP and active citizenship

1 X Opinion piece/thought leadership

1 X interview You tube marketing drive


1 X interviewFacebook twitter/drive


1 X interview


1 X interview

2.4.3 Finalise domestic media partnership in support of our programmes (R4.5m)

Domestic media partners (R4.5m)

6

PROGRAMME 3. STAKEHOLDER RELATIONSHIPSSTRATEGY: ORCHESTRATE AND ALIGN COMMUNICATION BY VARIOUS STAKEHOLDER / TELL THE SA STORY TO KEY AUDIENCES TO POSITIVELY INFLUENCE BOTH AWARENESS AND PERCEPTIONS.


Outputs Base line Target Target Target Target Target

Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q42 Brand

Marketing & Reputation Management/1


2.5. Leverage key global strategic platforms to position the country.

WEF Davos, WEF Africa, China Expo, GSA’s, BRICS, State visits and ITI’s, Mining Indaba.

2.5.1. Leverage and/or participate at China Expo, Young Global Leaders, WEF AFRICA, CHINA, DAVOS State visits and ITI’s.

Support and / or participate in; State Visits.

Support and / or participate inState Visits.

Support and / or participate in; State Visits.

n/a

Support and / or participate in WEF Global Leaders Conference

Support and / or participate in WEF China and or China EXPO

Support and / or participate in WEF China and or China EXPO

n/a n/a Support and / or participate in China Expo

n/a

2.5.2. Develop and implement integrated stakeholder and communications programmes for relevant key global strategic platforms R7.2M

Implement integrated stakeholder and communications programme around WEF Africa (500k)

Implement integrated stakeholder and communications programme around BRICS (400k)

n/a Implement integrated stakeholder and communications programme around WEF Davos (6M) and Mining Indaba (300k)

7

PROGRAMME 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: PROVIDE INSIGHTS, INFORMATION AND INSPIRATION (PRIDE AND PATRIOTISM) FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.




3. Develop and maintain a comprehensive & accessible facility to provide insights and information about South Africa & global target markets

3.1 Implement and refine requirements for a knowledge hub

Concept and requirements for knowledge hub established.

3.1.1. Established & operationalised online Brand SA Knowledge Hub.

Phased implementation of online Brand SA knowledge hub



Fully operational online Brand SA knowledge hub

3.2 Implement strategic research programme with emphasis on African continent, BRICS, EMEA, emerging markets.

Kenya, Ghana and Nigeria perception studies fieldwork undertaken. Generated 3 x country reports.

3.2.1. Conduct perception studies in DRC, Senegal and Angola and Russia and produce reports.

R700 000.00

Conduct perception study in DRC

Conduct perception studies in Russia/BRICS Summit (SA reputation and BRICS brand research)

Conduct perception study in Senegal

Conduct perception study in Angola

3.3 Communicate Brand SA research outputs to stakeholders

Dissemination of reports, feedback dialogues and seminars. Thought leaderships & media briefings.

3.3.1 Communicate Brand SA research outputs to key stakeholders.

(Major dependency: publication date of research reports)

Distribute Brand SA analysis on the Human Development Index and the Purchasing Managers Index.

Distribute Brand SA analysis on the Economic Freedom research & Purchasing Managers Index

Distribute Brand SA analysis on the WEF GCI; Ease of Doing Business Index.; Good Country Index; IIAG; & Purchasing Managers Index

Distribute Brand SA analysis on the WTTC Index; Transparency International &Purchasing Managers Index

Anholt GfK -Nation Brand Index

3.3.2. Communicate Brand SA research outputs to key stakeholders. Anholt GfK Roper-Nation Brand IndexR500 000.00

n/a n/a Analysis & content generation for Anholt media initiatives.

n/a

NPA 3.3.3. Domestic Perceptions Research R1.365 000.00

R450 000.00 (focus groups)

Conduct Fieldwork and produce quarterly report

Focus groups



Final annual analysis & report produced

8

PROGRAMME 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: PROVIDE INSIGHTS, INFORMATION AND INSPIRATION (PRIDE AND PATRIOTISM) FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.

NoKey Result Area

Outcomes/ Measures



3. Develop and maintain a comprehensive & accessible facility to provide insights and information about South Africa & global target markets


Thrive (int’l investor perception research)

3.3.1 Conduct International investor perceptions research (thrive)

R3.5M

Tender process initiated if EY research not feasible.

Tender & appoint

Fieldwork Final report produced

3.3.2 Developed Brand tracking tool.

R2M

Finalised Brand tracking tool.

Quarterly alignment report



City Brand Index (CBI) 2013

3.3.3 Distribute Brand SA analysis on the CBI (2015)

R400 000.00

n/a Report & analysis (dependency: publication date)

n/a n/a

IMD Competitiveness

3.3.4 Distribute Brand SA analysis on IMD 2014

R4 000.00

n/a Report & analysis (dependency: publication date)

n/a n/a

Business Monitor International Subscription

3.3.5 Business Monitor International Subscription

R500 000.00

Information resource on global environmental indicators




Brand SA Stakeholder Survey completed

3.3.6 2015 Stakeholder survey administered

R10 000.00

Conduct Stakeholder Audit all domestic and international strategic programmes




9

PROGRAMME 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: RAPIDLY AND EFFECTIVELY COUNTER NEGATIVE MESSAGES ABOUT SOUTH AFRICA / ORCHESTRATE AND ALIGN COMMUNICATION BY VARIOUS STAKEHOLDER.No Key Result Area

Outcomes/ Measures


4 Monitor local and global issues and events to identify opportunities for action

4.1 Maintain global media monitoring service to enhance awareness & analysis of perceptions, opportunities & threats

Monthly and quarterly media monitoring analysis and reporting.

4.1.1. Weekly, monthly and quarterly media monitoring analysis and reporting. Develop a generic crisis management plan.

Weekly reportsMonthly reportsQuarterly reports


Approved generic crisis management plan.



4.2 Develop content & communication programmes to counter negative issues

Development of content and communication programmes in response to the external communication environment.

4.2.1. Development of content and communication programmes in response to the external communication environment (Annual target)

Development of content and communication programmes in response to the external communication environment




4.3 Proactive management of media relations and content development

Proactive content and communication strategies to drive identified issues.

4.3.1. Development of proactive content to drive identified issues at strategic platforms.

ITI’s; State Visits; WEF Africa and domestic programmes




4.3.2. Host media at strategic platforms

R1.6M

Host media engagement at WEF Africa R300 000.00

1x bi-lateralR1 500.00



Host 2x media at WEF Davos - R1M

Host x3 media at SACF(Kenya, Ghana and Nigeria)R300 000.00


4.3.3 Implement relevant international media partnerships

R9M

Conclude relevant international media partnership agreements.

Conclude relevant domestic media partnership agreements.

Implement media partnership programme

Implement media partnership programme

10

PROGRAMME 3: STAKEHOLDER RELATIONSHIPSSTRATEGY: ORCHESTRATE AND ALIGN COMMUNICATION BY VARIOUS STAKEHOLDER / PROVIDE INSIGHTS, INFORMATION AND INSPIRATION FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.No Key Result Area

Outcomes/ Measures


5 Strengthening stakeholder relationships

1. Provide insights, information to all stakeholders including government about factors influencing perceptions and decisions of key audiences

5.1 Establish and sustain feedback loops to key players in government

High level engagements in KZN, E Cape, Gauteng, NPC, Government (ICTS), Constitutional Hill.

5.1.1. Feedback on research & insights to Premiers Office in all 9 provinces

Feedback loop with 2x Offices of the Premier

Feedback loop with 3x Offices of the Premier

Feedback loop 3x Offices of the Premier


5.1.2. Feedback on research & insights to FOSAD

R200 000

Quarterly engagement with FOSAD, IMC,

Quarterly engagement with FOSAD, IMC, MINMEC

Quarterly engagement with FOSAD, IMC

Quarterly engagement with FOSAD, IMC

SACF outcomes shared with DTI; DIRCO; DBEPYP activations with KFC, FNB

5.1.3 Feedback on research & insights to government communicators

Feedback loop with government communicators

n/a Feedback loop with government communicators

n/a

5.2 Establish and sustain feedback loops to key players in business sector.

High level engagements with BUSA, BBC, WOSA, etc...

Feedback loop with x 2 International Trade Agencies .Feedback loop with E Cape provincial and national business chambers/associations

Tourism Agencies, Metros as per PYP activations plan SOECA in 2 provinces.

Eastern Cape, KZN

Feedback loop withLimpopo provincial and national business chambers/associations

Train communicators SALGA ,Metros as per PYP activations plan in 3 provinces

(Mpumalanga Economic Growth Agency)

As per PYP activations plan

Feedback loop with KZN provincial and national business chambers/associations

Train organised business, Consumer goods councilMetros as per PYP activations plan in 3 provinces.

As per PYP activations plan


(Western Cape)

As per PYP activations Plan

11

PROGRAMME 3: STAKEHOLDER RELATIONSHIPSSTRATEGY: ORCHESTRATE AND ALIGN COMMUNICATION BY VARIOUS STAKEHOLDER / PROVIDE INSIGHTS, INFORMATION AND INSPIRATION FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.



Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q45 Provide insights

and information to government & selected stakeholders about factors influencing perceptions and decisions of key audiences

5.3 Establish and sustain feedback loops to key players in civil society.

High level engagements with NUMSA, FEDUSA, Methodist Church, SACC, Youth formations.

5.3.1. Feedback on research & insights as well as Brand SA initiatives to Faith Based Organisations, NGO’s; youth formations, labour, Academia and political parties.

Youth Formations/Academia As per PYP activation plan

Faith Based OrganisationsAcademia

As per PYP activation plan

NGO’s; Political Parties; provincial labour organisationsSchools.As per PYP activation plan

MJC,SAJBD, AAs per PYP activation planacademia.

As per PYP activation plan

12

PROGRAMME 3: STAKEHOLDER RELATIONSHIPSSTRATEGY: ORCHESTRATE AND ALIGN COMMUNICATION BY VARIOUS STAKEHOLDER / PROVIDE INSIGHTS, INFORMATION AND INSPIRATION FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.No Key Result Area

Outcomes/ Measures


6 Develop and maintain partnerships and relationships with targeted stakeholders to increase our reach and impact

6.1. Intensify programmes with key stakeholders to adjust collaborative strategies in light of new realities.

Current long term strategic programme in place with :

Government:

the dti, DMR, DoT , Presidency , DoC, GGDA, DIRCO, Diplomatic Academy, HSRC, DPE

Business:

BUSA, MASA, Sanlam, SABCO, Black Business Council (BBC), BMF, AMCHAM, Swedish, German and French Chambers of Commerce, Banking Association of SA, Old Mutual

Civil Society:

Nelson Mandela Foundation, Global Dignity Club, JCI, OYW ( One Young World), Wits Business School,

6.1.1. Long-term strategic partnership programmes with targeted Tier 1 Government stakeholders at Provincial level and PYP TV series partners. R900k

Implement strategic partnership programmes with: DoT, DAC, SAT, DHA, DBER200 000.00

Implement strategic partnership programmes with: NPC, DHA, DAC,

PSL/SRS PartnershipR700k

Implement strategic partnership programmes with: DBE, DHA, DOH, Department of Women, Children and People with Disabilities, NPC, DoT, DAC

Implement strategic partnership programmes with: DBE, DMR, DHET, DAC

6.1.2. Long-term strategic partnership programme with targeted Tier 1 Business stakeholders and PYP TV series partners.

Implement strategic partnership programmes with:

BUSA, Corporate partners (WEF Africa), Ethekwini and PE Chambers of Commerce

Establish relations with Foschini Group, Pick n Pay

R400 000.00


Black Business Council, Corporate partners, LEDA (Limpopo Economic Development Agency, MEGA (Mpumalanga Economic Growth Agency)


Sanlam, JCCI, AMCHAM, French, German and Swedish Chambers of Commerce


WESGRO,

Corporate partners (WEF Davos)

6.1.3. Long-term strategic partnership programme with targeted Tier 1 Civil Society stakeholder and PYP TV series partners.


Bokamoso Mentorship Programme , JCI, Labour (May day)

Establish relationship with Student village (Feasibility)

R1 000 000.00


South African Council of Churches;

Women’s day (Gender issues)Love life or Brothers for Life

Labour (Linked to SACF / Mining in Limpopo)

Establish relationship with ZCC


Global Dignity Schools Clubs

Nation Builder

Establish relationships with Muslim Judicial Council (MJC), SAJBD (South African Jewish Board of Deputies)

13

AFRICA & MIDDLE EAST2015/16

AFRICA & Middle East (Angola, DRC, Ghana, Kenya, Nigeria, Senegal & UAE)PROGRAMME 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: TELL THE SA STORY TO KEY AUDIENCES TO POSITIVELY INFLUENCE BOTH AWARENESS AND PERCEPTIONS/ PROVIDE INSIGHTS, INFORMATION AND INSPIRATION (PRIDE AND PATRIOTISM) FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.



Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q41 Brand Marketing

& Reputation Management

Create and orchestrate messages that positively tell the South African story

1.1 Develop and implement integrated international programmes

1.1.1 Introduce GSA programme in Kenya, DRC & AngolaR1M

Kenya & Senegal GSA & Stakeholder EngagementR400K

DRC and UAE GSA Session & Stakeholder EngagementR400K

AngolaGSA Session & Stakeholder EngagementR200K

1.2 Leverage key global strategic platforms to position the country.

WEF Africa 1.2.1 Leverage off WEF Africa 2015 programme

Post WEF Africa Roundtable Dialogue with Key opinionleaders

n/a n/a n/a

African Renaissance for Unity Conference

1.2.2 Africa Day programme platform in partnership with relevant stakeholders

Africa Day thought leadership – in collaboration with HSRC, DIRCO & other relevant stakeholders

n/a n/a n/a

1.2.3 Support and/or Participate in relevant African State Visits and forums

n/a n/a n/a X4 activities for the year

PROGRAMME 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: ORCHESTRATE AND ALIGN COMMUNICATION BY VARIOUS STAKEHOLDER / PROVIDE INSIGHTS, INFORMATION AND INSPIRATION FOR OTHERS TO TELL THE SOUTH AFRICAN STORY.



2 Brand Marketing & Reputation Management

Develop and maintain a comprehensive & accessible facility to provide insights and information about South Africa & global target markets


2.1.1 Communicate Brand SA research outputs to key stakeholders in Ghana, Kenya & NigeriaR

Online content development and distribution



Reports distributed to stakeholders in Ghana, Kenya & Nigeria (annual target)

Final Business Plan 2015/16 15

AFRICA & Middle East (Angola, DRC, Ghana, Kenya, Nigeria, Senegal & UAE) PROGRAMME 2: BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: RAPIDLY AND EFFECTIVELY COUNTER NEGATIVE MESSAGES ABOUT SOUTH AFRICA .





3.1 Proactive management of media relations and content development

Media Partnership with African Press Organization (APO) & Khaleej Times established

3.1.1 Development of proactive communications programme to drive identified issues in partnership with African Press Organization (APO)

3.1.2. Use the existing media partnerships in Africa and UAE to drive the communications programme

3.1.3. PR support to intensify messaging in select markets R500K

Develop communications programme around Africa Day Dialogue & WEF Africa programmes

Develop communications programme around Kenya Engagement

Develop communications programme around DRC and UAE Engagements

Develop communications programme around Angola & Nigeria Engagements

3x press releases in: Nigeria; UAE & Kenya

3x press releases in: Ghana; DRC & UAE

3x press releases in: Ghana; Senegal & Nigeria

3x press releases in: Angola; Nigeria & DRC

1x opinion piece post Africa Day 1x opinion piece post WEF Africa event

1x opinion piece post DRC & UAE Engagements

1x opinion piece post Angola & Nigeria Engagements

1x online press conference with SA business operating on the continent

1x roundtable in Senegal (incl media advisory)

n/a n/a

PROGRAMME 3: STAKEHOLDER RELATIONSHIPSSTRATEGY: TELL THE SA STORY TO KEY AUDIENCES TO POSITIVELY INFLUENCE BOTH AWARENESS AND PERCEPTIONS/ PROVIDE INSIGHTS, INFORMATION AND INSPIRATION PRIDE AND PATRIOTISM) FOR OTHERS TO TELL THE SOUTH AFRICAN STORY/ ORCHESTRATE AND ALIGN COMMUNICATION BY VARIOUS STAKEHOLDERS



4

Develop and maintain partnerships and relationships with targeted stakeholders to increase our reach and impact


4.1 Intensify programmes with key stakeholders to adjust collaborative strategies in light of new realities.

Strategic Partnership with Brand Ghana, Brand Kenya, Nigeria-SA Chamber of Commerce, Ghana-SA Business Chamber & SABCO-UAE established

4.1.1 Long-term strategic partnership programme with targeted stakeholders Established and ServicedR600K

Stakeholder engagement with Nigerian stakeholders in South AfricaR100K

Strengthen partnership with Brand Kenya & establish new partnerships with SA corporates in Kenya

Establish partnerships with strategic SA corporates operating in the DRC

Service existing partnerships with stakeholders in Angola, Ghana, Nigeria & UAE (incl SA corporates operating in these markets)R500K

16

UK; CHINA & USA 2015/16

UK 2. BRAND MARKETING & REPUTATION MANAGEMENT-UKSTRATEGY: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY



Brand marketing and Reputation Management

Create and orchestrate messages that positively tell the South African story, with emphasis on the NDP.

Align stakeholders with brand initiatives.

Quarterly Team SA meetings at SA House. Regular intra-stakeholder consultations on project basis.

Total budget:6’417’761.52Four Team SA sessions to drive alignment on key messaging & CI implementation.

One Team SA meeting and one consultation.




Tell Inspiring South African stories through GSA’s and those emerging from home and leverage through PR wire.

Ten stories per quarter. (40 stories)

Ten stories (PR wire and newsletter.)




Leverage relevant events for GSA participation.

Freedom Day celebrations, (SA-UK seasons; 20th anniversary academic conference in Oxford, Robben Island Bible performance hosted by Brand SA; Mandela Day in Glasgow; Glasgow commonwealth games in Edinburgh; Saracens Rugby Club.

8 activations. 2 activations 2 activations. 2 activations. 2 activations.

Use GSA e-newsletter and website to empower GSA’s on messaging and empower third-party endorsers.

45 newsletters 48 newsletters. 13 newsletters. 13 newsletters. 11 newsletters. 11 newsletters.


UK

2. BRAND MARKETING & REPUTATION MANAGEMENT/1: UKSTRATEGY: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY

NoKey Result Area

Outcomes/ Measures


Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q4Brand marketing and Reputation Management

Provide insights and information to government & selected stakeholders about factors influencing perceptions and decisions of key audiences

Establish and sustain feedback loops to key players in government & public sector entities.

Investor round-tables to build confidence in SA as destination for trade and investment.

15 investor round-tables.

Three investor round-tables.

Four investor round-tables.



Media partnerships to drive deepened understanding of SA value proposition incl NDP and 20 yrs. of achievements.

Ongoing. Two major partnerships as indicated. 20 related interventions.

Five interventions.

Five interventions.

Five interventions.Partnership Innova BRICS.

Five interventions. WEF Davos media relations


UK 2. Brand Marketing & Reputation Management/1 STRATEGY: DEVELOP AND MAINTAIN A COMPREHENSIVE & ACCESSIBLE FACILITY TO PROVIDE INSIGHTS AND INFORMATION ABOUT SOUTH AFRICA & GLOBAL TARGET MARKETS



Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q4Brand marketing and Reputation management.


Communicate Brand SA research services to stakeholders

N/A Quarterly briefing

1 briefing 1 briefing 1 briefing 1 briefing

Develop and provide insight to research unit

N/A 12 reports 3 reports 3 reports 3 reports 3 reports

Programme 3: Stakeholder Relationships

STRATEGY: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY



Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q4

6.

Stakeholder relationships

6. Develop and maintain partnerships and relationships with targeted stakeholders to increase our reach and impact.

6.1 Intensify engagement with key stakeholders to adjust collaborative strategies in light of new realities.

Partner, inform and align joint marketing initiatives with stakeholders (high commission, consulates, dti, WOSA, SA-UK Business council etc. etc.)

3 engagements

3 engagements 3 engagements 3 engagements

6.2 Leverage off programme and Brand Ambassadors and key opinion leaders

Partner inform and align SA Chamber of commerce in the UK, diaspora and alumni groups

3 engagements

3 engagements 3 engagements 3 engagements

Final Business Plan 2015/1620

USA 2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY



Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q4Brand Marketing & Reputation Management

Deliver messages that tell the South African story to key audiences, with emphasis on the NDP.

Presentations to business, investment, thought leader forums.

Total Budget:4’335’461.8816 presentations 4 presentations 4 presentations 4 presentations 4 presentations

Engagements with media (direct and online)

40 engagements 10 engagements 10 engagements 10 engagements 10 engagements

By-liners drafted and placed for key stakeholders, third party endorsers.

8 articles 2 articles 2 articles 2 articles 2 articles

Newsletter to US influencers highlighting NDP progress, opportunities, successes contextualising developments.

10 newsletters Newsletter design and mailing list finalised

1 newsletter

3 newsletters 3 newsletters 3 newsletters

2. BRAND MARKETING & REPUTATION MANAGEMENTSTRATEGY: DEVELOP AND MAINTAIN A COMPREHENSIVE & ACCESSIBLE FACILITY TO PROVIDE INSIGHTS AND INFORMATION ABOUT SOUTH AFRICA & GLOBAL TARGET MARKETS



Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q4Brand Marketing & Reputation Management

Provide inputs for comprehensive & accessible facility to provide insights and information about South Africa & global target markets

Develop and provide insights to Research Unit.

12 reports 3 reports 3 reports 3 reports 3 reports

Share insights with key stakeholders

Quarterly briefing 1 briefing 1 briefing 1 briefing 1 briefing


USA

PROGRAMME 3: STAKEHOLDER RELATIONSHIPS


NoKey Result Area

Outcomes/ Measures


Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q4Develop and maintain partnerships and relationships with targeted stakeholders to increase our reach and impact

Orchestrate and deliver messages via stakeholders and partners to amplify the positive South African story persuasively.

Partner, inform and align joint marketing initiatives with stakeholders (embassy, consulates, dti, WOSA, etc)

8 partnerships 2 partnerships 2 partnerships 2 partnerships inc

(Siyabonga Business Awards; Omni Hotels SA wine and food promotion)

2 partnerships

Partner, inform and align SA Chamber of Commerce in America

4 partnerships Partnership between US/SA business survey supported

1 partnership 1 partnership 1 partnership

Build, engage and inform Global South Africans network

Increase US membership by 10%

1 regional/sectoral engagement


1 regional/sectoralengagement


Weekly communication

Combined global GSA newsletter developed and launched

Weekly US input Weekly US input Weekly US input


BrazilOUTCOME 1: BRAND AND MESSAGE ALIGNMENT BY KEY STAKEHOLDERSSTRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNER RELATIONSHIPS

No. Key Performance Area

KPI/Measures Key Activities (Activations)

Base line2014 / 2015

Target 2015 / 2016

Targets Q1 (Apr-Jun)

Target Q2 (July-Sept)

Targets Q3 (Oct – Dec)

Targets Q4 (Jan - Mar)

1 1.1. Stakeholders integrate Brand SA messaging and branding into communications

1.1.1 Attendance on fortnightly call (1 with agency 1 with client))

7 ‘870 USD

2 Calls per month

24 Calls per month

6 Calls 6 Calls 6 Calls 6 Calls

1.2. Stakeholders assist with reputation management.

1.2.1 SA Showcase breakfast / media roundtable (with Consulate Spokespeople)) 8’700 USD

1 Event 1 Event N/A 1 Event N/A N/A

1.2.2. A Showcase breakfast / media (Tier 1 - Correio Brasiliense, Veja, Folha de S. Paulo e O Estado de S. Paulo) roundtable (in Brasília)1’000 USD

N/A 1 video (locally produced)

n/a n/a 1 video n/a

1.2.3. Short-video: South Africa facts / South Africa in Brazil

9’851 USD

N/A 2 pieces of content (locally generated)

1 piece of content

n/a n/a 1 piece of content

1.3. Quarterly embassy engagement

1.3.1. By-lined article - Ambassador / Minister Counsellor.

4’000 USD

2 pieces of content

1 piece of content (locally generated)

n/a n/a n/a 1 piece of content

1.4. Participation in ITIs and inbound visits

1.4.1. SA business delegation (manufacturers or producers) visit to BrazilNOTE: this is the indicative timing from consulate, may move

2’315 USD




OUTCOME 2: Positive disposition to SA amongst international target audiences - BRAZILSTRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNER RELATIONSHIPSNo. Key Performance Area KPI/Measures Key Activities (Activations) Base line

2014 / 2015Target 2015 / 2016





2 2.1 Inspiring, credible and constructive content and third party endorsements distributed across multiple platforms.

Monthly reports.8 pieces of content.

2.1.1 Update to global report template to include pro-active coverage and key activity per month3’241

1 monthly report

1 monthly report

1 monthly report

1 monthly report

1 monthly report

1 monthly report

2.1.2 Additional content distribution (thought leader / press releases, Q&As etc.)

18’418

6 pieces of content (centrally generated)

8 pieces of content (centrally / locally produced)

2 pieces of content

2 pieces of content

2 pieces of content

2 pieces of content

2.2 SA positioned as preferred destination for trade, tourism and investment.

2.2.1 Media content about Key Areas on SA’s development such as HealthCare, Engineering, Technology2’315

1 piece of content (centrally generated)


1 piece of content

2.2.2 Short-video: South Africa facts / Curiosities - did you know...?

N/A 1 video (locally produced)

1 video

2.3 Promotion of dialogue between target audiences and key stakeholders including media.

2.3.1 Quarterly column / Opinion piece on target media outlet

9’851

N/A 4 columns (locally produced)

1 column 1 column 1 column 1 column

2.4 Deepened understanding of SA value proposition, including NDP and achievement of first 20 years.

2.4.1 Infographic showcasing the before and after of South Africa - conquests, achievements in welfare and quality of life4’084

1 infographic (locally generated)

1 infographic

2.4.2 Mandela Day 2’315



1 piece of content

2.5 Articulation and contextualisation of SA policy

2.5.1 Background media briefings9’259

12 background briefings






2.5.2 Quarterly business interviews showcasing the ease of doing business and opportunities which exist in SA 9’260

4 interviews 4 interviews 1 interview

1 interview 1 interview 1 interview

2.6 Motivate shared BRICS values

2.6.1 BRICS Summit 20154’630

2 pieces of content

2 pieces of content (centrally produced)

2 pieces of content

2.7 Demonstrate emerging market leadership on key global governance issues

2.7.1 Economic and emerging market leadership: articulate key SA economic policies and leadership for Emerging Markets 2’315

1 piece of content

1 piece of content (centrally produced)

1 piece of content

2.7.2 Science & Technology focus: showcase key programmes / initiatives in SA 2’315

1 piece of content

1 piece of content (centrally produced)

1 piece of content

24

RUSSIA OUTCOME 1: BRAND AND MESSAGE ALIGNMENT BY KEY STAKEHOLDERS

STRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNER RELATIONSHIPSNo.Key

Performance Area



Target 2015 / 2016





1 1. Stakeholders integrate Brand SA messaging and branding into communications.

1.1. Stakeholders integrate Brand SA messaging and branding into communications.

1.1.1 Attendance on fortnightly call (1 with agency 1 with client)4’800

2 calls per month

2 calls per month

6 calls 6 calls 6 calls 6 calls

1.2 Stakeholders assist with reputation management.

1.2.1. Supporting and promoting local initiatives by representatives of SA Food Exporter and industry associations e.g. SATI, CDA2’000

1 interview, 1 piece of content

2 pieces of content

2 pieces of content

1.3 Quarterly embassy engagement

1.3.1 Quarterly meetings with the Embassy, bi-weekly calls updates on the activities.4’000

4 Meetings 4 meetings 1 meeting 1 meeting 1 meeting 1 meeting

1.4 Participation in ITIs and inbound visits

1.4.1 Supporting local events, interviews with the participants, thought leadership content (e.g. Trade Mission, FPEF initiatives, etc.)

8’000

1 engagement, 2 pieces of content generated by PBN H+K

1 local event 2 pieces of content

supporting 1 local event

1 piece of content

1 piece of content

25

Russia OUTCOME 2: POSITIVE DISPOSITION TO SA AMONGST INTERNATIONAL TARGET AUDIENCESSTRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNERNo. Key Performance

AreaKPI/Measures Key Activities

(Activations)Base line2014 / 2015

Target 2015 / 2016





2 2.Positive disposition about SA amongst target international audiences.

2.1. Inspiring, credible and constructive content and third party endorsements distributed across multiple platforms

2.1.1 update to global report template to include pro-active coverage and key activity per month6’000

1 monthly report

1 monthly report

3 reports 3 reports 3 reports 3 reports

2.1.2 outbound trade delegations from Russia to South Africa (DTI Summertime, exact date TBC) 4’000

4 pieces of content

4 pieces of content

1 piece of content

2 pieces of content

1 piece of content

2.2 SA positioned as preferred destination for trade, tourism and investment.

2.2.1 Supporting South African companies and associations at the trade shows: 1. International Food Exhibition, Moscow (ProdExpo) February 2016 (annual event with participation of SA companies);2. World Food Moscow 14 – 17 September 2015 - Expocentre Russia; 3. International Exhibition Travel & Tourism (18–21 March 2015); 4. INNOPROM, Yekaterinburg Sverdlovsk Region June/July 2015; 5. 6th FESTIVAL OF SA WINES (WOSA), Moscow May, 2015 (Exact date TBC); 6. WESGRO Trade Exhibition to RUSSIA (9-13 Feb, 2015) 7. Annual International Wine Exhibition, Moscow November, 2015; 8. 2015 Investing in African Mining Indaba Conference, Cape Town (9-12 Feb. 2015)17’500

9 (5 pieces of content, 2 trade events, 2 interviews)

5 pieces of content; 2 trade events (on-site support); 2 interviews

3 pieces of content; 2 interviews; 1 event (on-site support)

1 piece of content

1 event (on-site support); 1 piece of content


RussiaOUTCOME 2: POSITIVE DISPOSITION TO SA AMONGST INTERNATIONAL TARGET AUDIENCESSTRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNERNo. Key Performance

AreaKPI/Measures Key Activities (Activations) Base line

2014 / 2015Target 2015 / 2016





2

2.Positive disposition about SA amongst target international audiences.

2.3. Promotion of dialogue between target audiences and key stakeholders including media.

2.3.1 ANNUAL BUSINESS ROUNDTABLE (content to be generated by H+K Russia as well as logistics) 25’200

1 event/3 pieces of content

1 RT 1 interview 4 pieces of content

1 piece of content

1 piece of content

1 RT 2 pieces of content 1 interview

2.3.2 Journalists and business networking events in coordination with Embassy and WOSA: 3 journalists attend for each event 21’000

3 Events 3 events 1 event 1 event 1 event

2.3.3 Organising collaboration with local NGO for events on BRICS e.g. The National Committee for BRICS Studies; Institute for African Studies, RAS; Peoples’ Friendship University of Russia -and providing communications support including inviting journalists around one event 18’000

5 (2 events, 1 interview, 2 pieces of content)

2 event 1 interview 2 pieces of content

1 event 1 pieces of content

1 interview 1 event 2 pieces of content

1 piece of content

2.4 Deepened understanding of SA value proposition, including NDP and achievement of first 20 years.

2.4.1 Interview with SA ambassador on 21st Anniversary of democracy, press release1’000

1 interview 1 interview n/a 1 interview n/a

2.4.2 Supporting local Embassy initiatives: - 21st SA Independence Day events; - SA Business Roundtable, (exact date/venue TBC); - Media Tourist Roundtable, Moscow (exact date/venue TBC); 22’000

6 (2 events on-site support; 2 pieces of content; 2 press releases)

2 events on-site support; 2 pieces of content; 2 press releases

1 event on-site support; 1 press release, 1 piece of content

1 event on-site support; 1 press release, 1 piece of content


2.5.1 South Africa Russia Ambassador's interviews, press remarks or bylines2’500

1 piece of content, 1 press release

1 piece of content 1 press release

1 press release

1 piece of content

2.5.2 Ad hoc content distribution3’000

4 pieces of content

3 pieces of content

1 pieces of content

1 pieces of content

1 piece of content

2.6. Motivate shared BRICS values

2.6.1 2015 BRICS SUMMIT in Ufa, Russia; BRICS Business Council - Meetings; Preparatory forum for 2015 BRICS summit 25’000

6 (2 events; 4 pieces of content)

2 events; 4 pieces of content

1 event, 1 piece of content

1 event, 1 piece of content

1 piece of content

1 piece of content

2.7. Demonstrate emerging market leadership on key global governance issues. 1-2 senior influences and 3 journalists attending

2.7.1 Inbound trade mission; BSA-generated thought leadership 2.7.2 ATOMEXPO International Forum Moscow June, 1-3, 2015 5’000

3 (2 events, 1 piece of content)

2 events, 1 piece of content

1 event 1 event 1 piece of contentFinal Business Plan 2015/16 27

INDIAOUTCOME 1: BRAND AND MESSAGE ALIGNMENT BY KEY STAKEHOLDERSSTRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNER RELATIONSHIPSNo. Key Performance



Target 2015 / 2016





1

1. Brand and message alignment by key stakeholders

1.1. Stakeholders integrate Brand SA messaging and branding into communications.

1.1.1. Attendance on fortnightly call (1 with agency 1 with client) 2’370

2 calls per month

2 calls per month

6 calls 6 calls 6 calls 6 calls

1.1.2. Briefing to industry bodies; Briefing to think tanks; CEO's; Academia; Management consultants4’564

8 briefings with stakeholders – including industry bodies, think tanks, corporate CEOs. Academia and Mgt consultants

2 briefings with stakeholders – including industry bodies, think tanks, corporate CEOs. Academia and Mgt consultants

1 briefing 1 briefing


1.2.1 H+K to secure commitment to provide endorsement from stakeholders to be used in the media 4’495

2 endorsements

1 endorsements 1 endorsement

1.3. Quarterly embassy engagement

1.3.1 Agency Embassy engagement 2’427

4 meetings 4 meetings 1 strategic meeting

1 strategic meeting

1 strategic meeting

1 strategic meeting


1.4.1 Support ITI in 2 cities 21’472

4’495

2 industry round tables + 10 media interviews

1 Industry Round Table + 10 media interviews/features

1 Industry Round Table + 10 media interviews/features

4 pieces of content (locally generated)



1.4.2 Provide media support for 2 Inbound visits

8’989

2 pieces of content

4 interviews for 2 Inbound visits (visits, might change due to availability)

2 interviews*

1 inbound visit

2 interviews*

I inbound visit


INDIAOUTCOME 2: POSITIVE DISPOSITION TO SA AMONGST INTERNATIONAL TARGET AUDIENCES STRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNER RELATIONSHIPS No. Key Performance

AreaKPI/Measures Key Activities (Activations) Base line

2014 / 2015Target 2015 / 2016





2

2, Positive disposition about SA amongst target international audiences.

2.1. Inspiring, credible and constructive content and third party endorsements distributed across multiple platforms

1 update to global report template to include pro-active coverage and key activity per month

7’811

1 monthly report

1 monthly report

3 reports 3 reports 3 reports 3 reports

2.1.1 Adhoc distribution of country created content by HUB Thought Leader/ Interviews / Press Releases6’377

4 piece of content

3 piece of content

n/a 1 piece of content

1 piece of content

1 piece of content

2.2. SA positioned as preferred destination for trade, tourism and investment.

2.2.1 Quarterly business interviews on SA6’742

4 interviews 3 interviews 1 interview n/a 1 interview 1 interview

2.2.2 Commentary on topical issues leading to an industry story on SA as a preferred destination for trade and Investment4’495

4 piece of content

2 piece of content


1 piece of content

n/a

2.2.3. SA week activity , to bring about investment and opportunities for Business in the SA Agriculture sector from India17’984

3 interviews/2 photo ops/1 content

4 interviews/features /2 pieces of content/ 2 photo ops

n/a 4 interviews/features /2 pieces of content/ 2 photo ops

n/a n/a


2.3.1 Leverage existing Industry event to secure speaker slots for SA

4’495

secure 1 speaking slot

secure 1 speaking slot (*either in Q2 or Q3 depending on speaker availability)

n/a secure 1 speaking slot *

n/a secure 1 speaking slot *


INDIAOUTCOME 2: POSITIVE DISPOSITION TO SA AMONGST INTERNATIONAL TARGET AUDIENCES STRATEGY: REPUTATION MANAGEMENT|STRENGTHENING & DEEPENING STAKEHOLDER AND PARTNER RELATIONSHIPS No. Key Performance



Target 2015 / 2016





2

2, Positive disposition about SA amongst target international audiences.


2.3.2 High Commissioner visit to Tier II cities

6’742

0 interviews 3 interviews n/a 1 interview 1 interview 1 interview

2.4.Deepened understanding of SA value proposition, including NDP and achievement of first 20 years.

2.4.1. Media support for celebrating Freedom Day event in Mumbai and Delhi17’978

2 photo-Op, 2 interviews and 2 pieces of content

3 photo-Op, 3 interviews/features and 2 pieces of content


n/a n/a n/a

2.4.2 Media support for celebrating Mandela Day in Mumbai and Delhi

13’484

2 photo-Op, 2 interviews and 2 pieces of content


n/a 2 photo-Op, 2 interviews/features and 2 pieces of content

n/a n/a

2.5.Motivate shared BRICS values

2.5.1 Content distribution around BRICS s from hub team1123

2 pieces of content

1 piece of content


n/a n/a

2.6. Articulation and contextualisation of SA policy

2.6.1. Background media briefings13462

6 meetings 8 meetings 2 meetings 2 meetings 2 meetings 2 meetings

2.7. Demonstrate emerging market leadership on key global governance issues

2.7.1 Adhoc distribution of content generated at the hub4’495

2 pieces of content

2 piece of content

1 piece of content

n/a n/a 1 piece of content


CHINA 2. Brand Marketing & Reputation Management/1: CHINA STRATEGY: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY



1 Brand Marketing & reputation Management


Leverage key China platforms to position south Africa and drive thought leadership

Increase media exposure and coverage on SA successes, unique selling points and achievements

Total budget: 4230773.57Summer Davos (WEF) .DTI China Expos , Ministerial and State visits.SA-CHINA Seasons

Support and Participate in state Visits ;

15 years of SA-China diplomatic relations

Implement integrated stakeholder and communication program around FOCAC , BRICS and year of China in south Africa

Support and Participate in WEF/Summer Davos in TianjinImplement integrated stakeholder and communication program around WEF

n/a

Develop thought leadership platforms to drive advocacy

Support and participate in China-Africa Forums ( FOCAC , BRICS , Investment summits and conferences)

n/a Support and Participate in FOCAC (South Africa ) and China sessions

China-Africa Investment summit

Aspen Institute High level dialogue

n/a

Pro-active communication programme to drive identified issues

Opinion piece or advertorial published in key media

1X Opinion piece/ thought leadershipWith Sa-china Investor

1X Opinion piece/ thought leadershipWith Sa-china Investor

1X Opinion piece/ thought leadershipSa-China Investor

1X Opinion piece/ thought leadership

2. Brand Marketing & Reputation Management/1: CHINA STRATEGY: DEVELOP AND MAINTAIN A COMPREHENSIVE & ACCESSIBLE FACILITY TO PROVIDE INSIGHTS AND INFORMATION ABOUT SOUTH AFRICA & GLOBAL TARGET MARKETS



Key Activities 2014/15 2015/16 Q1 Q2 Q3 Q42 Brand Marketing

& Reputation Management



2.1.1 Communicate Brand SA research outputs to key stakeholders in China

Reports distributed to stakeholders in China

n/a n/a Reports distributed to stakeholders in China


CHINA

2. Brand Marketing & Reputation Management/1: CHINA STRATEGY: DEVELOP AND MAINTAIN A COMPREHENSIVE & ACCESSIBLE FACILITY TO PROVIDE INSIGHTS AND INFORMATION ABOUT SOUTH AFRICA & GLOBAL TARGET MARKETS




Create and orchestrate messages that tell the South Africa story

Proactive management of media relations and content development

Host China media at strategic platforms

Quarterly Media briefing (3)

Host Media briefing session

Give Media award/during SAT workshop

Host media Briefing session

China media to participate in Inbound Media Tour

Development of proactive communications programme to drive identified issues.

Secure relevant China media partnership

Conclude relevant Media partnership agreements

1 Opinion piece covered in Media partnership



Increased Media exposure and coverage

Weekly online posting and key opinion leader (KOL) interview12 press releases

3X Press release, 3X Press release, 3X Press release, 3X Press release,

24 X online posting

24 X online posting

24 X online posting

24 X online posting

1 High-level KOL interview

1 High-level KOL interview

1 High-level interview with KOL

1 High-level interview with KOL

Maintain China media monitoring service to enhance awareness & analysis of perceptions, opportunities & threats

Monthly and quarterly media monitoring analysis and reporting.

Weekly, monthly and quarterly media monitoring analysis and reporting.





Develop a generic China crisis management plan.

Approved generic crisis China management plan.

Programme 3: Stakeholder Relationships : CHINA




3 Brand and Message Alignment with key stakeholders to increase reach and impact

3.1 Collaborative relations with regional Missions ,sate owned enterprises (SOE) and south Africa Companies in China , Chinese institutions

Strategic engagements and collaboration with Key stakeholders representatives in China : SAT , SAA and Corporations.

Long term strategic joint programs with targeted stakeholders.

SA Mission (Beijing , Hong Kong , Shanghai) briefing on joint programs

Strengthen partnership with SAT and SAA and participate in Joint program

Establish partnerships with strategic Chinese institutions and services existing partnerships.

Strengthen partnership with South Africa Strategic companies operating in China

Partnership program with targeted stakeholders

Celebration of 15 years of South Africa-Africa Diplomatic Relations

Support China-South Africa seasons media program

Co-host report dissemination on BRICS or FOCAC with Chinese think Tanks

32

Germany 2.STRATEGY: Brand Marketing & Reputation Management/1: OUTCOME: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY

No. Key Performance Area KPI/Measures Key Activities (Activations) Base line2014 / 2015

Target 2015 / 2016





1 Stakeholders integrate Brand SA messaging and branding into communications.

Monthly communication

Attendance on fortnightly call (1 with agency 1 with client)

2 calls per month 2 calls per month

2 calls per month

2 calls per month

2 calls per month

2 calls per month

2 Stakeholders assist with reputation management.

Annual stakeholder engagements

Quarterly embassy and stakeholder engagement

Annual meetings with stakeholders in Frankfurt , embassy in Berlin and consulate in Munich as well as one annual synergy meeting supplemented with regular calls (3 calls per quarter)

Annual meetings with stakeholders/ embassy or consulate as well as one annual synergy meeting supplemented with regular calls (3 calls per quarter)

Meeting with the SA embassy/consulate/stakeholder Monthly up-date calls with embassy/consulate/stakeholder

Meeting with SA consulate/embassy/stakeholder Monthly up-date calls with embassy/consulate/stakeholder

Meeting with Stakeholders in Frankfurt Monthly up-date calls with embassy/consulate/stakeholder

Synergy Meeting with embassy/ consulate/ stakeholders Monthly up-date calls with embassy/consulate/stakeholder

3 Development of an endorsement programme to deliver positive SA stories

Familiarity Index: Thrive Study; Media reputation index

Develop an endorsement programme to deliver positive stories about South Africa

Quarterly stakeholder briefing


1 Stakeholder briefing





Annual stakeholder roundtable on film making on the occasion of Berlinale in Berlin, to be organized in cooperation with SA embassy and consulate

1 per year, one piece of content

1 panel discussion with stakeholders, one piece of content


4 Participation in ITIs and inbound visits

Media reputation index

Continue to raise awareness for South Africa as an important trade partner for Germany in particular in the automotive and in the food industry

2 pieces of content 2 pieces of content

1 piece of content focusing on Automechanika fair in Johannesburg in May 2015

1 piece of content focusing on fruit exports from SA on the occasion of FRUIT LOGISTICA , February 2015 in Berlin

33


GERMANY PLAN

STRATEGY: 2. Brand Marketing & Reputation Management/1:

OUTCOME: CREATE AND OCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY


KPI/Measures

Key Activities (Activations)


Target 2015 /2016





Fees (including office services and all local taxes

1 1.1 Stakeholders integrate Brand SA messaging and branding into communications.

1.1.1. Attendance on fortnightly call (1 with agency 1 with client)

2 calls per month

2 calls per month

2 calls per month

2 calls per month

2 calls per month

2 calls per month 6 500


1.2.1. Quarterly embassy and stakeholder engagement (Stakeholders will include amongst others professional bodies, governmental representatives, business leaders)

Annual meetings with stakeholders in Frankfurt , embassy in Berlin and consulate in Munich as well as one annual synergy meetingsupplemented with regular calls (3 calls per quarter)

Annual meetings with stakeholders/ embassy or consulateas well as one annual synergy meeting supplemented with regular calls (3 calls per quarter)

Meeting with the SA embassy/ consulate/ stakeholder Monthly up-date calls with embassy/ consulate/ stakeholder

Meeting with SA consulate/ embassy/ stakeholder Monthly up-date calls with embassy/ consulate/ stakeholder

Meeting with Stakeholders in Frankfurt Monthly up-date calls with embassy/ consulate/ stakeholder

Synergy Meeting with embassy/ consulate/ stakeholders Monthly up-date calls with embassy/ consulate/ stakeholder

15.075 (agency fee including travel costs)

34


GERMANY PLAN STRATEGY: STAKEHOLDER RELATIONSHIPOUTCOME: CREATE AMD ORCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY WITH EMPHASIS ON NDP




Target 2015 /2016






1.3. Development of an endorsement programme to deliver positive SA stories

Familiarity Index: Media reputation index

1.3.1. Develop an endorsement programme to deliver positive stories about South Africa







10 000


1.3.2 Annual stakeholder roundtable on film making on the occasion of Berlinale in Berlin, to be organized in ccoperation with SA embassy and consulate (Stakeholders will include business leaders, filmmakers, nonprofit organizations, governmental bodies, professional bodies)

1 per year, one piece of content



16.250(including expenses and travel costs )


Media reputation index

1.4.1 Continue to raise awareness for South Africa as an important trade partner for Germany in particular in the automotive and in the food industry. Targeted at tier 1 media in mainly business, agricultural, automotive area.

2 pieces of content

2 pieces of content

1 piece of content focusing on Automechanika fair in Johannesburg in May 2015

1 piece of content focusing on fruit exports from SA on the occasion of FRUIT LOGISTICA , February 2015 in Berlin

4 600

35

GERMANY

STRATEGY: BRAND MARKETING AND REPUTATIONOUTCOME: CREATE AMD ORCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY WITH EMPHASIS ON NDP

No. Key Performance Area KPI/Measures Key Activities (Activations)


Target 2015 / 2016






2 2.1 Inspiring, credible and constructive content and third party endorsements distributed across multiple platfoms

2.1.1 Update to global report template to include pro-active coverage and key activity per month

12 monthly report 12 monthly report

3 monthly reports

3 monthly reports

3 monthly reports

3 monthly reports

6 000

2.1.2. Weekly highlights (inlcuding detailed overview on deliverable and weekly received coverage)

weekly highlights weekly report weekly report weekly report weekly report 4 000

2.1.3 Real-time completion of SA brand-alert template with analysis and recommendations

brand alert if necessary

brand alert if necessary

2.2. SA positioned as preferred destination for trade and investment.

Media reputation index; Anholt

2.2.1 Biannual business interviews showcasing the ease of doing business and opportunities in SA

2 interviews

1 interview on doing business in SA

1 interview on doing business in SA

5 600

2.2.2 Create a media and stakeholder roundtable on wine and wine export together with WoSA, the embassy and general consulate

1 media roundtable, 1 piece of content

1 media and stakeholder roundtable, 1 piece of content

1 media and stakeholder roundtable, 1 piece of content

16.250 (including expenses and travel costs)

2.2.3 Thought leadership on key trade sectors (e.g. mining, manufacturing or agriculture)

2 interviews, 1 piece of content

1 interviews, 1 piece of content

1 piece of content on GIFA (International Foundry Trade Fairwith WFO Technical Forum) in Düsseldorf in June on trade sectors

1 interview focusing on fruit exports from SA on the occasion of Anuga (The world´s leading food fair for the retail trade and the food service and catering market), in October in Cologne

5 100

36

GERMANY STRATEGY: BRAND MARKETING AND REPUTATIONOUTCOME: CREATE AMD ORCHESTRATE MESSAGES THAT POSITIVELY TELL THE SOUTH AFRICAN STORY WITH EMPHASIS ON NDP No. Key Performance Area KPI/Measures Key Activities


Target 2015 / 2016






2.3 Promotion of dialogue between target audiences and key stakeholders including media.


2.3.1 Create a stakeholder networking event on women in business with SA general consulate, and interest groups in Munich (Key stakeholder will include professional bodies, governmental representatives, and especially female leaders)

1 networking event, 1 piece of content

1 networking event, 1 piece of content

1 Stakeholder event on women in business in Munich, 1 piece of content

16.250 (including expenses and travel costs)

2.4 Deepened understanding of SA value proposition.


2.4.1 Information around Freedom Day

1 piece of content 1 piece of content

1 piece of content on Freedom Day, April 2015

2 300

2.4.2 WEF Africa: Piece on the changes that happened in the past year in Africa+involvement of South Africa

1 piece of content 1 interview 1 interview on World Economic Forum on Africa, Cape Town, 03 - 05 June 2015

2 800


Consideration Index: Thrive Study; Media Reputation Index

2.5.1 Press release distribution (incl. translations and adaption if needed) , placing by-lined articles / placing only if topics relevant to the German market (incl. translation and adaption) Ongoing content distribution

18 pieces of content 16 pieces of content

3 pieces of content

5 pieces of content

3 pieces of content

5 pieces of content

36 800

2.5.2 Background media briefing / as appropirate (With tier 1 media in business, financial and specialist sector)

Quarterly media background briefing






4 000

2.6 Demonstrate SA’s leadership in innovation, science and technology


1 piece of content 1 piece of content

1 piece of content on South Africa as leader in innovation and technology

2 300

2.7 Develop and leverage strategic partnerships with key stakeholders to drive Brand SA programmes e.g. Afrika Verein and DIHK

2.7.1 Membership Africa-Verein

Membership Membership ongoing ongoing ongoing ongoing 6.250 (membership fee)

37

Re a leboga!

38

brand south africa annual performance plan/ business plan 2015/16 final january 2015

Documents

clean scm internal audit

quarterly reports

monthly operational

ea approved business

unqualified ag audit

governance checklists

psychometric tool1

implement structure