brand speaks - how can smes leverage branding and visibility opportunities with minimal efforts and...
TRANSCRIPT
Sunder MadakshiraSAP
1
The Branding Imperative
• The Offerings ‘appear’ the same
• The Outliers
• The Lion Cub Story
• “Let’s get Physical”
• Lessons from Non- IT
2
The Research
• 6 + 55 = 21
• Focus: Small and medium companies
• Top concerns
Customer understanding
Understanding marketing ROI by CXO’s
Budgets
“Collateral manufacturing machine”
Global alignments
3
CONCEPTUAL IDEAS
4
Creating A clear & strong value proposition
5
Ownership of the Customer Experience
6
Demonstrate thy value7
Integrate messages8
Building Relationships9
SALES FORCE BRANDING
10
Sales Force is thebest branding tool
11
Get a cool sales kittogether
12
Demonstrate Your Scale13
Ambush marketing in Events14
Propose, in style15
People known as called SME’s16
INFLUENCER BRANDING
17
Build a Strong Thought Leadership Program
18
Form a Customer Advisory Board
19
Building a radical and strategic PR program
20
Speakers’ Bureau21
Academia Program22
AND…
23
Create assets and then…
24
…exploit it to the hilt
25
Spruce it up, Baby26
Demonstrate scale
27
Creating & Communicating Centres of Excellence
28
Talk Business, not Technology29
Talk Technology, not Business30
Calibrate Expectations From Telemarketing
31
Do not give unexpected news32
Impactful Content33
Start early…real early
34
What is common betweenBrands and Rome?
35
