brand stand

8/16/2019 Brand Stand

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BRAND STAND

IS INDIA’S ONLY

LOCATION BASED

MARKETING SERVICESCOMPANY ENGAGING

80 MILLION+ CAPTIVE

AUDIENCES IN OVER

6000 LOCATIONS IN

100+ CITIES


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Our expertise lies inSTRATEGIC ALLIANCES

CONSUMER ENGAGEMENTBRANDING & ACTIVATION

ALTERNATE SALES CHANNELS

SAMPLING & LEAD GENERATION

via measuredAUDIENCE DEFINITION

NETWORKSCONTROLLED ENVIRONMENT


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So come, have a bite at ourNETWORKED DESTINATIONS


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BRANDS THAT TRUST WHAT WE BRING TO THE TABLE

with brands that trustwhat we bring to the table


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and delight millions ofconsumers every month

BRAND No. of

Stores

Monthly Footfall

McDonalds (S/W) 220 1,32,00,000

Pizza Hut 350 63,00,000

KFC 300 1,35,00,000

CCD 1500 1,12,50,000

Costa Coffee 100 10,50,000

Barista 173 10,40,000


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FOCUSED

ORGANIZED

SCALE

CAPTIVE

Well Controlled Environment Receptive Audiences

Zero Down Your TGLargest Pan India Network

w h y NETWORKED DESTINATIONSTM


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G E A R S O F B R A N D I N G A N D E N G A G E M E N T

Product Display

Poster/Wall Mount

Product sampling

Deliveries


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ScrollerLaunch Event

Inserts/Flyers Tray Mats


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Activation

Tent Cards

Product Demonstration

Lead Generation


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Dettol

Objective:To create awareness about Dettol Hand wash

and encourage healthy eating habits.

Solution:

McDonalds were branded using Posters, Tent

Cards & Tray Mats. Dettol Hand Wash

dispensers were also kept inside the

washrooms.

Result:

There was a perfect sync between themessage “hand wash” and the destination.

Campaign resulted in a very positive product

trials.


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NOKIA X

Objective:

To promote Nokia X phone and showcase theease with which one could access their

favorite apps in the phone.

Solution:

An interesting kiosk contained several balls

of different colors, each color denoting a

unique app, was designed. The patrons

picked up balls randomly and were given

demonstration on the app which represented

the chosen color by the promoter. Motion

Posters were used to amplify the activity.

Result:A surge of people showed their interest in the

fun game and inquired about the various

apps Nokia X offers. Hence, the promotion

was a success.


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ITC Engage Deo Spray

Objective:

To promote Engage Deo and increase the sales.

Solution:

Playing on the Tag Line, “Love has a new

Language”, we made an ENGAGE Love Zone at

Oxford Bookstores.

Product sampling and trials were given to the

visitors.

Result:The deodrant sales were increased manifold.


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Philips

Objective:

To amplify the Sales Promotion offer on

purchase of Headphones

Solution:

Shortlisted CCD’s across Delhi NCR which

were in close proximity to retail pointwhere these headphones were available

and executed a “Tray Mat” activity.

Result:

The creative highlighted the on-going

offer and also gave the address of thenearest store there by resulting in higher

walk-ins to these retail outlets.

.


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Kotak Mahindra

Campaign Objective:

To generate leads by educating people

about ‘Junior Account’.

Solution:

Manned Kiosks were used across stores in

Delhi NCR to guide people into opening an

account.

Result:

Benefits of the ‘Junior Account’ were

informed to parents and kids leading toaccount sales.


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Line App

Objective: To encourage young professionals

and youth on using line app.

Solution: Every customer who downloaded the

app was given a buy 1 get 1 free offer on

beverages. Tent cards, table stickers, counter top

and wobblers were used in 800 CCD stores across

India.

Result: The target audience got well informedabout the app features.


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Samsung Galaxy Note

Objective:

To escalate the level of awareness among

the audience for Samsung Galaxy’s latest

model – Note and enable them to have a

first hand experience.

Solution:The campaigns were executed across 178

outlets in 10 major cities using Kiosk as a

medium for product demos.

Result:

A massive engagement was seen as 6,58,863

raw leads were generated giving the brand a

substantial push in terms of promotion.


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Maruti Suzuki EECO

Objective:

To drive consumer engagement & loyalty

through a brand building exercise.

Solution:

“EECO Happy Family Contest” was run

wherein the lucky winners would win abrand new Maruti Suzuki EECO.

The medium to promote were Posters, Tent

Cards, Table Mats, Danglers, Contest

Forms, Drop Boxes, Menu Translite, CRT.

Result:

The activity was a success as a lot of leads

were generated through the contest.


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ITC ‘Sunfeast Dream Cream’

Objective:

To build awareness about the new Sunfeast

product ‘Dream Cream’ and let the customers

taste it.

Solution:

Counter- top standees and Tent Cards were

used. Also, Free Samples of the products were

given out across the counter with every Bill in

over 125 stores across India.

Result:

Over 3+ millionProduct Samples

were given during

the activity.


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Nissan Datsun Go

Objective:

To create awareness about Dastsun Go andto drive consumer for test drive.

Solution:

Multiple destinations like McDonalds,

Haldiram’s & Café Coffee were chosen

across India.

Danglers, Posters, Tent Cards, Standee with

Barcode & Shortcode were the chosen

collaterals for the activity . Customers could

enter the contest by sending a SMS or

Scanning Barcode and register themselves

for a test drive.

Result:

The activity generated more than 1000 test

drive in a month and awareness among

millions.

.


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Horlicks Gold

Objective:

To promote Horlicks Gold Drink amongstthe people by letting them savour their

taste buds with the drink.

Solution:

Wet sampling of Horlicks Gold was

conducted at 14 stores of Costa Coffee inBangalore wherein the drink was offered

to customers with every bill. The

duration of the campaign was 2 months.

Result:

Customers happily enjoyed the taste ofHorlicks Gold in an environment that

spoke leisure. Many were seen enquiring

the staff about the product details,

including some who even asked for a

second serve.


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Cadbury Bournville

Objective:

To promote Cadbury’s new dark chocolate.

Solution:

First 150 visitors were given free chocolate

samples across Delhi, Mumbai and

Bangalore stores for over 2 weeks.

Moreover, Roll up Standee and Counter TopStandee were used to display the product.

Result:

Visitors were gleaming after getting their

free chocolates. The message was well

received by the audience.


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Tempo Tissues

Objective:To create brand awareness and product

trials.

Solution:

Packs of Tempo Tissues were given with

each meal and Tempo hand sanitizerswere placed on the table in McDonalds

across India.

Result:

There couldn’t have been a better fit of

brand and destination. Because of the

perfect context in which the activity wasexecuted, it created huge brand recall

and product trials.


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Lifebuoy Hand Sanitizer

Campaign Objective:

to create awareness about hand sanitizers

as a category/product

Solution:

Specially designed kiosk were placed inside

McDonald’s stores in Mumbai & Delhi. The

unique design of the dispenser attracted

patrons to come try out the product.

Result:

There was a perfect fit between the

product and the destination. Highattraction to the kiosk led to high product

experience.


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Red Label Tea

Objective :

Increasing sales of Red Label Natural

Care.

Solution:

Red Label tea bag was offered with each

bill across costa outlets pan India for an

entire year.

Result:

People got aware of the ayurvedicbenefits of having Red Label Natural

Care.


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AirBnB

Objective:

To create awareness and incentivize people to

avail AirBnB service

Solution:

With every order a high value coupon was

given in Delhi, Mumbai & Bangalore. The

patrons could redeem these coupons against

room booking on www.airbnb.co.in.

Posters and Standees were used to amplify

the activity inside the stores.

Result:

Distribution of coupons saw a lot of positive

response from the audience and they got to

know about the concept better.


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Aircel

Objective:

To promote Value added services (VAS):

Limitless Music in Tamil Nadu Region.

Solution:

Free Dialer Tone coupons were distributed on

purchase of McWings, a new product which

McDonalds had launched.

The campaign visibility was accentuated usingFront Facade branding.


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American Swan

Objective:

To create awareness about brand and to drive

sales through promotion.

Solution:

Discount coupon with unique codes were

distributed with every order in McDonald’s

across Mumbai & Bangalore. Close to 20000

coupons were distributed per store.

Counter top standees were also placed to get

the attention of the customers.


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Objective:

To promote Metlife’s “Monthly Income Plan” at

selected McDonalds across Delhi NCR.

Solution:Standees were placed inside the stores.

A lead generation form was given along with

every order. The patrons who were interested in

knowing more could fill these forms and drop it

in the drop boxes provided inside the stores.

Result:Impressive number of leads were generated.


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brand stand

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