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table of contentspersonal
brandpersonal brand .............3BRAND STATEMENT ............4logo design .....................5type + colors .................6Portfolio ........................7Ad campain .......................8poster ............................. 12wine label ....................... 16vinyl .................................20
branding ..........................24magazine ..........................28poster .............................32cards ...............................36poster .............................40manual .............................44design dna .......................48poster .............................52
4 5BRAN
D STA
TEME
NT
logo
desig
nMy target audience include businesses, new or old who are looking for graphic design and web design.
I value my client’s happiness and trust while on new projects, while offering designs with a wide arrange of styles.
I’m someone who is bold, confident, and unstructured (in a good way).
Making eye-catching and compelling designs are always my goal when designing anything. I want to help businesses improve their brand so they can stand out against the competition.
Brainstorm
Final Result
Designs
elw
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Portfolio
type
+ co
lors
Staatliches
Epilogue
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
#62BB46 #000000 #FFFFFFC: 66M: 0Y: 100K: 0
C: 0M: 0Y: 0K: 100
C: 0M: 0Y: 0K: 0
R: 96G: 187B: 70
R: 0G: 0B: 0
R: 255G: 255B: 255
Thin / Extra Light / Light / Medium / Semi Bold / Bold / Extra bold / Black
8 9Ad ca
mpain
I used a minimalist style and created illustrations to metaphori-cally show the side effects of cannabis.Solution
To design a conceptual poster, illustrating the effect of cannabis
objective
Software
For this project, I created an awareness ad campaign for SQDC.
Summary
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post
erI used a house floating in space as well as text to metaphorically show loneliness. Solution
To design an abstract poster with text to visually show solitude.
objective
Software
For this project, I was asked to make a poster on the theme of solitude.Summary
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16 17wine
labe
l FRONT BACK
I used photoshop to paint an inkblot-inspired abstract label with a booklet which followed the same style.Solution
To design an abstract wine label, as well as a booklet.
objective
Software
For this project, I was asked to design a wine label and a 12 page booklet.Summary
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vinyl
FRONT
Label
BACK
I used New York subways and neon signs to express their style.
Solution
To design a vinyl album with a similar style and layout as Brasstracks.objective
Software
For this project, I was asked to create a vinyl album for a band/ singer of my choosing. I chose the band Brasstracks.Summary
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bran
ding
logo
hoodie
hang tag
Wrapping paper
Tote bag
card
Carrie Blackburn
I used blue for the main logo but incorporated other colours to represent the different levels in a gymnastics club. I used an ar-ray of colours making the branding very colorful and fun.Solution
To design a logo and brand identity incorporating stationary, clothing, signage and other products related to the industry. objective
Software
For this project, I was asked to create a logo as well as brand identity for a gymnastic company called Treehouse.Summary
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maga
zine Home of all hobbies August 2020
2B or not 2B, That’s everyone’s question for 2020 How
cosplayers are handling
COVID-19
Top 10 tips for
beginner Sewist in
2020
Costume making on a
budget
I used a cosplayer on the front cover to illustrate what the main article was about in the magazine.Solution
To design a magazine layout which represents a certain hobby.
objective
Software
For this project, I was asked to make a magazine cover with a theme of my choice. I chose hobbies. Summary
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post
er
514 937-7754514 937-7688@mpmontreal@[email protected]
Lundi – Jeudi 10-17hVendredi & Samedi 9-17hDimanche FERMÉ
Monday – Thursday 10-17hFriday & Saturday 9-17hSunday CLOSED
Produits locaux, artisans, marché fermier, musique live et communauté!
Locally grown produce,artisans, food vendors, live music & community!
138 avenue Atwater Montréal, Québec H4C 2G3
At the corner of Notre-Dame and Atwater streets.
À l’angle des rues Notre-Dame et Atwater.
Indoor market November to FebruaryCheck online for dates
Marché couvert de novembre à févrierLes dates seront publiées en ligne
Marché Atwater Atwater Farmer’s Market
2021
March/Mars 24 - October/Octobre 13
I used an illustration of a bowl of salad on a table to focus on food at the market, as well as bright colors to show it will be a fun event for everyone. Solution
To design a poster to promote the Atwater farmers using illustra-tions. This was a bilingual poster. (English and French)objective
Software
For this project, I was asked to make a poster advertising the At-water farmers market.Summary
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card
sAt the end of the project, I had four tarot cards showcasing my design style. While it was only four out of the twenty-two cards, this shows my direction for a far larger project in the future.Solution
To begin, I needed to do research on these tarot cards and un-derstand the meaning behind them. This allowed me to gain ideas and find important elements in each card that i could include in my version. My research allowed me to also decide on a design style. These tarot cards would be in a digital collage style, which would weirdly combine images together. Most of the images would be in black and white, while images in the back would be blue and orange.
objective
Software
For this project, we were asked to come up with a project which matched our style. This concept was already challenging since there are so many projects and ideas that can be done, making it challenging to choose. Although with lots of research I was able to decide on my project, designing my own tarot cards. More spe-cifically, cards from the Major Arcana deck.
Summary
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post
erI used a small fish being sold for a large sum of money to show the effects of eutrophication can lead to less fish in the ocean and how the ecosystem is affected.Solution
To design a poster that visually shows the effects of eutrophica-tion and what it can lead to.objective
Software
For this project, I was asked to make a poster to spread aware-ness about eutrophication.Summary
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manu
alI created a manual with illustrations and many photos so that it could be easily understood and followed and I also tried to make it humorous.Solution
To design a training manual with easily digested content.
objective
Software
For this project, I was asked to create a training manual with the topic of my choosing. I decided to do my training manual on Pho-toshop. Summary
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Typography is very important. it’s the best way to communicate with whoever looks at your work. So, the best thing you can do is learn to manipulate it as well as easily read. Before start-ing, make sure you are on the Type Tool (T)
Warp type
Typography
Font size – The size of characters using point, 72 points is equal to one inch. For the body para-graph its best to use 8 – 12 point and for headline 18 point and up
Kerning – The spacing between two charac-ters, it’s used for letters that have too much space in between them. Some kerning pairs are Wa, Ya, Aw, AT, Ty, To, Fa, Fe, Fo, LV, LW
Tracking – The spacing between all characters
Leading – The space between each line of text
This isn’t all you can do. You can also edit that you choose to write
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Select Type Tool (T) and make sure you’re on the layer with the text
In the options bar, click on the T on a tiny hill, here you can choose the look of the text you want.
Text on a path or a shape
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Smart objects are a great thing to use when working on big projects with multiple files. It allows you to work on images no matter when they were edited. For example, when enlarging an image that isn’t a smart object, Photoshop will add pixels to the image by sampling it, which makes the image lose detail. For a smart object, no pixels will be dam-aged or changed.
Although not al all tools work on a smart object. Such as the paint brush, clone stamp, heal-ing brush, eraser, blur, dodge and burn, etc. To use them you can muct work on a new blank layer (Folded paper at the bottom right).
Make sure that in the options bar, the sample is set to all layers if it isn’t, change it. Then use the tool as usual.
Smart object
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Left click on the image you want to turn into a smart object
Right-click on a layer and select “convert to smart object”
To edit image pixels directly. Right-click on smart object and select “edit contents”. Then edit as you wish.
To make a change of one of multple copied smart object, right-click on smart object and select “new smart object via copy. This allows you to edit images and not affect the other smart object copied.
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Chapter 2
Putting those tools to work
In this chapter, we will go more in depth and utilize these tools talked about in chapter 1
Selection?
Smart Object?
Typography?
Adjustment?
Cosmetic edinting?
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1
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3
4
5
Chose the pen tool (P)
In the options bar, change it from shape to path
Draw a pathClick once to make an anchor point, the second point will create the path. Click and hold the to shape it as you like. Holding shift will snap the angel of the handles to asym-metrical shape
Go to type tool (T)
Hover cursor over the path and it should change from an I to an I with a curved line through it. Then type away! (make sure to ALWAYS align text to center when typing on a path)
Path
shape
1 This can be found when clicking on the 3 dots next to the magnifying glass. This is where many extra tools are hidden in pho-toshop.
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5
In the options bar, change it from shape to path
Draw a shape
Go to type tool (T)
Hover cursor over the path and it should change From an I To an I with a circle around it. Then type away!
Chose the Ellipse tool (U)
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Brightness/Contrast
Levels
Color balance
Curves
Adjustments are a non-destructive image editing tool that allows you to work on a new lay-er. Using this tool, you can add color and make tonal adjustments. In this section, you’ll learn about some of the most often used adjustments
The Brightness slider allows you to adjust the highlights (light part of the image) to make it brighter and the Contrast slider to adjust the tones (different shades of color) of the image. The “Use Legacy button” should only be used if you want a very ex-treme contrast.
Levels allows you to modify the tone of an image by adjusting the shadows (black arrow), mid tones (grey arrow) and high-lights (white arrows)
Color balance changes and adjusts color issues. It allows you to either shift towards or away from an RGB or CMY. You can also edit a specific tone (shadows, mid tones, and highlights) instead of the image as a whole.
Like levels, you can adjust the shadows and highlights but not mid tones. Replacing mid tones, is a line on a histogram.
Adjustment
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n dna
I used a colorful layout to showcase the different image styles and I showed the data in a visually pleasing way. Solution
To design a cohesive design for the photos, analyse them and then show that data visually.objective
Software
For this project, I was asked to collect 100 photos that I liked and put them in a layout. The second part of the project I had to col-lect data on the images to make a data viz.Summary
DESIGN dna
Ebony Louis Walker
03COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
Weird / quirky
bright / saturated
variety
abstract, illustration
Editorial
06COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
dark / dreary
bright/Saturated
symmetrical/ lines and shapes
Portrait
Editorial
09calm / peaceful
bright / cool
lines and shapes / symmetrical
Interior
Fine Art
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
12weird / quirky
cool / contrasty
symmetrical / lines and shapes
Illustration / abstract
Commercial
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
Sad/ weird
contrasty
01symmetrical
abstract
Fine Art
04COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
calm / peaceful
dull
unity
landscape
Editorial
07chaotic / Action
saturated/ bright
rhythm / lines and shapes / Movement
portrait
Fine Art
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
10weird
bright / WARM / contrasty
symmetrical / scale and hierarchy
portrait
Commercial
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
13isolation / weird
Bright / Cool
variety / scale and hierarchy
abstract
Editorial
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
weird / isolation
saturated / contrasty
symmetrical / variety
portrait
02MOOD
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
Fine Art
05COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
calm / peaceful
monochromatic
lines and shapes
Interior
Editorial
08COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
chaotic / erratic
bright/Saturated
symmetrical / movement
Portrait
Editorial
11cheerful / ACTION
Flat / warm
symmetrical / lines and shapes
non-objective
Commercial
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
14weird / shocking
Pastel
symmetrical / lines and shapes
abstract
Editorial
COLOR / TONE
COMPOSITION
SUBJECT MATTER
APPLICATION
MOOD
100 photos data viz
DESIGN
reportdna
Mood
Color/toneApplication
27+45+2828%
46%
27%
Fine art
Commercial
Editorial
Subject matter
abstract - 31%
portrait - 24%
non-objective - 17%
Still life - 10%
Landscape - 9%
interior - 9%
Composition
symmetrical- 73%
Variety - 29%
lines and shapes - 28%
rhythm - 19%
asymmetrical - 17%
movement - 9%
300+738=Crazy / Weird
600=Contrasty
310=Saturated
250=Bright
180=Dark
120=warm
111=monochromatic
111=muted500+300=
Choatic / Eratic
500+300=Dark / dreary
700+100=quirky / silly
300+200=Calm / peacful
100+200=Fear / horor
150+350=loneliness / isolation 24+10+9+9+31+1773+29+28+19+17+12
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post
erI used Pan-African colors, prominent figures, and an illustration of a person with an afro to represent black history month.Solution
To design a poster for Vanier College black history month, which shows an important figure in the black community. objective
Software
For this project, I was asked to make a black history month poster with prominent figures from the black community. Summary
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