brand stories

October 20, 2015

Get Your [Brand] Story Straight

What’s This About? Vision, mission, posi4on, essence, iden4ty, personality, hierarchy, message.

There are a lot of words that brand people use to describe the elements of an effec4ve brand strategy.

They have to lead somewhere. That somewhere is your story. 100 to 200 words that brings your brand to life in a way that people in your company, who were not part of the process, can understand and start to love the brand.

In our work for brands big and small we’ve wriEen a lot of stories. On the following pages, with aliases for brand names, are some of our favorites.

2 © 2015 SieckGrowth Branding & Design

For A Video Streaming Device

TV Is Worthwhile Fun We all love TV.

The 4me we spend with TV can be the best 4me of the day. It’s a 4me to relax and unwind. A 4me to laugh and learn, and a 4me to cry and cheer. Whether we’re by ourselves or with friends and family we always feel a liEle beEer aOer we watch.

But TV can be beEer…we know it can. You should never have to watch something that is not exactly what you want to watch. You should be able to choose the content you want at a price that works for you. You should never have to spend more 4me looking for good TV than watching it. TV 4me shouldn’t feel like a waste of 4me.

That’s where Streamer comes in. Streamer invented the technology that enables streaming to your TV, so we know more about geRng you the best entertainment instantly than anyone. Whether you’re exploring a vast library of movies and shows, delving into what really interests you, or just stumbling across something new, we make it happen so seamlessly that it feels second nature.

At Streamer, we believe good TV is TV exactly the way you want it to be. And we are 4reless in bringing it to you in a way that is fun, personal and more worthwhile.

With Streamer TV is worthwhile fun.


For A Big So4ware Company

Trust The System There are compe4ng visions of the future. But one thing most agree on is that connec4ng everything will make the world a beEer place.

The gateway to that future is built on trust. Trust that things will be reliable, trust that things will be safe, and trust that informa4on will be secure.

When we can trust the system, the world can become beEer, for everyone.

That’s where So4Co comes in. We’re the biggest soOware company you’ve never heard of. If you’ve flown in a plane, used a cell phone, taken cash out of an ATM, been treated in a modern hospital, or turned on the lights at your home you’ve used us.

Today, we’re the vision, and the soOware, behind the movement to connect everything. Our soOware is in virtually everything from sensors to the datacenter, with out-‐of-‐the-‐box interoperability that brings everything together into seamless, simple systems that are absolutely reliable, safe and secure.

So you can trust the system.


For A Global Durable Goods Manufacturer

InnovaBon You Can Be Sure Of The new. The different. The beEer. Everyone wants that; but with innova4on comes uncertainty. Will it work? Will it break, cost me more, put my job at risk? Can I trust the company that made the product to stand behind what they sold me?

With innova4ve products from BrandCo, you can be confident that the new new thing you desire comes with the quality, value and customer support you need. AOer all, BrandCo has been making innova4ve consumer and industrial products for over 125 years.

So whether you’re looking for energy efficient ligh4ng, leading-‐edge technology in flat panel televisions, solar power for your home or sustainable power genera4on for your community, BrandCo makes it and stands behind it with unsurpassed customer service and the heritage of one of the most trusted brands in the world.

Our mission is to take the risk out of innova4on with a constant stream of proven new products and product features that offer unsurpassed value, and sustainability in our products and manufacturing processes. We strive to improve the way we all live today and into the future.

The next 4me you are looking for a product that meets your needs in a new, different, beEer way, look to BrandCo. You will find that we deliver the innova4on you want without the inherent risk. BrandCo is innova4on you can be sure of.


For A Mobile Phone Based Payment PlaBorm

The Personal Way to Pay The mobile phone has changed everything. How we communicate, how we get informa4on and how we bank. Using mobile phones to access money—payments for retail goods or to other individuals—is on a meteoric rise. But mobile payments don’t work for everyone. If you care about safety and security, you s4ll need a credit card or a bank account to make it work.

That means there are a lot of people and huge chunk of the global economy that is out of luck when it comes to mobile payments.

With PayNow, anyone with a mobile phone number can access funds and make payments to anyone safely, securely and instantly. PayNow doesn’t depend on smart phone technology, a credit card account or a bank account. And yet, PayNow is as safe as a bank because it is backed by the central bank.

With PayNow, banked customers have a more convenient way to pay that is completely integrated with their current account. Unbanked customers have new levels of safety, security and convenience because they no longer have to carry cash. And retailers can offer a more personalized shopping experience through mobile offers and loyalty programs.

For banks and retailers looking for a convenient, lower-‐cost, highly personalized way to serve every possible customer, PayNow is the most personal way to access money.


For A Regional Children’s Hospital

Pediatric Medicine Without Limits When a child is ill or injured, it affects us all.

Whether it’s your own son or daughter, the neighbor’s kid...or a news story from halfway around the world, one child’s need can be felt by all of us, like a pebble thrown into a s4ll pond.

Children’s Hospital stands ever-‐ready to meet that need, throughout our immediate community – and beyond. Our doctors are world-‐renowned for their exper4se in trea4ng everything from trauma or chronic disease to a broken arm. And our staff goes the extra mile to create a caring and compassionate environment especially craOed for children and their families.

Our research ins4tute is constantly breaking new ground in curing childhood disease. Our ac4vism in the community advocates for preven4ve measures to ensure the health of our children before they become sick or injured. As a premier teaching hospital, we are educa4ng the next genera4on of healthcare providers so our staff is always on the leading edge of pediatric care. We’re completely dedicated to children’s health because when our children are healthier, then we all are stronger.

No other children’s hospital offers the depth and breadth of services, the pediatric exper4se and the posi4ve impact on the en4re community than Children’s. So, whether your need is dire, or your baby needs a check-‐up; or, through your generosity, you’re looking to make a personal difference in the health of thousands of children, Children’s is the one place that will not ever put limits on what is possible.


For A TelecommunicaHons Equipment Provider

Unleash the PotenBal of Each Person We’ve all seen it. That moment in a mee4ng where you turn the corner, when it’s more than people talking, when real work gets done, when problems are solved and new opportuni4es iden4fied.

But how do you get there? In this on-‐the-‐go, remote worker, device-‐proliferate environment, how do you engage each team member? How do you make sure that each individual’s contribu4on is op4mized? How do you harness that power for your business?

TelCo, the global leader in unified communica4ons solu4ons, has the answer. For over 40 years companies from startups to the Fortune 500 have trusted TelCo for their communica4ons. Today, TelCo provides a world-‐class communica4ons and collabora4on plaiorm that can operate on-‐premise, in the cloud or as a hybrid system to meet the changing needs of your company, exactly the the way you need it to.

TelCo unified communica4ons solu4ons integrate seamlessly with your exis4ng infrastructure. Your employees can locate, talk, see and collaborate with each other, and service and support your customers on their own devices from wherever they are. And whenever they are inspired. Communica4ons boundaries are broken down and your organiza4on can leverage the unique capabili4es of each individual to get to every breakthrough, decision and new idea.

With TelCo business communica4on solu4ons you unleash the poten4al of each person, taking your en4re organiza4on to new levels of crea4vity, produc4vity and profitability.


For A Global Serviced Office Provider

Work Without Boundaries Work is what you do, not just where you go. Work defines you, rewards you, and mo4vates you. Work is a bigger part of our lives than we’d like to imagine. Work is more than just work

At OfficeCo, we know that the world of work is changing. Global companies are no longer only just Fortune 500, mobile technology is for everyone, not just for people on the road, reducing fixed cost is a maEer of survival. And finding beEer ways to work is cri4cal to achieving work-‐life balance.

At OfficeCo, we are at the forefront of the new way to work. We are removing the boundaries and making it possible for people to work exactly the way they want to. We are crea4ng innova4ve, enabling solu4ons that help you be more successful than you ever dreamed you could be. We are developing new places to work where you need to be, on the terms that suit you.

Whether you need fully-‐serviced, on-‐demand office space, virtual support for working at home, access to state-‐of-‐the-‐art technology, facili4es and services on the road, or complete outsourcing of your office facili4es, we deliver a completely new way to work so you have the freedom to focus on what you do best.

OfficeCo. Work Without Boundaries.


Do you have a story for your brand? If not, contact me at [email protected] or (415)717-‐4460.


October 20, 2015

Thank You

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