Brand Storytelling in digital and social media

Download Brand Storytelling in digital and social media

Post on 13-Apr-2017

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Brand Storytellingin Digital and Social MediaBilly Strawter Jr.Social Coop MediaCo-FounderDigital Strategist@bjstrawterMike McClure The Yaffe GroupSVP Digital MarketingExec Creative Director@mikekmcclure Arts &CulturePerfect for storytelling.Perfect for social.for Storytelling Successin Digital and Social3 keyelements1: Beauthentic 2: Be entertaining or informativehttp://dld.bz/eYZaS http://dld.bz/eYZaThttp://dld.bz/eYZaU3: Be interactiveHow to findyour storyYour corebrand attributesand valueshttps://youtu.be/S1zXGWK_knQ Your history & the stories you tellhttps://youtu.be/4tD3TTMB0F8?list=PLo63v1zZZC4KfZ3smSSssMdIkqpRCEc1UYour product and its historyYour employeesYouremployeesYourCustomers#lastnightatthemetStory formats in Digital and Social MediaVisual formats Combining visual & text based formats blogs, web articles, Facebook postsPre-produced video based formats https://www.youtube.com/watch?v=CTXtYujJj7Q&feature=youtu.beLive video based formats in social and digitalHow todistributeyour story Customize for eachsocial channelvs. uploading directly to FacebookUploading to Youtube to share Should you boost it?Choosing the right story to boost and when.