Brand Storytelling in digital and social media

Download Brand Storytelling in digital and social media

Post on 13-Apr-2017

991 views

Category:

Social Media

1 download

Embed Size (px)

TRANSCRIPT

  • Brand Storytellingin Digital and Social Media

    Billy Strawter Jr.Social Coop Media

    Co-FounderDigital Strategist

    @bjstrawter

    Mike McClure The Yaffe GroupSVP Digital MarketingExec Creative Director@mikekmcclure

  • Arts &Culture

    Perfect for storytelling.Perfect for social.

  • for Storytelling Successin Digital and Social

    3 keyelements

  • 1: Beauthentic

  • 2: Be entertaining or informative

  • http://dld.bz/eYZaS

  • http://dld.bz/eYZaT

  • http://dld.bz/eYZaU

  • 3: Be interactive

  • How to findyour story

  • Your corebrand attributes

    and values

  • https://youtu.be/S1zXGWK_knQ

  • Your history & the stories you tell

  • https://youtu.be/4tD3TTMB0F8?list=PLo63v1zZZC4KfZ3smSSssMdIkqpRCEc1U

  • Your product and its history

  • Your employees

    Youremployees

  • YourCustomers

  • #lastnightatthemet

  • Story formats in Digital and Social Media

  • Visual formats

  • Combining visual & text based formats

    blogs, web articles, Facebook posts

  • Pre-produced video based formats

  • https://www.youtube.com/watch?v=CTXtYujJj7Q&feature=youtu.be

  • Live video based formats

  • in social and digital

    How todistributeyour story

  • Customize for eachsocial channel

  • vs. uploading directly to Facebook

    Uploading to Youtube to share

  • Should you boost it?Choosing the right story to boost and when.

Recommended

View more >