Brand Storytelling Lessons from Dr. Seuss

From Green Eggs and Ham to The Cat in the Hat, there’s

perhaps no children’s author as prolific as

Dr. Seuss.

Chances are that you recognize at least one (if not all) of these lines!

•

“Today you are you! That is truer than true! There is no one alive who is you-er

than you!”•

“A person’s a person, no matter how small.”

•

“I meant what I said and I said what I meant.”

Q: So what makes Dr. Seuss resonate and stick with us throughout the years?

A: “Virtually every page is a cliff-hanger –

you’ve got

to force them to turn it.” – Dr. Seuss

•

Here’s how to keep your brand’s content compelling, memorable, and Suess-worthy:

Use What You Need

•

Simplicity and flow are what makes Dr. Seuss so memorable and compelling. While simple words are easy, putting them together to make a catchy slogan (or blog post) can be a challenge!

•

Fortunately, you can get help or advice from a professional content provider!

A Person’s a Person No Matter How Small

•

Every customer matters, so while some of your content will be targeted towards niches, you want to target the masses as well.

•

By doing this, you will transform “D”

customers into “A” customers

There is Power in Branding

•

When you think of Dr. Seuss, chances are that rhymes schemes and fun syntax popped to mind.

•

Likewise, how can you give your brand a powerful voice that is distinguished and resonates with the market?

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